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Brian D. Till

Saint Louis University

26H-index
57Paper Count
5.2KCitation Count
Published Papers 14
Publication Date
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The Creative Knife: Does Interference Dull the Edge of Creativity Effectiveness?
errJOURNAL OF ADVERTISING
IF7
err2022-04-26
err3
PREAI
errLehnert, Kevin; Till, Brian D.; Coble, Kyle; Arnold, Mark J.
errShare
errSave
Creativity, attention and the memory for brands: an outdoor advertising field study
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-02-03
err77
PREAI
errWilson, Rick T.; Baack, Daniel W.; Till, Brian D.
errShare
errSave
Enhancing brand image via sponsorship Strength of association effects
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err40
PREAI
errZdravkovic, Srdan; Till, Brian D.
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errSave
Product placements in movies and on Broadway A field study
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err41
PREAI
errWilson, Rick T.; Till, Brian D.
errShare
errSave
Advertising creativity and repetition Recall, wearout and wearin effects
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err52
PREAI
errLehnert, Kevin; Till, Brian D.; Carlson, Brad D.
errShare
errSave
Advertising Creativity: The Role of Divergence Versus Meaningfulness
errJOURNAL OF ADVERTISING
IF7
err2014-08-08
err54
PREAI
errLehnert, Kevin; Till, Brian D.; Miguel Ospina, Jose
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errSave
Effects of Outdoor Advertising: Does Location Matter?
errPSYCHOLOGY & MARKETING
IF9.1
err2011-08-03
err38
PREAI
errWilson, Rick T.; Till, Brian D.
errShare
errSave
CREATIVITY AND MEMORY EFFECTS Recall, Recognition, and an Exploration of Nontraditional Media
errJOURNAL OF ADVERTISING
IF7
err2008-12-01
err98
PREAI
errBaack, Daniel W.; Wilson, Rick T.; Till, Brian D.
errShare
errSave
Airport advertising effectiveness - An exploratory field study
errJOURNAL OF ADVERTISING
IF7
err2008-04-01
err32
PREAI
errWilson, Rick T.; Till, Brian D.
errShare
errSave
Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction
errPSYCHOLOGY & MARKETING
IF9.1
err2008-01-11
err174
PREAI
errTill, Brian D.; Stanley, Sarah M.; Priluck, Randi
errShare
errSave
The role of contingency awareness, involvement, and need for cognition in attitude formation
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2004-07-01
err55
PREAI
errPriluck, R; Till, BD
errShare
errSave
Brand alliance and customer-based brand-equity effectsL
errPSYCHOLOGY & MARKETING
IF9.1
err2004-05-14
err206
PREAI
errWashburn, JH; Till, BD; Priluck, R
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errSave
Stimulus generalization in classical conditioning: An initial investigation and extension
errPSYCHOLOGY & MARKETING
IF9.1
err2000-01-01
err57
PREAI
errTill, BD; Priluck, RL
errShare
errSave
WHEN PERSUASION GOES UNDETECTED - THE CASE OF COMPARATIVE ADVERTISING
errJOURNAL OF MARKETING RESEARCH
IF5
err1993-08-01
err51
PREAI
errROSE, RL; MINIARD, PW; BARONE, MJ; MANNING, KC; TILL, BD
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errSave

Research Directions

The data has not been retrieved yet.
Co-authors
Cooperation Journals
K
Kenneth C. Manning
H-index: 39 · Papers: 122
P
Paul W. Miniard
H-index: 29 · Papers: 61
M
Michael J. Barone
H-index: 28 · Papers: 77
R
Randall L. Rose
H-index: 27 · Papers: 64
M
Mark J. Arnold
H-index: 24 · Papers: 88
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