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J
Jorge Pelegrín Borondo
Universidad de La Rioja
20
H-index
132
Paper Count
1.6K
Citation Count
0
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Published Papers
23
Publication Date
Publication Date
Impact Factor
Citations
Humans vs. AI in social science research: Rivals or allies in understanding consumers?
Journal of Retailing and Consumer Services
IF
13.1
2026-03-20
0
OA
AI
Jorge Pelegrín-Borondo; Cristina Olarte-Pascual; Alba García-Milon; Francisco Javier Martinez-de-Pison
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Drivers and necessary conditions of human robot collaboration acceptance in the Industry 5.0 setting
LABOUR AND INDUSTRY
IF
0
2026-01-01
0
PRE
AI
de Andres-Sanchez, Jorge; Montero-Vilela, Juan; Arias-Oliva, Mario; Pelegrin-Borondo, Jorge
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Patients’ Acceptance of Surgical Robots: Findings with Machine Learning and Necessary Condition Analysis
International Journal of Human–Computer Interaction
IF
4.9
2025-11-03
0
PRE
AI
Jorge de Andrés-Sánchez; Ala Ali Almahameed; Mario Arias-Oliva; Jorge Pelegrín-Borondo
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Assessing the key variables of mobile-assisted showroomers' behavior to enhance their shopping experience
global marketing
IF
5.5
2024-11-25
1
PRE
AI
Alesanco-Llorente, Maria; Reinares-Lara, Eva; Pelegrin-Borondo, Jorge; Olarte-Pascual, Cristina
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Consumer acceptance of robotic surgeons in health services
HUMANITIES & SOCIAL SCIENCES COMMUNICATIONS
IF
3.6
2024-07-11
0
OA
AI
Souto-Romero, Mar; Pelegrin-Borondo, Jorge; Arias-Oliva, Mario; Almahameed, Ala Ali
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Mobile-assisted showrooming behavior and the (r)evolution of retail: The moderating effect of gender on the adoption of mobile augmented reality
TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
IF
13.3
2023-06-01
18
OA
AI
Alesanco-Llorente, Maria; Reinares-Lara, Eva; Pelegrin-Borondo, Jorge; Olarte-Pascual, Cristina
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The mobile-assisted showroomer's dilemma: where to buy? Actions to prevent sales leakage
HUMANITIES & SOCIAL SCIENCES COMMUNICATIONS
IF
3.6
2023-02-24
1
OA
AI
Alesanco-Llorente, Maria; Reinares-Lara, Eva; Pelegrin-Borondo, Jorge; Olarte-Pascual, Cristina
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The role of cultural identity in acceptance of wine innovations in wine regions
BRITISH FOOD JOURNAL
IF
4.2
2022-05-10
6
PRE
AI
Reinares-Lara, Eva; Pelegrin-Borondo, Jorge; Olarte-Pascual, Cristina; Oruezabala, Gwenaelle
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Proposal for modeling social robot acceptance by retail customers: CAN model plus technophobia
JOURNAL OF RETAILING AND CONSUMER SERVICES
IF
13.1
2022-01-01
35
OA
AI
Subero-Navarro, Aurea; Pelegrin-Borondo, Jorge; Reinares-Lara, Eva; Olarte-Pascual, Cristina
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The influence of ethical judgements on acceptance and non-acceptance of wearables and insideables: Fuzzy set qualitative comparative analysis
TECHNOLOGY IN SOCIETY
IF
12.5
2021-11-01
14
OA
AI
de Andres-Sanchez, Jorge; Arias-Oliva, Mario; Pelegrin-Borondo, Jorge; Mohammad Almahameed, Ala' Ali
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Covid-19 vaccines: A model of acceptance behavior in the healthcare sector
EUROPEAN RESEARCH ON MANAGEMENT AND BUSINESS ECONOMICS
IF
6.4
2021-09-01
13
OA
AI
Pelegrin-Borondo, Jorge; Arias-Oliva, Mario; Almahameed, Ala Ali; Prado Roman, Miguel
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The smartphone: The tourist's on-site shopping friend. An extended cognitive, affective, normative model
TELEMATICS AND INFORMATICS
IF
8.3
2021-08-01
7
OA
AI
Garcia-Milon, Alba; Pelegrin-Borondo, Jorge; Juaneda-Ayensa, Emma; Olarte-Pascual, Cristina
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Tourist purchases in a destination: what leads them to seek information from digital sources?
european research on management and business economics
IF
3.7
2021-05-14
8
OA
AI
Garcia-Milon, Alba; Olarte-Pascual, Cristina; Juaneda-Ayensa, Emma; Pelegrin-Borondo, Jorge
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Applying the UTAUT2 Model to a Non-Technological Service: The Case of Spa Tourism
SUSTAINABILITY
IF
3.3
2021-01-15
13
OA
AI
Araujo Vila, Noelia; Fraiz Brea, Jose Antonio; Pelegrin Borondo, Jorge
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Towards the smart tourism destination: Key factors in information source use on the tourist shopping journey
tourism management
IF
6.9
2020-10-01
45
OA
AI
Garcia-Milon, Alba; Juaneda-Ayensa, Emma; Olarte-Pascual, Cristina; Pelegrin-Borondo, Jorge
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Emerging cyborg products: An ethical market approach for market segmentation
JOURNAL OF RETAILING AND CONSUMER SERVICES
IF
13.1
2020-07-01
12
PRE
AI
Arias-Oliva, Mario; Pelegrin-Borondo, Jorge; Maria Lara-Palma, Ana; Juaneda-Ayensa, Emma
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Cross-cultural study about cyborg market acceptance: Japan versus Spain
EUROPEAN RESEARCH ON MANAGEMENT AND BUSINESS ECONOMICS
IF
6.4
2019-09-01
22
OA
AI
Murata, Kiyoshi; Arias-Oliva, Mario; Pelegrin-Borondo, Jorge
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Consumers' behaviour in fast-food restaurants: a food value perspective from Spain
BRITISH FOOD JOURNAL
IF
4.2
2019-02-04
20
OA
AI
Izquierdo-Yusta, Alicia; Gomez-Canto, Carmen M.; Pelegrin-Borondo, Jorge; Pilar Martinez-Ruiz, Maria
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Does the product test really make a difference? Evidence from the launch of a new wine
FOOD QUALITY AND PREFERENCE
IF
4.9
2019-01-01
11
PRE
AI
Garcia-Milon, Alba; Pilar Martinez-Ruiz, Maria; Olarte-Pascual, Cristina; Pelegrin-Borondo, Jorge
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Do you want to be a cyborg? The moderating effect of ethics on neural implant acceptance
COMPUTERS IN HUMAN BEHAVIOR
IF
8.9
2018-08-01
37
OA
AI
Reinares-Lara, Eva; Olarte-Pascual, Cristina; Pelegrin-Borondo, Jorge
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Research Directions
No research directions
Co-authors
Cooperation Journals
K
Kiyoshi Murata
H-index: 47 · Papers: 512
G
Giovanni Pino
H-index: 26 · Papers: 102
M
María Pilar Martínez‐Ruiz
H-index: 24 · Papers: 203
C
Cristina Olarte Pascual
H-index: 23 · Papers: 130
F
Francisco Javier Martínez-de-Pisón
H-index: 23 · Papers: 148
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