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Leonidas Hatzithomas

university of macedonia

19H指数
77论文数
1.1K被引数
收录论文 22
发表时间
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To smile or not to smile? Emoji-enhanced chatbots, brand coolness, and behavioral intention微笑还是不微笑？表情符号增强型聊天机器人、品牌酷感与行为意向
errJournal of Marketing Communications
IF4.6
err2026-05-01
err0
PREAI
errMargariti, Kostoula; Mouratidis, Angelos; Voutsa, Maria C.; Hatzithomas, Leonidas; Boutsouki, Christina
err分享
err收藏
Revealing Sustainability: The Influence of Gender and Consumption Values on Sustainable Fashion Habits in U.S. and Greek Millennials and Gen Z揭示可持续性：性别和消费价值观对美国和希腊千禧一代及Z世代可持续时尚习惯的影响
errSustainability
IF3.3
err2026-04-05
err0
errOAAI
errHatzithomas Leonidas; Margariti Kostoula; Boutsouki Christina
err分享
err收藏
Real talk or posed shots? Unpacking GenZs reaction to candid vs curated brand posts on BeReal真实拍摄或摆拍照片？解构Z世代对BeReal平台上即兴与精心策划的品牌帖文的反应
errEuroMed Journal of Business
IF3.9
err2026-02-27
err0
errOAAI
errMaria C. Voutsa; Yioula Melanthiou; Leonidas Hatzithomas; Nicolas Tsapatsoulis
err分享
err收藏
Laughing at Bias: An Exploratory Study on Generation Z's Persuasion and Skepticism Toward AI- vs. Human-Generated Sexist Humorous AdsVoutsa, M.C.; Kerkidou, D.; Hatzithomas, L. 嘲笑偏见：对Z世代对AI与人工生成性别歧视幽默广告的说服力和怀疑态度的探索性研究。载于《国际说服技术会议论文集》；Springer：瑞士楚姆，2025年；第71-85页。 [Google Scholar] [CrossRef]
errPERSUASIVE TECHNOLOGY. PERSUASIVE 2025 SATELLITE EVENTS
IF0
err2026-01-01
err0
PREAI
errVoutsa, Maria C.; Kerkidou, Dimitra; Hatzithomas, Leonidas
err分享
err收藏
Play-mirth theory: a cognitive appraisal theory of humor游戏-快乐理论：一种关于幽默的认知评价理论
errFRONTIERS IN PSYCHOLOGY
IF2.9
err2024-12-06
err0
errOAAI
errHatzithomas, L
err分享
err收藏
Elucidating the Gap between Green Attitudes, Intentions, and Behavior through the Prism of Greenwashing Concerns
errSUSTAINABILITY
IF3.3
err2024-06-15
err5
errOAAI
errMargariti, Kostoula; Hatzithomas, Leonidas; Boutsouki, Christina
err分享
err收藏
Hedonic and eudaimonic entertainment as facilitators of consumer brand engagement: a multiple mediation model for Netflix
errEUROMED JOURNAL OF BUSINESS
IF3.9
err2024-04-16
err0
PREAI
errRiskos, Kyriakos; Dekoulou, Paraskevi; Hatzithomas, Leonidas; Papasolomou, Ioanna
err分享
err收藏
Cross-media advertising strategies and brand attitude: the role of cognitive load
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2023-09-01
err3
PREAI
errHatzithomas, Leonidas; Theodorakioglou, Fotini; Margariti, Kostoula; Boutsouki, Christina
err分享
err收藏
Display advertising: the role of context and advertising appeals from a resistance perspective
errJOURNAL OF RESEARCH IN INTERACTIVE MARKETING
IF11.6
err2023-04-04
err2
PREAI
errTsiotsou, Rodoula H.; Hatzithomas, Leonidas; Wetzels, Martin
err分享
err收藏
The Impact of the COVID-19 Pandemic on Online Consumer Behavior: Applying the Theory of Planned Behavior
errSUSTAINABILITY
IF3.3
err2023-01-31
err16
errOAAI
errTheodorou, Anastasia; Hatzithomas, Leonidas; Fotiadis, Thomas; Diamantidis, Anastasios; Gasteratos, Antonios
err分享
err收藏
Green Advertising on Social Media: A Systematic Literature Review
errSUSTAINABILITY
IF3.3
err2022-11-03
err11
errOAAI
errKtisti, Evangelia; Hatzithomas, Leonidas; Boutsouki, Christina
err分享
err收藏
Femvertising practices on social media: a comparison of luxury and non-luxury brands社交媒体上的女性化实践: 奢侈品和非奢侈品品牌的比较
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2022-06-07
err13
errOAAI
errMichaelidou, Nina; Siamagka, Nikoletta Theofania; Hatzithomas, Leonidas; Chaput, Luciana
err分享
err收藏
Evaluating the Use of QR Codes on Food Products
errSUSTAINABILITY
IF3.3
err2022-04-08
err21
errOAAI
errRotsios, Konstantinos; Konstantoglou, Aggeliki; Folinas, Dimitris; Fotiadis, Thomas; Hatzithomas, Leonidas; Boutsouki, Christina
err分享
err收藏
Organizational determinants as antecedent factors of export marketing strategy archetypes of agri-food firms: a three country analysis
errBRITISH FOOD JOURNAL
IF4.2
err2021-09-13
err1
PREAI
errRadojevic, Predrag; Manic, Slavica; Churlei, Edward; Hatzithomas, Leonidas; Suluburic, Adam
err分享
err收藏
The Link between Sustainable Destination Image, Brand Globalness and Consumers' Purchase Intention: A Moderated Mediation Model
errSUSTAINABILITY
IF3.3
err2021-08-25
err6
errOAAI
errHatzithomas, Leonidas; Boutsouki, Christina; Theodorakioglou, Fotini; Papadopoulou, Evanthia
err分享
err收藏
A path to our heart: Visual metaphors and white space in advertising aesthetic pleasure
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2021-06-01
err17
PREAI
errMargariti, Kostoula; Hatzithomas, Leonidas; Boutsouki, Christina; Zotos, Yorgos
err分享
err收藏
A superiority-inferiority hypothesis on disparagement humor: The role of disposition toward ridicule
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2021-02-25
err9
PREAI
errHatzithomas, Leonidas; Voutsa, Maria C.; Boutsouki, Christina; Zotos, Yorgos
err分享
err收藏
Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in Tourism
errSUSTAINABILITY
IF3.3
err2020-06-11
err51
errOAAI
errKatsikari, Christina; Hatzithomas, Leonidas; Fotiadis, Thomas; Folinas, Dimitrios
err分享
err收藏
Visual metaphors in food advertising: A cross-cultural study
errFOOD RESEARCH INTERNATIONAL
IF8
err2019-01-01
err16
PREAI
errMargariti, Kostoula; Boutsouki, Christina; Hatzithomas, Leonidas; Zotos, Yorgos
err分享
err收藏
The impact of atmospherics on WOM about short life-cycle products: the case of motion pictures
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2018-08-20
err10
PREAI
errHatzithomas, Leonidas; Gkorezis, Panagiotis; Zotou, Athina Y.; Tsourvakas, George
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
M
Martin Wetzels
H 指数: 60 · 论文数: 289
Α
Αντώνιος Γαστεράτος
H 指数: 40 · 论文数: 359
N
Nina Michaelidou
H 指数: 30 · 论文数: 101
R
Rodoula H. Tsiotsou
H 指数: 27 · 论文数: 93
N
Nicolas Tsapatsoulis
H 指数: 25 · 论文数: 204
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