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M

Martin Eisend

university of vienna

50H-index
260Paper Count
8.8KCitation Count
Published Papers 84
Publication Date
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A meta-analysis of green marketing communication effectiveness
errJournal of the Academy of Marketing Science
IF10.1
err2026-08-10
err0
errOAAI
errMojtaba Moji Barari; Alicia Kulczynski; Martin Eisend
errShare
errSave
Virtual influencer marketing: A meta-analytic review
errJournal of the Academy of Marketing Science
IF10.1
err2026-07-28
err0
errOAAI
errMojtaba Moji Barari; Martin Eisend; Alicia Kulczynski
errShare
errSave
Diversity and inclusion in advertising: a non-Western perspective
errInternational Journal of Advertising
IF5.9
err2026-04-03
err0
PREAI
errEisend, Martin; Rosengren, Sara; Mueller-Bryson, Sophia; Buzeta, Cristian
errShare
errSave
Ethnic Diversity in Advertising: A Meta-Analysis
errJournal of Marketing
IF10.4
err2025-12-05
err0
PREAI
errMartin Eisend; Anna Rößner; Erik Hermann
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errSave
Explaining variations in the use of humor in advertising across countries: a meta-analysis
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2025-11-01
err0
PREAI
errKarpinska-Krakowiak, Malgorzata (Mags); Eisend, Martin; Modlinski, Artur; Riley, Joseph
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errSave
Diversity in Interactive Advertising
errJournal of Interactive Advertising
IF0
err2025-10-02
err1
PREAI
errEisend, Martin
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errSave
A Meta-Analysis of Product Visual Aesthetics
errJournal of Marketing
IF10.4
err2025-06-25
err0
PREAI
errChenming Peng; Martin Eisend; Zengxiang Chen
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errSave
A meta-analysis of the effectiveness of social media influencers: Mechanisms and moderation
errJournal of the Academy of Marketing Science
IF10.1
err2025-05-21
err0
errOAAI
errMojtaba Moji Barari; Martin Eisend; Shailendra Pratap Jain
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errSave
Advancing Antecedents of Brand Personality: A Meta-Analytical Review and Moderator Analysis
errPsychology & Marketing
IF9.1
err2025-04-09
err0
errOAAI
errWenxin Wang; Martin Heinberg; Martin Eisend
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errSave
A meta-analysis of corporate social responsibility effects: The role of stakeholder type and country factors
errInternational Journal of Research in Marketing
IF7.5
err2024-11-06
err0
PREAI
errChenming Peng; Martin Eisend; Diandian Xiang; Zengxiang Chen; Hong Zhao
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errSave
Computational Content Analysis in Advertising Research
errJOURNAL OF ADVERTISING
IF7
err2024-10-15
err1
errOAAI
errBarari, Mojtaba; Eisend, Martin
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errSave
How Much Have We Learned about Consumer Research? A Meta-Meta-Analysis
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2024-05-15
err3
errOAAI
errEisend, Martin; Pol, Gratiana; Niewiadomska, Dominika; Riley, Joseph; Wedgeworth, Rick
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errSave
A little context, please! Understanding consumer responses to online advertising
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2024-03-25
err0
errOAAI
errEisend, Martin; Hudders, Liselot; Rosengren, Sara
errShare
errSave
Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures
errJOURNAL OF ADVERTISING
IF7
err2024-02-07
err3
errOAAI
errKarpinska-Krakowiak, Malgorzata (Mags); Eisend, Martin
errShare
errSave
Ethnic Minorities in Advertising
errJOURNAL OF ADVERTISING
IF7
err2023-09-27
err6
errOAAI
errRoessner, Anna; Eisend, Martin
errShare
errSave
The Role of Customer Relationship Vulnerability in Service Recovery
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2023-08-18
err2
errOAAI
errCenophat, Sadrac; Eisend, Martin; Bayon, Tomas; Haas, Alexander
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errSave
When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects
errJOURNAL OF ADVERTISING
IF7
err2023-04-04
err5
errOAAI
errvan Berlo, Zeph M. C.; Meijers, Marijn H. C.; Eelen, Jiska; Voorveld, Hilde A. M.; Eisend, Martin
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errSave
Editorial: Advertising in Contemporary Society
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2022-10-25
err0
PREAI
errRosengren, Sara; Eisend, Martin
errShare
errSave
Caffeine's Effects on Consumer Spending
errJOURNAL OF MARKETING
IF10.4
err2022-09-26
err16
PREAI
errBiswas, Dipayan; Hartmann, Patrick; Eisend, Martin; Szocs, Courtney; Jochims, Bruna; Apaolaza, Vanessa; Hermann, Erik; Lopez, Cristina M.; Borges, Adilson
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errSave
Diversity and inclusion in advertising research
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2022-09-22
err42
errOAAI
errEisend, Martin; Muldrow, Adrienne F.; Rosengren, Sara
errShare
errSave

Research Directions

No research directions
Co-authors
Cooperation Journals
D
Dhruv Grewal
H-index: 100 · Papers: 358
R
Roger J. Calantone
H-index: 85 · Papers: 357
J
Joseph L. Riley
H-index: 61 · Papers: 409
K
Ko de Ruyter
H-index: 60 · Papers: 237
P
Patrick De Pelsmacker
H-index: 55 · Papers: 512
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