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Russell Abratt

george mason university

47H-index
190Paper Count
7.0KCitation Count
Published Papers 37
Publication Date
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Conscientious corporate brands: the roles of organisational purpose, organisational culture, brand authenticity and corporate social responsibility (vol. 32, pg. 418, 2025)
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2025-11-01
err0
PREAI
errAbratt, Russell; Quaye, Emmanuel Silva; Kleyn, Nicola
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The impact of brand inauthenticity on consumer emotional and behavioral responses
errjournal of product and brand management
IF0
err2025-10-16
err0
PREAI
errJessica Hoppner; Russell Abratt; Ryan White
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errSave
Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2022-05-18
err24
PREAI
errQuaye, Emmanuel Silva; Taoana, Cleopatra; Abratt, Russell; Anabila, Peter
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errSave
Challenges of corporate brand building and management in a state owned enterprise
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2020-04-24
err2
PREAI
errCullinan, Justine Alexandra; Abratt, Russell; Mingione, Michela
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Building a corporate brand in the digital age: imperatives for transforming born-digital startups into successful corporate brands
errhospitality marketing management
IF3
err2020-04-21
err25
PREAI
errMingione, Michela; Abratt, Russell
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errSave
Social media influence on the B2B buying process
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2019-08-05
err51
errOAAI
errDiba, Hoda; Vella, Joseph M.; Abratt, Russell
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errSave
Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2018-05-28
err35
PREAI
errNilssen, Ragna; Bick, Geoff; Abratt, Russell
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errSave
Building a human brand: Brand anthropomorphism unravelled
errBUSINESS HORIZONS
IF7
err2018-05-01
err59
PREAI
errPortal, Sivan; Abratt, Russell; Bendixen, Michael
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Stakeholder engagement in corporate reporting: towards building a strong reputation
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2018-04-11
err14
PREAI
errBlackburn, Nivea; Hooper, Val; Abratt, Russell; Brown, Judy
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Managing across a corporate and product brand portfolio: evidence from a large South African service organization
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2018-02-12
err15
errOAAI
errSevel, Louise; Abratt, Russell; Kleyn, Nicola
errShare
errSave
Brands that do good: insight into social brand equity
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2017-09-11
err42
PREAI
errNaidoo, Claire; Abratt, Russell
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errSave
The behavioral consequences of internal brand management among frontline employees
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2017-05-15
err54
errOAAI
errDu Preez, Rose; Bendixen, Michael; Abratt, Russell
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Corporate identity, strategy and change
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2017-01-25
err20
PREAI
errAbratt, Russell; Mingione, Michela
errShare
errSave
Reducing reputational risk Evaluating stakeholder salience and prioritising stakeholder claims
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2016-09-05
err8
PREAI
errBenn, Shaun; Abratt, Russell; Kleyn, Nicola
errShare
errSave
17th International Corporate Identity Group (ICIG) symposium
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2016-01-19
err1
errOAAI
errBalmer, John M. T.; Abratt, Russell; Kleyn, Nicola
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errSave
The perceptions of supplier-buyer relations and its affect on the corporate brand
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2016-01-19
err10
PREAI
errFlax, Jeremy; Bick, Geoff; Abratt, Russell
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errSave
Corporate brands and corporate marketing: Emerging trends in the big five eco-system
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2016-01-19
err7
errOAAI
errBalmer, John M. T.; Abratt, Russell; Kleyn, Nicola
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errSave
Corporate identity, corporate branding and corporate reputations Reconciliation and integration
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2012-07-20
err288
errOAAI
errAbratt, Russell; Kleyn, Nicola
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errSave
Building a Strong Corporate Ethical Identity: KEY FINDINGS FROM SUPPLIERS
errCALIFORNIA MANAGEMENT REVIEW
IF7.3
err2012-04-01
err22
errOAAI
errKleyn, Nicola; Abratt, Russell; Chipp, Kerry; Goldman, Michael
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errSave
Storytelling in reputation management: the case of Nashua Mobile South Africa
errMANAGEMENT DECISION
IF5.1
err2011-03-29
err14
PREAI
errMittins, Merlyn; Abratt, Russell; Christie, Peter
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errSave

Research Directions

No research directions
Co-authors
Cooperation Journals
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Peter Christie
H-index: 103 · Papers: 622
L
Leyland Pitt
H-index: 66 · Papers: 513
J
John M.T. Balmer
H-index: 54 · Papers: 166
M
Magnus Hultman
H-index: 31 · Papers: 95
R
Robert A. Opoku
H-index: 24 · Papers: 67
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