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C

Carl F. Mela

duke university

38H指数
96论文数
7.1K被引数
收录论文 39
发表时间
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Optimizing Reserve Prices in Display Advertising Auctions优化展示广告拍卖中的保留价格
errMarketing Science
IF4.9
err2026-01-01
err0
PREAI
errChoi, Hana; Mela, Carl F.
err分享
err收藏
Personalization and Targeting: How to Experiment, Learn & Optimize个性化与精准投放：如何进行实验、学习与优化
errInternational Journal of Research in Marketing
IF7.5
err2025-07-25
err0
errOAAI
errAurélie Lemmens; Jason M.T. Roos; Sebastian Gabel; Eva Ascarza; Hernán A. Bruno; Brett R. Gordon; Ayelet Israeli; Elea McDonnell Feit; Carl F. Mela; Oded Netzer
err分享
err收藏
The Design and Targeting of Compliance Promotions
errthe academy of marketing science
IF4.9
err2023-09-01
err0
PREAI
errDaljord, Oystein; Mela, Carl F.; Roos, Jason M. T.; Sprigg, Jim; Yao, Song
err分享
err收藏
Marketing Thinking and Doing营销思维与行为
errJOURNAL OF MARKETING
IF10.4
err2020-12-11
err19
errOAAI
errDeighton, John A.; Mela, Carl F.; Moorman, Christine
err分享
err收藏
The Competitive Effects of Entry: Evidence from Supercenter Expansion
errAMERICAN ECONOMIC JOURNAL-APPLIED ECONOMICS
IF6.2
err2020-07-01
err46
errOAAI
errArcidiacono, Peter; Ellickson, Paul; Mela, Carl Frederick; Singleton, John D.
err分享
err收藏
Online Display Advertising Markets: A Literature Review and Future Directions
errINFORMATION SYSTEMS RESEARCH
IF5.1
err2020-06-01
err81
PREAI
errChoi, Hana; Mela, Carl F.; Balseiro, Santiago R.; Leary, Adam
err分享
err收藏
The Effect of Links and Excerpts on Internet News Consumption
errJOURNAL OF MARKETING RESEARCH
IF5
err2020-04-28
err11
errOAAI
errRoos, Jason M. T.; Mela, Carl F.; Shachar, Ron
err分享
err收藏
Monetizing Online Marketplaces
errthe academy of marketing science
IF4.9
err2019-11-14
err39
PREAI
errChoi, Hana; Mela, Carl F.
err分享
err收藏
TV Viewing and Advertising Targeting
errJOURNAL OF MARKETING RESEARCH
IF5
err2018-02-01
err68
errOAAI
errDeng, Yiting; Mela, Carl F.
err分享
err收藏
Zooming In on Choice: How Do Consumers Search for Cameras Online?
errthe academy of marketing science
IF4.9
err2016-09-01
err94
PREAI
errBronnenberg, Bart J.; Kim, Jun B.; Mela, Carl F.
err分享
err收藏
Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach
errthe academy of marketing science
IF4.9
err2016-03-01
err35
errOAAI
errAhn, Dae-Yong; Duan, Jason A.; Mela, Carl F.
err分享
err收藏
Do Firms Endowed with Greater Strategic Capability Earn Higher Profits?
errJOURNAL OF MARKETING RESEARCH
IF5
err2015-06-01
err21
PREAI
errZhou, Bo; Mela, Carl F.; Amaldoss, Wilfred
err分享
err收藏
A Topical History of JMR
errJOURNAL OF MARKETING RESEARCH
IF5
err2014-02-01
err33
PREAI
errHuber, Joel; Kamakura, Wagner; Mela, Carl F.
err分享
err收藏
Invited Paper A Keyword History of Marketing Science特邀论文关键词营销科学史
errthe academy of marketing science
IF4.9
err2013-01-01
err36
errOAAI
errMela, Carl F.; Roos, Jason; Deng, Yiting
err分享
err收藏
Determining Consumers' Discount Rates with Field Studies
errJOURNAL OF MARKETING RESEARCH
IF5
err2012-12-01
err60
PREAI
errYao, Song; Mela, Carl F.; Chiang, Jeongwen; Chen, Yuxin
err分享
err收藏
Data Selection and Procurement
errthe academy of marketing science
IF4.9
err2011-11-01
err4
PREAI
errMela, Carl F.
err分享
err收藏
A Dynamic Model of Sponsored Search Advertising赞助搜索广告的动态模型
errthe academy of marketing science
IF4.9
err2011-05-01
err161
errOAAI
errYao, Song; Mela, Carl F.
err分享
err收藏
Do Digital Video Recorders Influence Sales?
errJOURNAL OF MARKETING RESEARCH
IF5
err2010-12-01
err51
PREAI
errBronnenberg, Bart J.; Dube, Jean-Pierre; Mela, Carl F.
err分享
err收藏
The Role of Spatial Demand on Outlet Location and Pricing
errJOURNAL OF MARKETING RESEARCH
IF5
err2009-04-01
err30
PREAI
errDuan, Jason A.; Mela, Carl F.
err分享
err收藏
Building Brands
errthe academy of marketing science
IF4.9
err2008-11-01
err111
PREAI
errAtaman, M. Berk; Mela, Carl F.; van Heerde, Harald J.
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
S
Scott A. Neslin
H 指数: 57 · 论文数: 179
J
Joel Huber
H 指数: 50 · 论文数: 204
C
Christine Moorman
H 指数: 48 · 论文数: 134
J
Joseph W. Alba
H 指数: 47 · 论文数: 117
W
Wagner A. Kamakura
H 指数: 46 · 论文数: 223
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