logo
科言猫学术研究的AI总结
language
手机端手机端
  • Phone Feature微信小程序
简体中文简体中文
notice消息通知
博客博客
delete
arrow
返回
A

Arvind Rangaswamy

pennsylvania commonwealth system of higher education (pcshe)

34H指数
132论文数
9.5K被引数
收录论文 27
发表时间
logo
An emerging future for digital marketing: From products and services to sequenced solutions☆数字营销的未来展望：从产品和服务到序列化解决方案☆
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2025-03-01
err0
errOAAI
errRangaswamy, Arvind
err分享
err收藏
The Role of Marketing in Digital Business Platforms (vol 51, pg 72, 2020)
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err1
errOAAI
errRangaswamy, Arvind; Moch, Nicole; Felten, Claudio; van Bruggen, Gerrit; Wieringa, Jaap E.; Wirtz, Jochen
err分享
err收藏
The Role of Marketing in Digital Business Platforms
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err135
errOAAI
errRangaswamy, Arvind; Moch, Nicole; Felten, Claudio; van Bruggen, Gerrit; Wieringa, Jaap E.; Wirtz, Jochen
err分享
err收藏
Sampling designs for recovering local and global characteristics of social networks
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2016-09-01
err16
PREAI
errEbbes, Peter; Huang, Zan; Rangaswamy, Arvind
err分享
err收藏
Performance implications of deploying marketing analytics
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2013-06-01
err127
PREAI
errGermann, Frank; Lilien, Gary L.; Rangaswamy, Arvind
err分享
err收藏
The Total Product Design Concept and an Application to the Auto Market
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2012-05-30
err47
PREAI
errSrinivasan, Raji; Lilien, Gary L.; Rangaswamy, Arvind; Pingitore, Gina M.; Seldin, Daniel
err分享
err收藏
Innovations in Retail Business Models零售商业模式的创新
errJOURNAL OF RETAILING
IF10.2
err2011-07-01
err366
PREAI
errSorescu, Alina; Frambach, Ruud T.; Singh, Jagdip; Rangaswamy, Arvind; Bridges, Cheryl
err分享
err收藏
The Impact of New Media on Customer Relationships
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2010-08-11
err865
PREAI
errHennig-Thurau, Thorsten; Malthouse, Edward C.; Friege, Christian; Gensler, Sonja; Lobschat, Lara; Rangaswamy, Arvind; Skiera, Bernd
err分享
err收藏
The role of idiosyncratic attribute evaluation in mass customization
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2010-05-10
err15
PREAI
errPuligadda, Sanjay; Grewal, Rajdeep; Rangaswamy, Arvind; Kardes, Frank R.
err分享
err收藏
How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations
errINFORMATION SYSTEMS RESEARCH
IF5.1
err2009-12-01
err81
PREAI
errKayande, Ujwal; De Bruyn, Arnaud; Lilien, Gary L.; Rangaswamy, Arvind; van Bruggen, Gerrit H.
err分享
err收藏
A Strategic Perspective on Search Engines: Thought Candies for Practitioners and Researchers
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2009-02-01
err59
errOAAI
errRangaswamy, Arvind; Giles, C. Lee; Seres, Silvija
err分享
err收藏
Survival of high tech firms: The effects of diversity of product-market portfolios, patents, and trademarks
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2008-06-01
err45
PREAI
errSrinivasan, Raji; Lilien, Gary L.; Rangaswamy, Arvind
err分享
err收藏
Editor-in-Chief search committee report: The digital future is now
errthe academy of marketing science
IF4.9
err2008-01-01
err0
PREAI
errRangaswamy, Arvind; Cochran, James J.; Erdem, Tuelin; Hauser, John R.; Meyer, Robert J.
err分享
err收藏
Turning adversity into advantage: Does proactive marketing during a recession pay off?
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2005-06-01
err176
PREAI
errSrinivasan, R; Rangaswamy, A; Lilien, GL
err分享
err收藏
DSS effectiveness in marketing resource allocation decisions: Reality vs. perceptionDSS在营销资源分配决策中的有效性: 现实与感知
errINFORMATION SYSTEMS RESEARCH
IF5.1
err2004-09-01
err81
PREAI
errLilien, GL; Rangaswamy, A; Van Bruggen, GH; Starke, K
err分享
err收藏
First in, first out? The effects of network externalities on pioneer survival
errJOURNAL OF MARKETING
IF10.4
err2004-01-01
err156
PREAI
errSrinivasan, R; Lilien, GL; Rangaswamy, A
err分享
err收藏
A fuzzy set model of search and consideration with an application to an online market
errthe academy of marketing science
IF4.9
err2003-08-01
err81
PREAI
errWu, JN; Rangaswamy, A
err分享
err收藏
Customer satisfaction and loyalty in online and offline environments
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2003-06-01
err956
PREAI
errShankar, V; Smith, AK; Rangaswamy, A
err分享
err收藏
Technological opportunism and radical technology adoption: An application to e-business
errJOURNAL OF MARKETING
IF10.4
err2002-07-01
err399
PREAI
errSrinivasan, R; Lilien, GL; Rangaswamy, A
err分享
err收藏
Bridging the marketing theory-practice gap with marketing engineering用营销工程弥合营销理论与实践的差距
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2002-02-01
err26
errOAAI
errLilien, GL; Rangaswamy, A; van Bruggen, GH; Wierenga, B
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
C
C. Lee Giles
H 指数: 95 · 论文数: 731
J
John R. Hauser
H 指数: 75 · 论文数: 490
J
Jochen Wirtz
H 指数: 70 · 论文数: 359
J
Jagdip Singh
H 指数: 58 · 论文数: 168
Z
Zan Huang
H 指数: 58 · 论文数: 320
查看更多