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V

Vithala R. Rao

Cornell University

45H-index
225Paper Count
9.7KCitation Count
Published Papers 29
Publication Date
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errinformation technology
IF5.6
err2023-06-09
err1
errOAAI
errJang, Seongsoo; Kim, Hwang; Rao, Vithala R.
errShare
errSave
errJOURNAL OF RETAILING
IF10.2
err2023-06-01
err3
PREAI
errKim, Hwang; Rao, Vithala R.
errShare
errSave
errJOURNAL OF RETAILING
IF10.2
err2023-03-01
err2
PREAI
errChen, Jialie; Rao, Vithala R.
errShare
errSave
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-09-01
err4
PREAI
errKim, Hwang; Rao, Vithala R.
errShare
errSave
errFRONTIERS IN PUBLIC HEALTH
IF3.4
err2021-09-08
err4
errOAAI
errKim, Hwang; Rao, Vithala R.
errShare
errSave
errthe academy of marketing science
IF4.9
err2016-11-01
err24
PREAI
errRao, Vithala R.; Yu, Yu; Umashankar, Nita
errShare
errSave
errthe academy of marketing science
IF4.9
err2015-11-01
err22
PREAI
errNarayan, Vishal; Rao, Vithala R.; Sudhir, K.
errShare
errSave
errSTRATEGIC MANAGEMENT JOURNAL
IF7.2
err2015-08-24
err73
PREAI
errYu, Yu; Umashankar, Nita; Rao, Vithala R.
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errSave
errEUROPEAN JOURNAL OF OPERATIONAL RESEARCH
IF6
err2013-01-01
err51
PREAI
errFang, Xiang; Gavirneni, Srinagesh; Rao, Vithala R.
errShare
errSave
errJOURNAL OF MARKETING RESEARCH
IF5
err2012-06-01
err48
PREAI
errChung, Jaihak; Rao, Vithala R.
errShare
errSave
errthe academy of marketing science
IF4.9
err2011-03-01
err71
PREAI
errNarayan, Vishal; Rao, Vithala R.; Saunders, Carolyne
errShare
errSave
errINTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS
IF10
err2011-01-01
err36
PREAI
errSu, Meng; Rao, Vithala R.
errShare
errSave
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2010-07-07
err60
PREAI
errSu, Meng; Rao, Vithala R.
errShare
errSave
errJOURNAL OF RETAILING
IF10.2
err2010-03-01
err63
PREAI
errDing, Min; Ross, William T., Jr.; Rao, Vithala R.
errShare
errSave
errBRITISH FOOD JOURNAL
IF4.2
err2009-08-08
err9
PREAI
errGomez, Miguel I.; Rao, Vithala R.
errShare
errSave
errJOURNAL OF MARKETING RESEARCH
IF5
err2008-10-01
err51
PREAI
errPark, Young-Hoon; Ding, Min; Rao, Vithala R.
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errSave
errJOURNAL OF MARKETING RESEARCH
IF5
err2007-08-01
err40
PREAI
errGomez, Miguel I.; Rao, Vithala R.; Mclaughlin, Edward W.
errShare
errSave
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2006-11-01
err218
errOAAI
errLeone, Robert P.; Rao, Vithala R.; Keller, Kevin Lane; Luo, Anita Man; McAlister, Leigh; Srivastava, Rajendra
errShare
errSave
errJOURNAL OF MARKETING RESEARCH
IF5
err2006-05-01
err70
PREAI
errSudhir, K; Rao, VR
errShare
errSave
errJOURNAL OF MARKETING RESEARCH
IF5
err2004-11-01
err3
PREAI
errRao, VR
errShare
errSave

Research Directions

No research directions
Co-authors
Cooperation Journals
K
Kevin Lane Keller
H-index: 70 · Papers: 219
W
Wayne S. DeSarbo
H-index: 56 · Papers: 445
E
Eric T. Bradlow
H-index: 53 · Papers: 231
R
Rajendra K. Srivastava
H-index: 48 · Papers: 149
W
William T. Ross
H-index: 41 · Papers: 410
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