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M

Michel Wedel

College Park

75H-index
338Paper Count
2.3WCitation Count
Published Papers 73
Publication Date
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EXPRESS: AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning
errJournal of Marketing
IF10.4
err2025-11-02
err0
PREAI
errJianping Ye; Michel Wedel; Rik Pieters
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errSave
How to Conduct Valuable Marketing Research With Neurophysiological Tools
errPsychology & Marketing
IF9.1
err2025-07-19
err0
errOAAI
errEnrique Bigne; Maarten Boksem; Luis Alberto Casado-Aranda; Jesús García-Madariaga; Nadine R. Gier-Reinartz; João Guerreiro; Sandra Loureiro; Shobhit Kakaria; Ale Smidts; Michel Wedel
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Effects of advertising exposure duration and frequency: a theory and initial test
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2025-02-01
err0
PREAI
errElsen, Millie; Pieters, Rik; Wedel, Michel
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errSave
The Impact of App Crashes on Consumer Engagement
errJOURNAL OF MARKETING
IF10.4
err2024-11-22
err1
PREAI
errShi, Savannah Wei; Lee, Seoungwoo; Kalyanam, Kirthi; Wedel, Michel
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errSave
Bayesian analysis of experimental and observational data: a review and illustration of the BANOVA R package
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2024-05-11
err0
PREAI
errWedel, Michel; Dong, Chen; Kopyakova, Anna
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errSave
Beyond statistical significance: Five principles for the new era of data analysis and reporting
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2023-08-29
err2
errOAAI
errWedel, Michel; Gal, David
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errSave
A Tutorial on the Analysis of Experiments Using BANOVA
errPSYCHOLOGICAL METHODS
IF7.8
err2022-06-01
err9
PREAI
errWedel, Michel; Dong, Chen
errShare
errSave
The Rise of New Technologies in Marketing: A Framework and Outlook
errJOURNAL OF MARKETING
IF10.4
err2021-12-09
err64
PREAI
errHoffman, Donna L.; Moreau, C. Page; Stremersch, Stefan; Wedel, Michel
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errSave
A Guide to the Bayesian Analysis of Consumer Behavior Experiments With BANOVA Using Worked Examples
errAUSTRALASIAN MARKETING JOURNAL
IF3.8
err2021-07-31
err3
PREAI
errWedel, Michel; Kopyakova, Anna
errShare
errSave
Managing the Versioning Decision over an App's Lifetime
errJOURNAL OF MARKETING
IF10.4
err2021-07-14
err19
PREAI
errLee, Seoungwoo; Zhang, Jie; Wedel, Michel
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errSave
Online Advertising Suppresses Visual Competition during Planned Purchases
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2021-03-26
err23
errOAAI
errvan der Lans, Ralf; Pieters, Rik; Wedel, Michel
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errSave
Virtual and augmented reality: Advancing research in consumer marketing
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2020-09-01
err239
PREAI
errWedel, Michel; Bigne, Enrique; Zhang, Jie
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errSave
BANOVA: Bayesian Analysis of Experiments in Consumer Psychology
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2019-06-18
err23
PREAI
errWedel, Michel; Dong, Chen
errShare
errSave
Video Content Marketing: The Making of Clips
errJOURNAL OF MARKETING
IF10.4
err2018-07-01
err68
PREAI
errLiu, Xuan; Shi, Savannah Wei; Teixeira, Thales; Wedel, Michel
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errSave
Return on Service Amenities
errJOURNAL OF MARKETING RESEARCH
IF5
err2017-02-01
err15
PREAI
errHamilton, Rebecca W.; Rust, Roland T.; Wedel, Michel; Dev, Chekitan S.
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errSave
BANOVA: An R Package for Hierarchical Bayesian ANOVA
errJOURNAL OF STATISTICAL SOFTWARE
IF8.1
err2017-01-01
err20
errOAAI
errDong, Chen; Wedel, Michel
errShare
errSave
Marketing Analytics for Data-Rich Environments
errJOURNAL OF MARKETING
IF10.4
err2016-11-01
err524
PREAI
errWedel, Michel; Kannan, P. K.
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errSave
Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration
errJOURNAL OF MARKETING RESEARCH
IF5
err2016-08-01
err33
PREAI
errElsen, Millie; Pieters, Rik; Wedel, Michel
errShare
errSave
Adaptive personalization using social networks
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2015-05-01
err113
PREAI
errChung, Tuck Siong; Wedel, Michel; Rust, Roland T.
errShare
errSave
The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred
errthe academy of marketing science
IF4.9
err2015-01-01
err45
PREAI
errWedel, Michel; Pieters, Rik
errShare
errSave

Research Directions

No research directions
Co-authors
Cooperation Journals
J
Jan‐Benedict E.M. Steenkamp
H-index: 80 · Papers: 212
R
Roland T. Rust
H-index: 72 · Papers: 227
R
Rik Pieters
H-index: 71 · Papers: 346
P
Pradeep K. Chintagunta
H-index: 68 · Papers: 297
P
Philip Hans Franses
H-index: 67 · Papers: 913
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