Hernán A. Bruno - Publications, H-index & Citations

Hernán A. Bruno

University of Cologne

6H指数

11论文数

235被引数

收录论文 8

发表时间

Personalization and Targeting: How to Experiment, Learn & Optimize 个性化与精准投放：如何进行实验、学习与优化

International Journal of Research in Marketing

IF7.5

2025-07-25

OAAI

Aurélie Lemmens; Jason M.T. Roos; Sebastian Gabel; Eva Ascarza; Hernán A. Bruno; Brett R. Gordon; Ayelet Israeli; Elea McDonnell Feit; Carl F. Mela; Oded Netzer

Driving Mobile App User Engagement Through Gamification

JOURNAL OF MARKETING RESEARCH

IF5

2024-11-26

PREAI

Paschmann, Jens W.; Bruno, Hernan A.; van Heerde, Harald J.; Voelckner, Franziska; Klein, Kristina

Brand Positioning Based on Brand Image-Country Image Fit 基于品牌形象的品牌定位 -- 国家形象契合

the academy of marketing science

IF4.9

2019-05-01

PREAI

Klein, Kristina; Voelckner, Franziska; Bruno, Hernan A.; Sattler, Henrik; Bruno, Pascal

Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits

JOURNAL OF MARKETING RESEARCH

IF5

2018-12-28

OAAI

Chae, Inyoung; Bruno, Hernan A.; Feinberg, Fred M.

Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior

the academy of marketing science

IF4.9

2018-08-01

PREAI

Bruno, Hernan A.; Cebollada, Javier; Chintagunta, Pradeep K.

Structural Demand Estimation with Varying Product Availability

the academy of marketing science

IF4.9

2008-11-01

PREAI

Bruno, Hernan A.; Vilcassim, Naufel J.

Kinetic control of reagent dissolution for the flow injection determination of iron at trace levels

ANALYST

IF3.3

2002-05-30

PREAI

Bruno, HA; Andrade, FJ; Luna, PC; Tudino, MB

Oscillatory control of sample dispersion in a continuous flow system

ANALYST

IF3.3

2001-01-01

PREAI

Bruno, H; Andrade, F; Iñón, F; Tudino, M; Troccolli, O

研究方向