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Cristina Olarte Pascual

universidad de la rioja

23H-index
130Paper Count
1.6KCitation Count
Published Papers 21
Publication Date
Humans vs. AI in social science research: Rivals or allies in understanding consumers?
err2026-03-20
err0
errOAAI
errJorge Pelegrín-Borondo; Cristina Olarte-Pascual; Alba García-Milon; Francisco Javier Martinez-de-Pison
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Assessing the key variables of mobile-assisted showroomers' behavior to enhance their shopping experience
err2024-11-25
err1
PREAI
errAlesanco-Llorente, Maria; Reinares-Lara, Eva; Pelegrin-Borondo, Jorge; Olarte-Pascual, Cristina
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The mobile-assisted showroomer's dilemma: where to buy? Actions to prevent sales leakage
err2023-02-24
err1
errOAAI
errAlesanco-Llorente, Maria; Reinares-Lara, Eva; Pelegrin-Borondo, Jorge; Olarte-Pascual, Cristina
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The role of cultural identity in acceptance of wine innovations in wine regions
err2022-05-10
err6
PREAI
errReinares-Lara, Eva; Pelegrin-Borondo, Jorge; Olarte-Pascual, Cristina; Oruezabala, Gwenaelle
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Proposal for modeling social robot acceptance by retail customers: CAN model plus technophobia
err2022-01-01
err35
errOAAI
errSubero-Navarro, Aurea; Pelegrin-Borondo, Jorge; Reinares-Lara, Eva; Olarte-Pascual, Cristina
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Assessing the moderating effect of COVID-19 on intention to use smartphones on the tourist shopping journey
err2021-12-01
err42
errOAAI
errGarcia-Milon, Alba; Olarte-Pascual, Cristina; Juaneda-Ayensa, Emma
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The smartphone: The tourist's on-site shopping friend. An extended cognitive, affective, normative model
err2021-08-01
err7
errOAAI
errGarcia-Milon, Alba; Pelegrin-Borondo, Jorge; Juaneda-Ayensa, Emma; Olarte-Pascual, Cristina
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Tourist purchases in a destination: what leads them to seek information from digital sources?
err2021-05-14
err8
errOAAI
errGarcia-Milon, Alba; Olarte-Pascual, Cristina; Juaneda-Ayensa, Emma; Pelegrin-Borondo, Jorge
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Environmental objectives and non-technological innovation in Spanish manufacturing SMEs
err2021-05-01
err12
PREAI
errCornejo-Canamares, Maria; Medrano, Natalia; Olarte-Pascual, Cristina
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From wearable to insideable: Is ethical judgment key to the acceptance of human capacity-enhancing intelligent technologies?
err2021-01-01
err33
PREAI
errCristina, Olarte-Pascual; Jorge, Pelegrin-Borondo; Eva, Reinares-Lara; Mario, Arias-Oliva
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Towards the smart tourism destination: Key factors in information source use on the tourist shopping journey
err2020-10-01
err45
errOAAI
errGarcia-Milon, Alba; Juaneda-Ayensa, Emma; Olarte-Pascual, Cristina; Pelegrin-Borondo, Jorge
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The impact of marketing innovation on companies' environmental orientation
err2020-01-06
err31
PREAI
errMedrano, Natalia; Cornejo-Canamares, Maria; Olarte-Pascual, Cristina
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The right wine taster: Identifying individuals high in emergent nature to develop new market-oriented products
err2019-03-04
err5
PREAI
errJuaneda-Ayensa, Emma; Olarte-Pascual, Cristina; Reinares-Lara, Eva; Reinares-Lara, Pedro
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Does the product test really make a difference? Evidence from the launch of a new wine
err2019-01-01
err11
PREAI
errGarcia-Milon, Alba; Pilar Martinez-Ruiz, Maria; Olarte-Pascual, Cristina; Pelegrin-Borondo, Jorge
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Do you want to be a cyborg? The moderating effect of ethics on neural implant acceptance
err2018-08-01
err37
errOAAI
errReinares-Lara, Eva; Olarte-Pascual, Cristina; Pelegrin-Borondo, Jorge
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Assessing the acceptance of technological implants (the cyborg): Evidences and challenges
err2017-05-01
err63
PREAI
errPelegrin-Borondo, Jorge; Reinares-Lara, Eva; Olarte-Pascual, Cristina
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