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Weng Marc Lim

Sunway University

75H-index
419Paper Count
3.5WCitation Count
Published Papers 228
Publication Date
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Who gains, who decides? Trust, reciprocity, and power in luxury productization for community-based rural tourism
err2026-09-24
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errWeng Marc Lim; Komathi Wasudawan; Ida Fatimawati Adi Badiozaman; Mung Ling Voon; Augustus Raymond Segar; Wilson Suai Moses Jantan
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Driven to Win, Destined to Lose? A Process Model of How Sports Betting Escalates Into Gambling Harm and Shapes Help-Seeking
err2026-09-22
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errOAAI
errWagner Junior Ladeira; Weng Marc Lim; Tareq Rasul; Fernando de Oliveira Santini; Musarrat Shaheen; Farrah Zeba
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When Social Media Influencers Work: A Meta-Analysis of Brand Engagement, Behavioral Intention, and Boundary Conditions
err2026-09-22
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errOAAI
errTareq Rasul; Fernando de Oliveira Santini; Weng Marc Lim; Wagner Junior Ladeira; Isaac Cheah; Arnold Japutra; Musarrat Shaheen
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Do emotional reviews predict sales? Evidence from an AI-powered experimental investigation
err2026-08-26
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errLan Ma; Weng Marc Lim; Saeed Pahlevan Sharif; Arghya Ray; Kok Wei Khong
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Donald R. Lehmann’s contribution and legacy in marketing
err2026-07-22
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PREAI
errNaveen Donthu; Weng Marc Lim; Annur Islam Sifat
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