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SaveCrossing wires: short-circuiting marketing theory
Coffin, Jack; Eichert, Christian A.; Bettany, Shona; Lindridge, Andrew; Oakenfull, Gillian; Ostberg, Jacob; Penaloza, Lisa; Rinallo, Diego; Rowe, David; Santana, Jannsen; Visconti, Luca M.; Walther, Luciana
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SaveThe impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice
Kizgin, Hatice; Dey, Bidit L.; Dwivedi, Yogesh K.; Hughes, Laurie; Jamal, Ahmad; Jones, Paul; Kronemann, Bianca; Laroche, Michel; Penaloza, Lisa; Richard, Marie-Odile; Rana, Nripendra P.; Romer, Rene; Tamilmani, Kuttimani; Williams, Michael D.
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SaveDeveloping Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR)
Figueiredo, Bernardo; Chelekis, Jessica; DeBerry-Spence, Benet; Firat, A. Fuat; Ger, Guliz; Godefroit-Winkel, Delphine; Kravets, Olga; Moisander, Johanna; Nuttavuthisit, Krittinee; Penaloza, Lisa; Tadajewski, Mark
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SaveValue, values, symbols and outcomes
Domegan, Christine; Haase, Michaela; Harris, Kim; van den Heuvel, Willem-Jan; Kelleher, Carol; Maglio, Paul P.; Meynhardt, Timo; Ordanini, Andrea; Penaloza, Lisa
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