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L

Lakshman Krishnamurthi

Northwestern University

26H指数
76论文数
4.7K被引数
收录论文 27
发表时间
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High-Energy Ad Content: A Large-Scale Investigation of TV Commercials
errJOURNAL OF MARKETING RESEARCH
IF5
err2022-02-17
err6
PREAI
errYang, Joonhyuk; Xie, Yingkang; Krishnamurthi, Lakshman; Papatla, Purushottam
err分享
err收藏
IT Business Value and Competitive Advantage: Integrating a Customer-Based View
errinformation management
IF3.9
err2021-12-20
err8
PREAI
errGellweiler, Christof; Krishnamurthi, Lakshman
err分享
err收藏
Editorial: How Digital Innovators Achieve Customer Value
errJOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH
IF4.6
err2020-01-01
err3
errOAAI
errGellweiler, Christof; Krishnamurthi, Lakshman
err分享
err收藏
On the Go: How Mobile Shopping Affects Customer Purchase Behavior
errJOURNAL OF RETAILING
IF10.2
err2015-06-01
err417
PREAI
errWang, Rebecca Jen-Hui; Malthouse, Edward C.; Krishnamurthi, Lakshman
err分享
err收藏
Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance
errthe academy of marketing science
IF4.9
err2014-03-01
err159
PREAI
errGopinath, Shyam; Thomas, Jacquelyn S.; Krishnamurthi, Lakshman
err分享
err收藏
Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis
errthe academy of marketing science
IF4.9
err2012-03-01
err87
PREAI
errSoysal, Gonca P.; Krishnamurthi, Lakshman
err分享
err收藏
Channel Pass-Through of Trade Promotions
errthe academy of marketing science
IF4.9
err2010-03-01
err45
PREAI
errNijs, Vincent; Misra, Kanishka; Anderson, Eric T.; Hansen, Karsten; Krishnamurthi, Lakshman
err分享
err收藏
Customizing promotions in online stores
errthe academy of marketing science
IF4.9
err2004-11-01
err140
PREAI
errZhang, J; Krishnamurthi, L
err分享
err收藏
Accounting for heterogeneity and dynamics in the loyalty-price sensitivity relationship考虑忠诚度-价格敏感性关系中的异质性和动态性
errJOURNAL OF RETAILING
IF10.2
err2003-01-01
err42
PREAI
errKrishnamurthi, L; Papatla, P
err分享
err收藏
The advantages of entry in the growth stage of the product life cycle: An empirical analysis
errJOURNAL OF MARKETING RESEARCH
IF5
err1999-05-01
err93
PREAI
errShankar, V; Carpenter, GS; Krishnamurthi, L
err分享
err收藏
A hierarchical elimination modeling approach for market structure analysis
errEUROPEAN JOURNAL OF OPERATIONAL RESEARCH
IF6
err1998-12-01
err1
PREAI
errPark, S; Jain, D; Krishnamurthi, L
err分享
err收藏
Late mover advantage: How innovative late entrants outsell pioneers
errJOURNAL OF MARKETING RESEARCH
IF5
err1998-02-01
err262
PREAI
errShankar, V; Carpenter, GS; Krishnamurthi, L
err分享
err收藏
A comparative analysis of reference price models
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err1997-09-01
err323
PREAI
errBriesch, RA; Krishnamurthi, L; Mazumdar, T; Raj, SP
err分享
err收藏
Measuring the dynamic effects of promotions on brand choice
errJOURNAL OF MARKETING RESEARCH
IF5
err1996-02-01
err119
PREAI
errPapatla, P; Krishnamurthi, L
err分享
err收藏
EQUITY ESTIMATION AND ASSESSING MARKET RESPONSE - A REJOINDER
errJOURNAL OF MARKETING RESEARCH
IF5
err1995-11-01
err1
PREAI
errRANGASWAMY, A; KRISHNAMURTHI, L
err分享
err收藏
ANALYSIS OF NEW PRODUCT DIFFUSION USING A 4-SEGMENT TRIAL-REPEAT MODEL
errthe academy of marketing science
IF4.9
err1994-08-01
err108
PREAI
errHAHN, M; PARK, S; KRISHNAMURTHI, L; ZOLTNERS, AA
err分享
err收藏
ASYMMETRIC RESPONSE TO PRICE IN CONSUMER BRAND CHOICE AND PURCHASE QUANTITY DECISIONS
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err1992-12-01
err190
PREAI
errKRISHNAMURTHI, L; MAZUMDAR, T; RAJ, SP
err分享
err收藏
A PROBIT MODEL OF CHOICE DYNAMICS选择动力学的PROBIT模型
errthe academy of marketing science
IF4.9
err1992-05-01
err37
PREAI
errPAPATLA, P; KRISHNAMURTHI, L
err分享
err收藏
AN EMPIRICAL-ANALYSIS OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND CONSUMER PRICE ELASTICITY
errthe academy of marketing science
IF4.9
err1991-05-01
err266
PREAI
errKRISHNAMURTHI, L; RAJ, SP
err分享
err收藏
RESPONSE FUNCTION ESTIMATION USING THE EQUITY ESTIMATOR
errJOURNAL OF MARKETING RESEARCH
IF5
err1991-02-01
err16
PREAI
errRANGASWAMY, A; KRISHNAMURTHI, L
err分享
err收藏

研究方向

暂无研究方向
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D
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H 指数: 35 · 论文数: 119
A
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H 指数: 34 · 论文数: 132
A
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