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Nathalie Dens

University of Antwerp

32H-index
150Paper Count
3.5KCitation Count
Published Papers 47
Publication Date
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Default nudges in snacking: the role of effort reduction and cognitive capacity
errInternational Journal of Advertising
IF5.9
err2025-08-28
err0
PREAI
errCharlotte Franken; Barbara Briers; Freya De Keyzer; Maxime Ver Elst; Nathalie Dens
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errSave
Harder, Better, Faster, Stronger - contributions to advertising research from ICORIA 2023
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2024-12-07
err0
errOAAI
errDens, Nathalie; Hudders, Liselot; Rosengren, Sara
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The interplay of culture, religion and luxury consumption: a cross-national investigation
errJOURNAL OF ISLAMIC MARKETING
IF4.7
err2024-04-22
err3
PREAI
errAl-Issa, Nermain; Dens, Nathalie; Kwiatek, Piotr
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errSave
Is webcare good for business? A study of the effect of managerial response strategies to online reviews on hotel bookings
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2024-02-08
err0
errOAAI
errLopes, Ana Isabel; Malthouse, Edward C.; Dens, Nathalie; De Pelsmacker, Patrick
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errSave
Predicting luxury purchases: A new comprehensive framework and research roadmap
errCOGENT BUSINESS & MANAGEMENT
IF2.9
err2024-01-26
err4
errOAAI
errAl-Issa, Nermain; Dens, Nathalie; Moons, Ingrid; Ali, Omar
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Masstige buyers: Profile, perceived luxury values and purchase intentions
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2024-01-06
err6
PREAI
errAl-Issa, Nermain; Kwiatek, Piotr; Dens, Nathalie
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errSave
Managerial response strategies to eWOM: A framework and research agenda for webcare
errTOURISM MANAGEMENT
IF12.4
err2023-10-01
err18
errOAAI
errLopes, Ana Isabel; Dens, Nathalie; De Pelsmacker, Patrick; Malthouse, Edward C.
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errSave
Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2023-05-27
err13
errOAAI
errBuzeta, Cristian; De Keyzer, Freya; Dens, Nathalie; De Pelsmacker, Patrick
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errSave
Unique horizontal ellipsis like everyone else: effects and mechanisms of personalization appeals in recruitment advertising
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2023-04-19
err1
PREAI
errPfiffelmann, Jean; Pfeuffer, Alexander; Dens, Nathalie; Soulez, Sebastien
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The rise, growth, and future of branded content in the digital media landscape
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2022-12-19
err10
PREAI
errDens, Nathalie; Poels, Karolien
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Reader and author attitudes towards brand placement in fiction
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2022-09-07
err0
PREAI
errAvramova, Yana R.; De Pelsmacker, Patrick; Dens, Nathalie
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Let?s get personal: Which elements elicit perceived personalization in social media advertising?
errELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
IF6.3
err2022-09-01
err13
errOAAI
errDe Keyzer, Freya; Dens, Nathalie; De Pelsmacker, Patrick
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errSave
A Meta-analytic Investigation of the Role of Valence in Online Reviews
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-02-15
err227
PREAI
errPumawirawan, Nathalia; Eisend, Martin; De Pelsmacker, Patrick; Dens, Nathalie
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errSave
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs)
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err116
errOAAI
errBuzeta, Cristian; De Pelsmacker, Patrick; Dens, Nathalie
errShare
errSave
The processing of native advertising compared to banner advertising: an eye-tracking experiment
errelectronic commerce research and applications
IF4.7
err2021-11-27
err12
PREAI
errDe Keyzer, Freya; Dens, Nathalie; De Pelsmacker, Patrick
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errSave
The Effects of Brand Placement Disclosures in Fiction
errJOURNAL OF ADVERTISING
IF7
err2021-11-11
err3
errOAAI
errAvramova, Yana R.; Dens, Nathalie; De Pelsmacker, Patrick
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errSave
How do religiosity and acculturation to the global consumer culture drive the perceived value of luxury? A study in Kuwait
errJOURNAL OF ISLAMIC MARKETING
IF4.7
err2021-10-24
err13
PREAI
errAl-Issa, Nermain; Dens, Nathalie
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errSave
Brand placement across media: The interaction of placement modality and frequency in film versus text
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-05-01
err8
errOAAI
errAvramova, Yana R.; Dens, Nathalie; De Pelsmacker, Patrick
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errSave
How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention
errJOURNAL OF ADVERTISING
IF7
err2021-03-30
err66
errOAAI
errDe Keyzer, Freya; Dens, Nathalie; De Pelsmacker, Patrick
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errSave
Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis
errONLINE INFORMATION REVIEW
IF3.5
err2020-11-23
err21
errOAAI
errLopes, Ana Isabel; Dens, Nathalie; De Pelsmacker, Patrick; De Keyzer, Freya
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errSave

Research Directions

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Co-authors
Cooperation Journals
W
Wim Janssens
H-index: 67 · Papers: 711
P
Patrick De Pelsmacker
H-index: 55 · Papers: 512
E
Edward C. Malthouse
H-index: 50 · Papers: 224
M
Martin Eisend
H-index: 50 · Papers: 260
K
Karolien Poels
H-index: 45 · Papers: 278
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