Yorgos Zotos - Publications, H-index & Citations

Yorgos Zotos

aristotle university of thessaloniki

17H指数

43论文数

2.1K被引数

收录论文 8

发表时间

A path to our heart: Visual metaphors and white space in advertising aesthetic pleasure

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2021-06-01

PREAI

Margariti, Kostoula; Hatzithomas, Leonidas; Boutsouki, Christina; Zotos, Yorgos

A superiority-inferiority hypothesis on disparagement humor: The role of disposition toward ridicule

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2021-02-25

PREAI

Hatzithomas, Leonidas; Voutsa, Maria C.; Boutsouki, Christina; Zotos, Yorgos

Visual metaphors in food advertising: A cross-cultural study

FOOD RESEARCH INTERNATIONAL

IF8

2019-01-01

PREAI

Margariti, Kostoula; Boutsouki, Christina; Hatzithomas, Leonidas; Zotos, Yorgos

Gender stereotypes in advertising: exploring new directions

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2016-07-21

PREAI

Zotos, Yorgos C.; Grau, Stacy Landreth

Gender stereotypes in advertising: a review of current research

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2016-07-11

198

PREAI

Grau, Stacy Landreth; Zotos, Yorgos C.

Gender portrayals revisited: searching for explicit and implicit stereotypes in Cypriot magazine advertisements

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2016-05-30

PREAI

Tsichla, Eirini; Zotos, Yorgos

Female role stereotypes in print advertising Identifying associations with magazine and product categories

EUROPEAN JOURNAL OF MARKETING

IF5.1

2009-11-13

PREAI

Plakoyiannaki, Emmanuella; Zotos, Yorgos

Images of Women in Online Advertisements of Global Products: Does Sexism Exist?

JOURNAL OF BUSINESS ETHICS

IF6.7

2008-01-17

PREAI

Plakoyiannaki, Emmanuella; Mathioudaki, Kalliopi; Dimitratos, Pavlos; Zotos, Yorgos

研究方向