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Koen Pauwels

Northeastern University

47H-index
216Paper Count
1.3WCitation Count
Published Papers 68
Publication Date
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Don’t panic: how stakeholder response patterns predict retail crises and the impact of retailer reactions
errJournal of Retailing
IF10.2
err2026-05-29
err0
PREAI
errKelly Hewett; Raoul V. Kübler; Koen Pauwels; Meike Eilert
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Free and paid word-of-mouth from physical to digital, AI and beyond
errJournal of the Academy of Marketing Science
IF10.1
err2026-04-25
err0
errOAAI
errKoen Pauwels; Zeynep Aksehirli
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errSave
Understanding retail media: Perspectives and implications for stakeholders
errJournal of Retailing
IF10.2
err2025-08-25
err0
errOAAI
errKoen Pauwels; Ladipo Fagbola
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Missing the forest for the trees: Does collective brand engagement help or hurt consumption for video games?
errInternational Journal of Research in Marketing
IF7.5
err2025-06-07
err0
PREAI
errKeith Marion Smith; Mirella Kleijnen; Yakov Bart; Koen Pauwels; John Hulland
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Leveling up retail: How retailers and brands thrive in the video game ecosystem
errJournal of Retailing
IF10.2
err2025-06-06
err0
PREAI
errRoman Welden; Kelly Hewett; Kiwoong Yoo; Michael Haenlein; Keith Marion Smith; Koen Pauwels; P.K. Kannan; John Hulland
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Theoretical perspectives and conceptual framework for online grocery shopping: Adapting to environmental circumstances and influencing internal factors
errelectronic commerce research and applications
IF4.7
err2025-04-01
err0
errOAAI
errBrueggemann, Philipp; Martinez, Luis F.; Pauwels, Koen
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More transactions but a lower average transaction value: How mobile payment apps influence consumer purchases through time-savings
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2024-12-01
err0
errOAAI
errLu, Steven Qiang; Pauwels, Koen
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Editorial: Diversity, Innovation, Speed: Why IJRM
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2024-12-01
err2
PREAI
errPauwels, Koen; Arnould, Eric; Ng, Sharon; Wuyts, Stefan
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Introduction: online grocery shopping - current and future challenges and opportunities
errelectronic commerce research and applications
IF4.7
err2024-07-06
err0
errOAAI
errBrueggemann, Philipp; Martinez, Luis F.; Pauwels, Koen; Westland, J. Christopher
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errSave
Amplifying Off-Site Purchases with On-Site Retail Media Advertising
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2024-05-06
err0
PREAI
errZenetti, German; Pauwels, Koen
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errSave
How attitudes and purchases differ between also-online versus offline-only grocery shoppers in online and offline grocery shopping
errelectronic commerce research and applications
IF4.7
err2024-04-01
err6
errOAAI
errBrueggemann, Philipp; Pauwels, Koen
errShare
errSave
Data-driven budget allocation of retail media by ad product, funnel metric, and brand size
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2024-03-01
err4
errOAAI
errQin, Vivian; Pauwels, Koen; Zhou, Bobby
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errSave
Dynamic pricing: Definition, implications for managers, and future research directions
errJOURNAL OF RETAILING
IF10.2
err2023-12-01
err9
PREAI
errKopalle, Praveen K.; Pauwels, Koen; Akella, Laxminarayana Yashaswy; Gangwar, Manish
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How do line extensions impact brand sales? The role of feature similarity and brand architecture
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2023-11-27
err3
errOAAI
errSezen, Burcu; Pauwels, Koen; Ataman, Berk
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errSave
When does word of mouth versus marketing drive brand performance most?
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2023-11-10
err2
errOAAI
errBahadir, S. Cem; Pauwels, Koen
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errSave
Direct mail to prospects and email to current customers? Modeling and field-testing multichannel marketing
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-08-05
err4
errOAAI
errValenti, Albert; Srinivasan, Shuba; Yildirim, Gokhan; Pauwels, Koen
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errSave
Sponsored brands video rings up clicks and sales in the short and long run
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2023-08-03
err6
PREAI
errPauwels, Koen; Peran, Michael; Shah, Zee; Schnaidt, German; Vercamer, Dauwe
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Advertising's sequence of effects on consumer mindset and sales: A comparison across brands and product categories
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2023-06-01
err3
PREAI
errValenti, Albert; Yildirim, Gokhan; Vanhuele, Marc; Srinivasan, Shuba; Pauwels, Koen
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errSave
Why and when to launch new products during a recession: An empirical investigation of the UK FMCG industry and the US automobile industry
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-04-13
err3
PREAI
errTalay, M. Berk; Pauwels, Koen; Seggie, Steven H.
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errSave
Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition
errthe academy of marketing science
IF4.9
err2023-01-01
err0
PREAI
errLuo, Lan; Pauwels, Koen
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Research Directions

No research directions
Co-authors
Cooperation Journals
J
Jan‐Benedict E.M. Steenkamp
H-index: 80 · Papers: 212
P
Peter C. Verhoef
H-index: 73 · Papers: 316
P
Pradeep K. Chintagunta
H-index: 68 · Papers: 297
P
Philip Hans Franses
H-index: 67 · Papers: 913
S
Scott A. Neslin
H-index: 57 · Papers: 179
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