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Silvia Grappi

University of Modena and Reggio Emilia

27H-index
97Paper Count
4.2KCitation Count
Published Papers 30
Publication Date
Customer delight in AI-driven services
err2025-10-29
err0
errOAAI
errSilvia Grappi; Simona Romani; Luigi Monsurrò; Ilaria Querci; Richard P. Bagozzi
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How nostalgia in advertising increases brand love: a cross-country study
err2024-07-30
err1
PREAI
errGrappi, Silvia; Pauwels-Delassus, Veronique; Pedeliento, Giuseppe; Zarantonello, Lia
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A crescendo model: designing food experiences for psychological well-being
err2021-07-30
err11
errOAAI
errZarantonello, Lia; Grappi, Silvia; Formisano, Marcello; Schmitt, Bernd H.
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Psychological Underpinnings of Brands
err2021-01-04
err28
errOAAI
errBagozzi, Richard P.; Romani, Simona; Grappi, Silvia; Zarantonello, Lia
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The effects of reshoring decisions on employees
err2019-12-03
err14
errOAAI
errGrappi, Silvia; Romani, Simona; Bagozzi, Richard P.
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Consumer negativity towards brands
err2019-08-19
err1
PREAI
errGrappi, Silvia; Zarantonello, Lia; Romani, Simona
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Trajectories of brand hate
err2018-03-07
err130
errOAAI
errZarantonello, Lia; Romani, Simona; Grappi, Silvia; Fetscherin, Marc
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The bittersweet experience of being envied in a consumption context
err2016-07-11
err16
errOAAI
errRomani, Simona; Grappi, Silvia; Bagozzi, Richard P.
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Brand hate
err2016-03-21
err256
PREAI
errZarantonello, Lia; Romani, Simona; Grappi, Silvia; Bagozzi, Richard P.
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The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism
err2015-10-30
err161
PREAI
errRomani, Simona; Grappi, Silvia; Zarantonello, Lia; Bagozzi, Richard P.
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Consumer responses to corporate offshoring practices
err2015-04-20
err8
errOAAI
errGrappi, Silvia; Romani, Simona; Bagozzi, Richard P.
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