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Naresh K. Malhotra

university system of georgia

65H-index
335Paper Count
3.3WCitation Count
Published Papers 27
Publication Date
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Consumption coping to deal with pandemic stress: impact on subjective well-being and shifts in consumer behavior
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2023-05-01
err8
PREAI
errJain, Avinash; Dash, Satyabhusan; Malhotra, Naresh K.
errShare
errSave
Ad typicality judgments in the processing of creative television ads
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2022-10-12
err1
PREAI
errPeterson, Mark; Malhotra, Naresh K.
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errSave
Observational learning: Influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2021-12-27
err3
PREAI
errPatil, Ashutosh; Malhotra, Naresh K.; Maity, Moutusy
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Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2019-02-01
err128
PREAI
errDas, Gopal; Agarwal, James; Malhotra, Naresh K.; Varshneya, Geetika
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errSave
A Comparative Study on Parameter Recovery of Three Approaches to Structural Equation Modeling
errJOURNAL OF MARKETING RESEARCH
IF5
err2018-10-02
err170
errOAAI
errHwang, Heungsun; Malhotra, Naresh K.; Kim, Youngchan; Tomiuk, Marc A.; Hong, Sungjin
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errSave
Impact of social media strategies on stock price: the case of Twitter
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2018-04-12
err37
PREAI
errChahine, Salim; Malhotra, Naresh K.
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errSave
The impact of marketing activities on service brand equity: The mediating role of evoked experience
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2018-01-31
err36
PREAI
errKumar, Ravi Shekhar; Dash, Satyabhusan; Malhotra, Naresh K.
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Marketing innovation: A consequence of competitiveness
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2016-12-01
err147
errOAAI
errGupta, Suraksha; Malhotra, Naresh K.; Czinkota, Michael; Foroudi, Pantea
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The local brand representative in reseller networks
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2016-12-01
err9
errOAAI
errGupta, Suraksha; Malhotra, Naresh K.; Czinkota, Michael; Foroudi, Pantea
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errSave
Common Method Variance in Advertising Research: When to Be Concerned and How to Control for It
errJOURNAL OF ADVERTISING
IF7
err2016-11-16
err213
PREAI
errMalhotra, Naresh K.; Schaller, Tracey King; Patil, Ashutosh
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Long-Term Oriented Marketing Relationships and Ethical Conduct in Outsourcing Sector
errPSYCHOLOGY & MARKETING
IF9.1
err2016-04-18
err18
PREAI
errNdubisi, Nelson Oly; Malhotra, Naresh K.; Capel, Celine Marie; Agarwal, James; Satkunasingam, Elsa; Ndubisi, Gibson C.; Patil, Ashutosh
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Measuring consumer design perceptions for digital devices: A multi-dimensional scale
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2015-09-11
err14
PREAI
errMishra, Abhishek; Dash, Satyabhushan; Malhotra, Naresh; Cyr, Dianne
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errSave
A two-dimensional model of trust-value-loyalty in service relationships
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2015-09-01
err80
PREAI
errChai, Joe Choon Yean; Malhotra, Naresh K.; Alpert, Frank
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Affective and Cognitive Components of Attitudes in High-Stakes Decisions: An Application of the Theory of Planned Behavior to Hormone Replacement Therapy Use
errPSYCHOLOGY & MARKETING
IF9.1
err2015-05-07
err21
errOAAI
errSchaller, Tracey King; Malhotra, Naresh K.
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errSave
Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings
errJOURNAL OF RETAILING
IF10.2
err2014-12-01
err65
PREAI
errWirtz, Jochen; Xiao, Ping; Chiang, Jeongwen; Malhotra, Naresh
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errSave
Alternative Techniques for Assessing Common Method Variance: An Analysis of the Theory of Planned Behavior Research
errORGANIZATIONAL RESEARCH METHODS
IF7.6
err2014-11-23
err87
PREAI
errSchaller, Tracey King; Patil, Ashutosh; Malhotra, Naresh K.
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errSave
The Antecedents and Moderators of Offline Information Search: A Meta-Analysis
errJOURNAL OF RETAILING
IF10.2
err2014-06-01
err53
PREAI
errMaity, Moutusy; Dass, Mayukh; Malhotra, Naresh K.
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errSave
Determinants of credit card debt: Differentiating between revolving credit debt and petty installment loan in China
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2014-04-04
err15
PREAI
errWang, Lili; Malhotra, Naresh K.; Lu, Wei
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errSave
Positive and Negative Affectivity as Mediators of Volunteerism and Service-Oriented Citizenship Behavior and Customer Loyalty
errPSYCHOLOGY & MARKETING
IF9.1
err2012-11-12
err46
PREAI
errJain, Ajay K.; Malhotra, Naresh K.; Guan, Chong
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Two competing perspectives on automatic use: A theoretical and empirical comparison
errINFORMATION SYSTEMS RESEARCH
IF5.1
err2005-12-01
err318
PREAI
errKim, SS; Malhotra, NK; Narasimhan, S
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Research Directions

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Co-authors
Cooperation Journals
J
Jochen Wirtz
H-index: 70 · Papers: 361
M
Mark Peterson
H-index: 54 · Papers: 259
M
Michael Peterson
H-index: 49 · Papers: 436
P
Pantea Foroudi
H-index: 47 · Papers: 315
A
Arun K. Jain
H-index: 43 · Papers: 469
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