Nicholas Alexander - Publications, H-index & Citations

Nicholas Alexander

Lancaster University

32H指数

193论文数

3.0K被引数

收录论文 9

发表时间

Theorising brand aura

JOURNAL OF SERVICE MANAGEMENT

IF7.9

2022-04-28

PREAI

Alexander, Nicholas; Doherty, Anne Marie

The anthropomorphic brand logo and its effect on perceived functional performance 拟人化品牌标志及其对感知功能表现的影响

JOURNAL OF BRAND MANAGEMENT

IF4.1

2022-01-25

PREAI

Daryanto, Ahmad; Alexander, Nicholas; Kartika, Gilang

The franchise relationship in China: agency and institutional theory perspectives

EUROPEAN JOURNAL OF MARKETING

IF5.1

2014-09-02

OAAI

Doherty, Anne Marie; Chen, Xiaomin; Alexander, Nicholas

Brand authentication: creating and maintaining brand auras

EUROPEAN JOURNAL OF MARKETING

IF5.1

2009-04-03

150

PREAI

Alexander, Nicholas

Power and control in international retail franchising

EUROPEAN JOURNAL OF MARKETING

IF5.1

2006-11-01

PREAI

Doherty, Anne Marie; Alexander, Nicholas

THE INTERNATIONALIZATION PROCESS IN RETAILING

SERVICE INDUSTRIES JOURNAL

IF7.4

2006-07-28

PREAI

AKEHURST, G; ALEXANDER, N

DEVELOPING A FRAMEWORK FOR THE STUDY OF THE INTERNATIONALIZATION OF RETAILING

SERVICE INDUSTRIES JOURNAL

IF7.4

2006-07-28

PREAI

AKEHURST, G; ALEXANDER, N

Identifying the role of services in the regional economy and servicing the identity of the region

SERVICE INDUSTRIES JOURNAL

IF7.4

2005-06-01

PREAI

Alexander, N; Akehurst, G

Internationalisation: A comparison of the hotel and retail sectors

SERVICE INDUSTRIES JOURNAL

IF7.4

1996-10-01

PREAI

Alexander, N; Lockwood, A

研究方向