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C
Christina Boutsouki
Aristotle University of Thessaloniki
17
H指数
81
论文数
1.2K
被引数
0
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13
发表时间
发表时间
IF
被引数
To smile or not to smile? Emoji-enhanced chatbots, brand coolness, and behavioral intention
微笑还是不微笑?表情符号增强型聊天机器人、品牌酷感与行为意向
Journal of Marketing Communications
IF
4.6
2026-05-01
0
PRE
AI
Margariti, Kostoula; Mouratidis, Angelos; Voutsa, Maria C.; Hatzithomas, Leonidas; Boutsouki, Christina
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Guest editorial for special issue on consumer decision-making in an online context
JOURNAL OF CONSUMER BEHAVIOUR
IF
5.2
2024-07-31
0
PRE
AI
Siamagka, Nikoletta Theofania; Boutsouki, Christina
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Elucidating the Gap between Green Attitudes, Intentions, and Behavior through the Prism of Greenwashing Concerns
SUSTAINABILITY
IF
3.3
2024-06-15
5
OA
AI
Margariti, Kostoula; Hatzithomas, Leonidas; Boutsouki, Christina
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Cross-media advertising strategies and brand attitude: the role of cognitive load
INTERNATIONAL JOURNAL OF ADVERTISING
IF
5.9
2023-09-01
3
PRE
AI
Hatzithomas, Leonidas; Theodorakioglou, Fotini; Margariti, Kostoula; Boutsouki, Christina
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Green Advertising on Social Media: A Systematic Literature Review
SUSTAINABILITY
IF
3.3
2022-11-03
11
OA
AI
Ktisti, Evangelia; Hatzithomas, Leonidas; Boutsouki, Christina
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收藏
Evaluating the Use of QR Codes on Food Products
SUSTAINABILITY
IF
3.3
2022-04-08
21
OA
AI
Rotsios, Konstantinos; Konstantoglou, Aggeliki; Folinas, Dimitris; Fotiadis, Thomas; Hatzithomas, Leonidas; Boutsouki, Christina
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Special issue: Developing customer value across contemporary retail channels: new insights and future directions
INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF
5.5
2022-02-18
0
OA
AI
Sarmaniotis, Christos; Chatzipanagiotou, Kalliopi; Boutsouki, Christina
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收藏
The Link between Sustainable Destination Image, Brand Globalness and Consumers' Purchase Intention: A Moderated Mediation Model
SUSTAINABILITY
IF
3.3
2021-08-25
6
OA
AI
Hatzithomas, Leonidas; Boutsouki, Christina; Theodorakioglou, Fotini; Papadopoulou, Evanthia
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A path to our heart: Visual metaphors and white space in advertising aesthetic pleasure
INTERNATIONAL JOURNAL OF ADVERTISING
IF
5.9
2021-06-01
17
PRE
AI
Margariti, Kostoula; Hatzithomas, Leonidas; Boutsouki, Christina; Zotos, Yorgos
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A superiority-inferiority hypothesis on disparagement humor: The role of disposition toward ridicule
JOURNAL OF CONSUMER BEHAVIOUR
IF
5.2
2021-02-25
9
PRE
AI
Hatzithomas, Leonidas; Voutsa, Maria C.; Boutsouki, Christina; Zotos, Yorgos
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Impulse behavior in economic crisis: a data driven market segmentation
INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF
5.5
2019-09-09
24
PRE
AI
Boutsouki, Christina
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Visual metaphors in food advertising: A cross-cultural study
FOOD RESEARCH INTERNATIONAL
IF
8
2019-01-01
16
PRE
AI
Margariti, Kostoula; Boutsouki, Christina; Hatzithomas, Leonidas; Zotos, Yorgos
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A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials
INTERNATIONAL JOURNAL OF ADVERTISING
IF
5.9
2016-03-22
32
PRE
AI
Hatzithomas, Leonidas; Boutsouki, Christina; Ziamou, Paschalina
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研究方向
暂时未获取到该数据
合作学者
合作期刊
L
Leonidas Hatzithomas
H 指数: 19 · 论文数: 77
Y
Yorgos Zotos
H 指数: 17 · 论文数: 43
K
Kalliopi Chatzipanagiotou
H 指数: 17 · 论文数: 52
T
Thomas Fotiadis
H 指数: 16 · 论文数: 92
D
Dimitris Folinas
H 指数: 13 · 论文数: 144
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