Neena Sinha - Publications, H-index & Citations

Back

Neena Sinha

guru gobind singh indraprastha university

19H-index

59Paper Count

2.5KCitation Count

Published Papers 14

Publication Date

Customer Engagement in Virtual Tourism: Embracing Immersive Experience of Culture and Heritage

International Journal of Tourism Research

IF5.7

2025-07-30

PREAI

Neena Sinha; Garima Kapoor; Nikita Kataria

Save

Crafting narratives to influence consumers: a systematic review of storytelling marketing

Asia-Pacific Journal of Business Administration

IF4.6

2025-04-28

PREAI

Chinki; Sudhir Rana; Miklesh Prasad Yadav; Neena Sinha

Save

Mobile payments for bottom of the pyramid: Towards a positive social change

TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE

IF13.3

2024-05-01

OAAI

Sinha, Neena; Paul, Justin; Singh, Nidhi

Save

Drivers of satisfaction and usage continuance in e-grocery retailing: a collaborative design supported perspective

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING

IF11.6

2022-03-15

PREAI

Kumar, Amresh; Sikdar, Pallab; Gupta, Manali; Singh, Pratibha; Sinha, Neena

Save

Instagram Advertising among Young Consumers in Wearable Fitness Trackers: The Moderating Role of Technology Acceptance Factors

JOURNAL OF GLOBAL MARKETING

IF4.3

2021-06-07

PREAI

Gupta, Manali; Sinha, Neena; Singh, Pratibha; Liebana-Cabanillas, Francisco

Save

E-Grocery Retailing Mobile Application: Discerning Determinants of Repatronage Intentions in an Emerging Economy

INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION

IF4.9

2021-04-16

PREAI

Singh, Pratibha; Gupta, Manali; Kumar, Amresh; Sikdar, Pallab; Sinha, Neena

Save

Robotics at workplace: An integrated Twitter analytics - SEM based approach for behavioral intention to accept

INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT

IF27

2020-12-01

PREAI

Sinha, Neena; Singh, Pragati; Gupta, Manali; Singh, Pratibha

Save

Assessment of mobile technology use in the emerging market: Analyzing intention to use m-payment services in India

TELECOMMUNICATIONS POLICY

IF6.4

2020-10-01

PREAI

Liebana-Cabanillas, Francisco; Japutra, Arnold; Molinillo, Sebastian; Singh, Nidhi; Sinha, Neena

Save

Determining factors in the adoption and recommendation of mobile wallet services in India: Analysis of the effect of innovativeness, stress to use and social influence

INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT

IF27

2020-02-01

272

PREAI

Singh, Nidhi; Sinha, Neena; Liebana-Cabanillas, Francisco J.

Save

How perceived trust mediates merchant's intention to use a mobile wallet technology

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2020-01-01

195

PREAI

Singh, Nidhi; Sinha, Neena

Save

Mediating effect of TQM on relationship between organisational culture and performance: evidence from Indian SMEs

TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE

IF4.8

2018-08-23

PREAI

Sinha, Neena; Dhall, Neelam

Save

Integrating perceived economic wellbeing to technology acceptance model: The case of mobile based agricultural extension service

TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE

IF13.3

2018-01-01

130

PREAI

Verma, Pranay; Sinha, Neena

Save

Consumer preference and satisfaction of M-wallets: a study on North Indian consumers

INTERNATIONAL JOURNAL OF BANK MARKETING

IF6.9

2017-09-04

108

PREAI

Singh, Nidhi; Srivastava, Shalini; Sinha, Neena

Save

An analysis of linkage between economic value added and corporate social responsibility

MANAGEMENT DECISION

IF5.1

2008-10-17

133

PREAI

Mittal, R. K.; Sinha, Neena; Singh, Archana

Save

Research Directions