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Muhammad Ashfaq

Corvinus University of Budapest

26H-index
120Paper Count
3.7KCitation Count
Published Papers 30
Publication Date
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Understanding perceived values and risk in guest adoption of generative AI chatbots
errJournal of Hospitality Marketing & Management
IF11
err2026-05-31
err0
PREAI
errHaitao Li; Khuram Shahzad; Ali Nawaz Khan; Bilal Ahmad; Muhammad Ashfaq
errShare
errSave
Effects of Green Entrepreneurial Leadership on Ambidextrous Green Innovation Through Green Autonomous Motivation, Creative Process Engagement, and Green Organizational Culture
errBusiness Strategy and the Environment
IF13.3
err2026-05-11
err0
PREAI
errSaira Begum; Muhammad Ashfaq; Trong Tuan Luu; Wang Dong
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errSave
Understanding Consumer Preferences for Counterfeit Luxury Products in Emerging and Developing Countries
errJournal of International Consumer Marketing
IF2.8
err2026-01-01
err0
PREAI
errAshfaq, Muhammad; Shahzad, Khuram; Ullah Zafar, Abaid; Ahmad, Bilal; Yun, Jiang
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errSave
How and when AI-enabled customer experience shapes sustainable consumption in smart hotels: The role of eco-friendly customer innovativeness
errJournal of Retailing and Consumer Services
IF13.1
err2025-11-22
err0
PREAI
errSohail Ahmad; Muhammad Ashfaq; Jing Song; Rui Wang
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errSave
Does green training foster green service innovation? The influence of organizational learning capability and human capital
errINTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
IF8.3
err2025-06-03
err0
PREAI
errBegum, Saira; Ashfaq, Muhammad; Luu, Trong Tuan; Wang, Dong
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errSave
Exploring customer stickiness during “smart” experiences: a study on AI chatbot affinity in online customer services
errJournal of Research in Interactive Marketing
IF11.6
err2025-03-06
err0
errOAAI
errMuhammad Ashfaq; Marian Makkar; Ai-Phuong Hoang; Duy Dang-Pham; Mai Hoang Thi Do; Anh T.V. Nguyen
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errSave
Critical determinants of intentions to revisit smart hotels: an examination of smart service interactional experience, emotions, and technophilia
errJOURNAL OF HOSPITALITY MARKETING & MANAGEMENT
IF11
err2025-02-18
err0
errOAAI
errMuhammad Ashfaq; Irfan Ul Haq; Hiep Cong Pham; Ihsan Ullah Jan; Khuram Shahzad
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errSave
Is the future of the metaverse bleak or bright? Role of realism, facilitators, and inhibitors in metaverse adoption
errTECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
IF13.3
err2024-12-01
err1
PREAI
errShahzad, Khuram; Ashfaq, Muhammad; Zafar, Abaid Ullah; Basahel, Sarah
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errSave
Pre- to post-adoption of blockchain technology in supply chain management: Influencing factors and the role of firm size
errTECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
IF13.3
err2024-01-01
err13
PREAI
errShahzad, Khuram; Zhang, Qingyu; Ashfaq, Muhammad; Zafar, Abaid Ullah; Ahmad, Bilal
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errSave
Identifying the determinants and consequences of post-recovery satisfaction in B2B customers: a multidimensional justice theory perspective
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2023-09-12
err5
PREAI
errAhmad, Bilal; Yuan, Jingbo; Akhtar, Naeem; Ashfaq, Muhammad
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errSave
Dark side whitewashes the benefits of FinTech innovations: a bibliometric overview
errINTERNATIONAL JOURNAL OF BANK MARKETING
IF6.9
err2023-07-12
err16
PREAI
errAsif, Muhammad; Lodhi, Rab Nawaz; Sarwar, Farhan; Ashfaq, Muhammad
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errSave
The role of blockchain-enabled traceability, task technology fit, and user self-efficacy in mobile food delivery applications
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2023-07-01
err40
PREAI
errShahzad, Khuram; Zhang, Qingyu; Zafar, Abaid Ullah; Ashfaq, Muhammad; Rehman, Shafique Ur
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errSave
Understanding customer attitudes and behaviors towards drone food delivery services: An investigation of customer motivations and challenges
errJOURNAL OF HOSPITALITY MARKETING & MANAGEMENT
IF11
err2023-06-22
err13
PREAI
errShahzad, Khuram; Zhang, Qingyu; Ashfaq, Muhammad
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errSave
Influence by osmosis: Social media green communities and pro-environmental behavior
errCOMPUTERS IN HUMAN BEHAVIOR
IF8.9
err2023-06-01
err16
PREAI
errShen, Jie; Liang, Hanyuan; Zafar, Abaid Ullah; Shahzad, Mohsin; Akram, Umair; Ashfaq, Muhammad
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errSave
Forecasting impulsive consumers driven by macro-influencers posts: Intervention of followers' flow state and perceived informativeness
errTECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
IF13.3
err2023-05-01
err14
PREAI
errZafar, Abaid Ullah; Shahzad, Mohsin; Ashfaq, Muhammad; Shahzad, Khuram
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errSave
Depressive mood and compulsive social media usage: the mediating roles of contingent self-esteem and social interaction fears
errinformation technology
IF5.6
err2023-03-22
err7
PREAI
errAli, Fayaz; Tauni, Muhammd Zubair; Ashfaq, Muhammad; Zhang, Qingyu; Ahsan, Tanveer
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errSave
Green intellectual capital and green business strategy: The role of green absorptive capacity
errBUSINESS STRATEGY AND THE ENVIRONMENT
IF13.3
err2023-03-09
err19
errOAAI
errBegum, Saira; Ashfaq, Muhammad; Asiaei, Kaveh; Shahzad, Khuram
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errSave
Banking 4.0: Artificial Intelligence (AI) in Banking Industry & Consumer's Perspective
errSUSTAINABILITY
IF3.3
err2023-02-16
err22
errOAAI
errNoreen, Umara; Shafique, Attayah; Ahmed, Zaheer; Ashfaq, Muhammad
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errSave
Social media celebrities and new world order. What drives purchasing behavior among social media followers?
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2022-09-01
err41
PREAI
errWahab, Hamza Kaka Abdul; Tao, Meng; Tandon, Anushree; Ashfaq, Muhammad; Dhir, Amandeep
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errSave
Doing good for society! How purchasing green technology stimulates consumers toward green behavior: A structural equation modeling-artificial neural network approach
errBUSINESS STRATEGY AND THE ENVIRONMENT
IF13.3
err2022-07-06
err34
errOAAI
errAshfaq, Muhammad; Tandon, Anushree; Zhang, Qingyu; Jabeen, Fauzia; Dhir, Amandeep
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errSave

Research Directions

No research directions
Co-authors
Cooperation Journals
A
Amandeep Dhir
H-index: 100 · Papers: 444
张
张庆瑜 (Qingyu Zhang)
H-index: 65 · Papers: 578
S
Sandra María Correia Loureiro
H-index: 55 · Papers: 525
U
Usama Awan
H-index: 53 · Papers: 114
L
Lưu Trọng Tuấn
H-index: 48 · Papers: 259
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