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V

Verena Schoenmueller

esade business school

7H指数
21论文数
1.5K被引数
收录论文 6
发表时间
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The Weekend Effect in Online Reviews
errJournal of Marketing Research
IF5
err2025-10-15
err0
errOAAI
errAndreas Bayerl; Verena Schoenmueller; Jacob Goldenberg; Florian Stahl
err分享
err收藏
The effects of churn on the growth of subscription services: Adopters, users, money用户流失对订阅服务增长的影响：采纳者、用户与资金
errInternational Journal of Research in Marketing
IF7.5
err2025-03-27
err0
PREAI
errBarak Libai; Eitan Muller; Verena Schoenmueller
err分享
err收藏
Who Shares Fake News? Uncovering Insights from Social Media Users' Post Histories
errJOURNAL OF MARKETING RESEARCH
IF5
err2024-12-16
err0
PREAI
errSchoenmueller, Verena; Blanchard, Simon J.; Johar, Gita Venkataramani
err分享
err收藏
Frontiers: Polarized America: From Political Polarization to Preference Polarization
errthe academy of marketing science
IF4.9
err2023-01-01
err24
errOAAI
errSchoenmueller, Verena; Netzer, Oded; Stahl, Florian
err分享
err收藏
The Polarity of Online Reviews: Prevalence, Drivers and Implications
errJOURNAL OF MARKETING RESEARCH
IF5
err2020-07-30
err100
PREAI
errSchoenmueller, Verena; Netzer, Oded; Stahl, Florian
err分享
err收藏
Authenticity in branding - exploring antecedents and consequences of brand authenticity品牌的真实性-探索品牌真实性的前因和后果
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2017-02-13
err325
PREAI
errFritz, Kristine; Schoenmueller, Verena; Bruhn, Manfred
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
E
Eitan Muller
H 指数: 56 · 论文数: 162
M
Manfred Bruhn
H 指数: 52 · 论文数: 1.4K
J
Jacob Goldenberg
H 指数: 36 · 论文数: 191
G
Gita Venkataramani Johar
H 指数: 35 · 论文数: 176
O
Oded Netzer
H 指数: 33 · 论文数: 102
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