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D

Durairaj Maheswaran

University of Washington

36H-index
98Paper Count
1.2WCitation Count
Published Papers 22
Publication Date
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Brand extension failure and parent brand penalty: The role of implicit theories
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2023-01-31
err12
PREAI
errJain, Shailendra Pratap; Mathur, Pragya; Isaac, Mathew S.; Mao, Huifang; Maheswaran, Durairaj
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The Context (In)Dependence of Low-Fit Brand Extensions
errJOURNAL OF MARKETING
IF10.4
err2022-04-24
err11
PREAI
errMathur, Pragya; Malika, Malika; Agrawal, Nidhi; Maheswaran, Durairaj
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errSave
Perceived financial constraints and normative influence: discretionary purchase decisions across cultures
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2021-10-12
err9
errOAAI
errMalika, Malika; Maheswaran, Durairaj; Jain, Shailendra Pratap
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Pandemics and marketing: insights, impacts, and research opportunities
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2021-05-12
err90
errOAAI
errDas, Gopal; Jain, Shailendra Pratap; Maheswaran, Durairaj; Slotegraaf, Rebecca J.; Srinivasan, Raji
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Every coin has two sides: The effects of dialectical thinking and attitudinal ambivalence on psychological discomfort and consumer choice
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2016-10-11
err54
PREAI
errPang, Jun; Hean Tat Keh; Li, Xiuping; Maheswaran, Durairaj
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The psychology of appraisal: Specific emotions and decision-making
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2015-04-22
err178
PREAI
errSo, Jane; Achar, Chethana; Han, Dahee; Agrawal, Nidhi; Duhachek, Adam; Maheswaran, Durairaj
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The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies
errORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES
IF3.8
err2013-11-01
err26
PREAI
errMathur, Pragya; Jain, Shailendra Pratap; Hsieh, Meng-Hua; Lindsey, Charles D.; Maheswaran, Durairaj
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Hedonism versus accuracy: the influence of motivation and affect on the evaluation of multiple gains and losses
errannual review of food science and technology
IF9.6
err2012-09-27
err1
PREAI
errSchaffner, Dorothea; Mathur, Pragya; Maheswaran, Durairaj; Herrmann, Andreas
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errSave
Consumers' implicit theories about personality influence their brand personality judgments
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2012-02-04
err66
PREAI
errMathur, Pragya; Jain, Shailendra P.; Maheswaran, Durairaj
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errSave
The Influence of Consumers' Lay Theories on Approach/Avoidance Motivation
errJOURNAL OF MARKETING RESEARCH
IF5
err2009-02-01
err78
PREAI
errJain, Shailendra Pratap; Mathur, Pragya; Maheswaran, Durairaj
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errSave
Issues and new directions in global consumer psychology
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2008-01-25
err172
PREAI
errMaheswaran, D; Shavitt, S
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errSave
Motivational and cultural variations in mortality salience effects: Contemplations on terror management theory and consumer behavior
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2008-01-25
err66
PREAI
errMaheswaran, D; Agrawal, N
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errSave
Mapping attitude formation as a function of information input: Online processing models of attitude formation
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2008-01-25
err19
errOAAI
errJacoby, J; Morrin, M; Jaccard, J; Gurhan, Z; Kuss, A; Maheswaran, D
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errSave
For better or for worse? Valenced comparative frames and regulatory focus
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2007-06-01
err69
PREAI
errJain, Shailendra Pratap; Lindsey, Charles; Agrawal, Nidhi; Maheswaran, Durairaj
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errSave
When more may be less: The effects of regulatory focus on responses to different comparative frames
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2006-06-01
err79
PREAI
errJain, Shailendra Pratap; Agrawal, Nidhi; Maheswaran, Durairaj
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errSave
MAPping the frontiers:: Theoretical advances in consumer research on memory, affect, and persuasion
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2006-06-01
err82
PREAI
errJohar, Gita Venkataramani; Maheswaran, Durairaj; Peracchio, Laura A.
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errSave
The effects of self-construal and commitment on persuasion
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2005-03-01
err215
PREAI
errAgrawal, N; Maheswaran, D
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errSave
Motivated reasoning in outcome-bias effects
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2005-03-01
err63
PREAI
errAgrawal, N; Maheswaran, D
errShare
errSave
Cultural variations in country of origin effects
errJOURNAL OF MARKETING RESEARCH
IF5
err2000-08-01
err348
PREAI
errGürhan-Canli, Z; Maheswaran, D
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errSave
Determinants of country-of-origin evaluations
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2000-06-01
err213
PREAI
errGürhan-Canli, Z; Maheswaran, D
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errSave

Research Directions

No research directions
Co-authors
Cooperation Journals
A
Andreas Herrmann
H-index: 101 · Papers: 1.3K
J
James Jaccard
H-index: 82 · Papers: 414
J
Jacob Jacoby
H-index: 54 · Papers: 160
B
Brian Sternthal
H-index: 48 · Papers: 98
S
Sharon Shavitt
H-index: 41 · Papers: 138
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