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Weng Marc Lim

sunway business school

75H-index
408Paper Count
3.5WCitation Count
Published Papers 217
Publication Date
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Do emotional reviews predict sales? Evidence from an AI-powered experimental investigation
errElectronic Commerce Research
IF4.7
err2026-08-26
err0
errOAAI
errLan Ma; Weng Marc Lim; Saeed Pahlevan Sharif; Arghya Ray; Kok Wei Khong
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Seeing, feeling, and buying: a mixed-methods investigation of emotional wellbeing in augmented reality e-commerce
errElectronic Commerce Research
IF4.7
err2026-08-04
err0
errOAAI
errSubhajit Pahari; Weng Marc Lim
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errSave
Climate Change, Strategic Orientation, and Green Innovation: Unpacking External and Internal Drivers in Competitive Contexts
errBusiness Strategy and the Environment
IF13.3
err2026-07-28
err0
errOAAI
errMaria Vincenza Ciasullo; Miriana Ferrara; Weng Marc Lim
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errSave
Green transformational leadership and employees' green ambidexterity: the role of green organizational support and market turbulence
errEmployee Relations
IF3.2
err2026-07-07
err0
PREAI
errMd Asadul Islam; Weng Marc Lim; Md Shamirul Islam; Bibiana Chiu Yiong Lim
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errSave
From disclosure to accountability under generative and agentic AI in tourism research
errAnnals of Tourism Research
IF7.8
err2026-06-23
err0
PREAI
errWeng Marc Lim
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errSave
How corporate sociopolitical activism in brand communication shapes brand engagement and consumer-based brand equity: the roles of moral intensity, business relatedness, and need for cognition
errInternational Journal of Advertising
IF5.9
err2026-06-16
err0
errOAAI
errManish Das; Weng Marc Lim; Linda D. Hollebeek; Aastha Verma; Saurav Majumder; Naman Sreen; Raiswa Saha
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errSave
Not Just Another Publication: Storytelling as the Missing Link Between Journal Quality and Publication Quality
errJournal of Global Marketing
IF4.3
err2026-05-31
err0
errOAAI
errWeng Marc Lim; Ajay K. Manrai
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errSave
No Time, No Money for Research? Some Pragmatic Advice for Productive and Sustainable Publishing
errJournal of Global Marketing
IF4.3
err2026-05-28
err0
PREAI
errWeng Marc Lim; Ajay K. Manrai
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errSave
Women’s advancement into leadership in tourism and hospitality: a feminist interactionist perspective in a collectivist, developing Asian country
errTourism Recreation Research
IF2.6
err2026-05-26
err0
errOAAI
errMd Asadul Islam; Weng Marc Lim; Prachi Thakur; Mosharrof Hosen; Catheryn Khoo
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errSave
From digital technologies to platform circular economy performance: The role of digital platform ecosystem orchestration and platform structural assurance
errTechnology in Society
IF12.5
err2026-05-20
err0
errOAAI
errWeng Marc Lim; Imran Shafique; Munazza Saeed; Lingxin Li
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errSave
Guidelines for intention research
errAnnals of Tourism Research
IF7.8
err2026-05-01
err0
errOAAI
errWeng Marc Lim
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errSave
From Scrolling to Social Capital: How Followers’ Behavioral Engagement Shapes Their Commitment to Travel Vloggers
errJournal of Travel Research
IF7
err2026-04-30
err0
PREAI
errFereshte Rasty; Linda D. Hollebeek; Weng Marc Lim; Oliver Parts
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errSave
Peer Review as Professional Development
errJournal of Global Marketing
IF4.3
err2026-03-31
err0
errOAAI
errWeng Marc Lim; Ajay K. Manrai
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errSave
Gastro-nostalgia and cultural familiarity shaping tourists’ perceptions of food attributes and future behaviors in culinary tourism
errJournal of Hospitality and Tourism Management
IF7.8
err2026-02-11
err0
errOAAI
errIshani Sharma; Arun Aggarwal; Weng Marc Lim
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errSave
Digital human avatars as virtual influencers shape climate engagement and pro-environmental commitment
errJournal of Business Research
IF9.8
err2026-02-10
err0
errOAAI
errXi Luo; Weng Marc Lim; Ayoung Suh; Izian Idris; Pei Shan Soon; Lan Ma; Jun-Hwa Cheah
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errSave
Access and Ownership in the Phygital: Toward a Phygital–Accesship Typology with Implications for Consumer Well-being
errJournal of Macromarketing
IF2.3
err2026-02-06
err0
PREAI
errPierre Berthon; Weng Marc Lim; Lucia Pizzichini; Steve Raquel; Aric Rindfleisch; Pei-Shan Soon
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errSave
Industrial Internet of Things (IIoT)
errElectronic Commerce Research
IF4.7
err2026-02-04
err0
PREAI
errWagner Júnior Ladeira; Weng Marc Lim; Fernando de Oliveira Santini; Tareq Rasul; Bernardo Frantz; Jean Carlos de Oliveira Rosa; Debdutta Choudhury
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errSave
Alleviating Poverty as a Lived Polycrisis Through Inclusive Phygital Solutions
errJournal of Macromarketing
IF2.3
err2026-02-03
err0
PREAI
errWeng Marc Lim; Pei-Shan Soon
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errSave
How to Conduct a Multi-Domain Systematic (Literature) Review? Guidelines Using The Lotus Protocol
errPSYCHOLOGY & MARKETING
IF9.1
err2026-02-01
err0
errOAAI
errVan Bueren, Bart J. A.; Lim, Weng Marc; Donthu, Naveen; Argus, Kevin; Water-Lynch, Julian M.; Sabani, Alvedi; Leenders, Mark A. A. M.
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errSave
Guidelines for Scale Development and Validation
errJournal of Consumer Behaviour
IF5.2
err2026-01-20
err0
errOAAI
errWeng Marc Lim; Puja Khatri; Atul Shiva; Vidushi Dabas
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errSave

Research Directions

No research directions
Co-authors
Cooperation Journals
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Yogesh K. Dwivedi
H-index: 149 · Papers: 949
C
C. Michael Hall
H-index: 118 · Papers: 1.6K
王巍 cover
王巍 (Wei Wang)
H-index: 112 · Papers: 2.6K
S
Sascha Kraus
H-index: 105 · Papers: 595
T
T. Ramayah
H-index: 94 · Papers: 981
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