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Lisa Peñaloza

Kedge Business School

27H-index
123Paper Count
4.6KCitation Count
Published Papers 17
Publication Date
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The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments
err2023-07-02
err24
errOAAI
errPenaloza, Lisa; Prothero, Andrea; McDonagh, Pierre; Pounders, Kathrynn
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Crossing wires: short-circuiting marketing theory
err2022-02-23
err14
errOAAI
errCoffin, Jack; Eichert, Christian A.; Bettany, Shona; Lindridge, Andrew; Oakenfull, Gillian; Ostberg, Jacob; Penaloza, Lisa; Rinallo, Diego; Rowe, David; Santana, Jannsen; Visconti, Luca M.; Walther, Luciana
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Shifting sands: Actor role and identity reconfigurations in service systems
err2021-12-01
err4
errOAAI
errGummerus, Johanna; O'Loughlin, Deirdre; Kelleher, Carol; Penaloza, Lisa
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Moments of luxury: Hedonic escapism as a luxury experience
err2020-08-01
err115
errOAAI
errHolmqvist, Jonas; Diaz Ruiz, Carlos; Penaloza, Lisa
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The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice
err2020-04-01
err56
errOAAI
errKizgin, Hatice; Dey, Bidit L.; Dwivedi, Yogesh K.; Hughes, Laurie; Jamal, Ahmad; Jones, Paul; Kronemann, Bianca; Laroche, Michel; Penaloza, Lisa; Richard, Marie-Odile; Rana, Nripendra P.; Romer, Rene; Tamilmani, Kuttimani; Williams, Michael D.
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Shifting Arrays of a Kaleidoscope: The Orchestration of Relational Value Cocreation in Service Systems
err2019-11-06
err29
errOAAI
errKelleher, Carol; O'Loughlin, Deirdre; Gummerus, Johanna; Penaloza, Lisa
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Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR)
err2014-07-23
err30
errOAAI
errFigueiredo, Bernardo; Chelekis, Jessica; DeBerry-Spence, Benet; Firat, A. Fuat; Ger, Guliz; Godefroit-Winkel, Delphine; Kravets, Olga; Moisander, Johanna; Nuttavuthisit, Krittinee; Penaloza, Lisa; Tadajewski, Mark
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Value, values, symbols and outcomes
err2012-04-03
err11
PREAI
errDomegan, Christine; Haase, Michaela; Harris, Kim; van den Heuvel, Willem-Jan; Kelleher, Carol; Maglio, Paul P.; Meynhardt, Timo; Ordanini, Andrea; Penaloza, Lisa
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