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J

Jan‐Benedict E.M. Steenkamp

Georgia Institute of Technology

80H-index
212Paper Count
4.1WCitation Count
Published Papers 64
Publication Date
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Cementing <i>JM</i> 's Impact on the Marketing Ecosystem: Advancing Big Ideas
errJournal of Marketing
IF10.4
err2025-09-24
err0
PREAI
errJan-Benedict E.M. Steenkamp; Marc Fischer; Kelly L. Haws; Maura L. Scott; Rebecca J. Slotegraaf
errShare
errSave
What is holding private label back in the United States and in emerging markets?
errJOURNAL OF RETAILING
IF10.2
err2024-03-01
err2
PREAI
errSteenkamp, Jan-Benedict E. M.
errShare
errSave
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-12-01
err7
errOAAI
errvan Ewijk, Bernadette J.; Gijsbrechts, Els; Steenkamp, Jan-Benedict E. M.
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Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?
errJOURNAL OF MARKETING
IF10.4
err2022-11-28
err6
PREAI
errRajavi, Koushyar; Kushwaha, Tarun; Steenkamp, Jan-Benedict E. M.
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errSave
Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-07-12
err31
PREAI
errSteenkamp, Jan-Benedict E. M.; Maydeu-Olivares, Alberto
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errSave
What drives brands' price response metrics? An empirical examination of the Chinese packaged goods industry
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-03-01
err5
errOAAI
errvan Ewijk, Bernadette J.; Gijsbrechts, Els; Steenkamp, Jan-Benedict E. M.
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Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies
errJOURNAL OF MARKETING RESEARCH
IF5
err2022-02-21
err24
errOAAI
errDatta, Hannes; van Heerde, Harald J.; Dekimpe, Marnik G.; Steenkamp, Jan-Benedict E. M.
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An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2020-10-30
err57
PREAI
errSteenkamp, Jan-Benedict E. M.; Maydeu-Olivares, Alberto
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errSave
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
errJOURNAL OF MARKETING
IF10.4
err2020-01-28
err246
errOAAI
errSwaminathan, Vanitha; Sorescu, Alina; Steenkamp, Jan-Benedict E. M.; O'Guinn, Thomas Clayton Gibson; Schmitt, Bernd
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Branding in the era of digital (dis)intermediation
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2019-09-01
err106
errOAAI
errGielens, Katrijn; Steenkamp, Jan-Benedict E. M.
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Managerial metric use in marketing decisions across 16 countries: A cultural perspective
errJOURNAL OF INTERNATIONAL BUSINESS STUDIES
IF9
err2019-08-22
err15
PREAI
errMintz, Ofer; Currim, Imran S.; Steenkamp, Jan-Benedict E. M.; de Jong, Martijn
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In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers' Trust in Brands to Marketing-Mix Activities
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2019-06-21
err72
errOAAI
errRajavi, Koushyar; Kushwaha, Tarun; Steenkamp, Jan-Benedict E. M.
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errSave
Psychic distance and performance of MNCs during marketing crises
errJOURNAL OF INTERNATIONAL BUSINESS STUDIES
IF9
err2018-10-23
err38
PREAI
errDinner, Isaac M.; Kushwaha, Tarun; Steenkamp, Jan-Benedict E. M.
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New product success in the consumer packaged goods industry: A shopper marketing approach
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2018-09-01
err37
errOAAI
errLamey, Lien; Deleersnyder, Barbara; Steenkamp, Jan-Benedict E. M.; Dekimpe, Marnik G.
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errSave
Agglomeration as a Driver of the Volume of ElectronicWord of Mouth in the Restaurant Industry
errJOURNAL OF MARKETING RESEARCH
IF5
err2018-08-01
err36
PREAI
errLiu, Angela Xia; Steenkamp, Jan-Benedict E. M.; Zhang, Jurui
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The future of the marketing department at business schools
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2017-09-23
err12
errOAAI
errSteenkamp, Jan-Benedict E. M.
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errSave
THE EFFECTIVENESS OF CONTRACTUAL AND TRUST-BASED GOVERNANCE IN STRATEGIC ALLIANCES UNDER BEHAVIORAL AND ENVIRONMENTAL UNCERTAINTY
errSTRATEGIC MANAGEMENT JOURNAL
IF7.2
err2016-01-05
err169
PREAI
errKrishnan, Rekha; Geyskens, Inge; Steenkamp, Jan-Benedict E. M.
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errSave
Quantifying Under- and Overreporting in Surveys Through a Dual-Questioning-Technique Design
errJOURNAL OF MARKETING RESEARCH
IF5
err2015-12-01
err14
errOAAI
errde Jong, Martijn G.; Fox, Jean-Paul; Steenkamp, Jan-Benedict E. M.
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Stability and Change in Consumer Traits: Evidence from a 12-Year Longitudinal Study, 2002-2013
errJOURNAL OF MARKETING RESEARCH
IF5
err2015-06-01
err71
PREAI
errSteenkamp, Jan-Benedict E. M.; Maydeu-Olivares, Alberto
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errSave
Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning
errthe academy of marketing science
IF4.9
err2014-01-01
err104
PREAI
errSteenkamp, Jan-Benedict E. M.; Geyskens, Inge
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Research Directions

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Co-authors
Cooperation Journals
M
Michel Wedel
H-index: 75 · Papers: 338
B
Bernd H. Schmitt
H-index: 60 · Papers: 181
A
Alberto Maydeu‐Olivares
H-index: 59 · Papers: 172
R
Robert W. Palmatier
H-index: 57 · Papers: 245
M
Marnik G. Dekimpe
H-index: 52 · Papers: 248
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