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S

Shuba Srinivasan

Boston University

25H-index
95Paper Count
4.5KCitation Count
Published Papers 28
Publication Date
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errJournal of the Academy of Marketing Science
IF10.1
err2026-03-30
err0
PREAI
errAnthony Koschmann; Scott A. Neslin; Shuba Srinivasan; Paul Wolfson
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errJournal of Retailing
IF10.2
err2025-08-22
err0
errOAAI
errMaarten J. Gijsenberg; Julien Schmitt; Jaap E. Wieringa; Shuba Srinivasan
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errJOURNAL OF GENERAL INTERNAL MEDICINE
IF4.2
err2023-09-18
err0
errOAAI
errSatish, Priyanka; Khetan, Aditya; Shah, Dharav; Srinivasan, Shuba; Balakrishnan, Rojith; Padmanandan, Arun; Hejjaji, Vittal; Hull, Leland; Samuel, Reema; Josephson, Richard
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errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-08-05
err4
errOAAI
errValenti, Albert; Srinivasan, Shuba; Yildirim, Gokhan; Pauwels, Koen
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errJOURNAL OF GENERAL INTERNAL MEDICINE
IF4.2
err2023-06-07
err3
errOAAI
errSatish, Priyanka; Khetan, Aditya; Shah, Dharav; Srinivasan, Shuba; Balakrishnan, Rojith; Padmanandan, Arun; Hejjaji, Vittal; Hull, Leland; Samuel, Reema; Josephson, Richard
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errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2023-06-01
err3
PREAI
errValenti, Albert; Yildirim, Gokhan; Vanhuele, Marc; Srinivasan, Shuba; Pauwels, Koen
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errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2021-12-01
err72
errOAAI
errEdeling, Alexander; Srinivasan, Shuba; Hanssens, Dominique M.
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errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2021-12-01
err10
PREAI
errKurt, Didem; Pauwels, Koen; Kurt, Ahmet C.; Srinivasan, Shuba
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errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2020-12-01
err65
errOAAI
errBayer, Emanuel; Srinivasan, Shuba; Riedl, Edward J.; Skiera, Bernd
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errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2020-07-03
err87
PREAI
errYou, Ya; Srinivasan, Shuba; Pauwels, Koen; Joshi, Amit
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errINFORMATION SYSTEMS RESEARCH
IF5.1
err2018-09-01
err171
PREAI
errSahoo, Nachiketa; Dellarocas, Chrysanthos; Srinivasan, Shuba
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errSave
errJOURNAL OF RETAILING
IF10.2
err2017-09-01
err17
PREAI
errHsu, Liwu; Kaufmann, Patrick; Srinivasan, Shuba
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errSave
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2016-12-01
err48
errOAAI
errPauwels, Koen; Demirci, Ceren; Yildirim, Gokhan; Srinivasan, Shuba
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errSave
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2015-03-14
err165
PREAI
errSrinivasan, Shuba; Rutz, Oliver J.; Pauwels, Koen
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errSave
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2015-01-20
err79
PREAI
errHsu, Liwu; Fournier, Susan; Srinivasan, Shuba
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errthe academy of marketing science
IF4.9
err2014-07-01
err85
errOAAI
errHanssens, Dominique M.; Pauwels, Koen H.; Srinivasan, Shuba; Vanhuele, Marc; Yildirim, Gokhan
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errSave
errthe academy of marketing science
IF4.9
err2011-11-01
err96
PREAI
errRubel, Olivier; Naik, Prasad A.; Srinivasan, Shuba
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errJOURNAL OF MARKETING
IF10.4
err2011-01-01
err99
errOAAI
errOsinga, Ernst C.; Leeflang, Peter S. H.; Srinivasan, Shuba; Wieringa, Jaap E.
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errSave
errthe academy of marketing science
IF4.9
err2010-11-01
err47
PREAI
errvan Heerde, Harald J.; Srinivasan, Shuba; Dekimpe, Marnik G.
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errSave
errJOURNAL OF MARKETING RESEARCH
IF5
err2010-08-01
err187
errOAAI
errSrinivasan, Shuba; Vanhuele, Marc; Pauwels, Koen
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errSave

Research Directions

No research directions
Co-authors
Cooperation Journals
P
Philip Hans Franses
H-index: 67 · Papers: 913
F
Frank M. Bass
H-index: 53 · Papers: 147
M
Marnik G. Dekimpe
H-index: 52 · Papers: 248
P
Peter S. H. Leeflang
H-index: 48 · Papers: 286
K
Koen Pauwels
H-index: 47 · Papers: 216
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