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Thorsten Hennig‐Thurau

University of Münster

53H-index
212Paper Count
2.3WCitation Count
Published Papers 40
Publication Date
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Spatial word of mouth: How user reviews in the metaverse shape the success of virtual reality apps
errJournal of Retailing
IF10.2
err2025-04-21
err0
errOAAI
errRaoul V. Kübler; Thorsten Hennig-Thurau
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The contagious nature of pre-release consumer buzz: How observing other consumers' anticipation for a new product influences adoption
errJournal of Product Innovation Management
IF8
err2025-04-10
err0
errOAAI
errTimo Mandler; Ann-Kristin Kupfer; Thorsten Hennig-Thurau; Ricarda Schauerte; Gerrit P. Cziehso
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Explaining physical retail store closures in digital times
errJOURNAL OF RETAILING
IF10.2
err2024-12-01
err1
errOAAI
errKupfer, Ann-Kristin; Marchand, Andre; Hennig-Thurau, Thorsten
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There is business like show business! What marketing scholars and managers can learn from 40 years of entertainment science research
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2024-11-16
err0
errOAAI
errBehrens, Ronny; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten
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Digital capital: Importance for social status in contemporary society and antecedents of its accumulation
errCOMPUTERS IN HUMAN BEHAVIOR
IF8.9
err2024-10-01
err0
errOAAI
errRodriguez-Camacho, Javier A.; Linder, Marc; Juette, David; Hennig-Thurau, Thorsten
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Adoption of Virtual Reality Headsets: The Role of Metaverse Trials for Consumers' Usage and Purchase Intentions
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2024-08-22
err0
PREAI
errHennig-Thurau, Thorsten; Herting, Alina M.; Juette, David
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Making new enemies: How suppliers' digital disintermediation strategy shifts consumers' use of incumbent offerings
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-08-21
err3
errOAAI
errSchauerte, Nico; Schauerte, Ricarda; Becker, Maren; Hennig-Thurau, Thorsten
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Social interactions in the metaverse: Framework, initial evidence, and research roadmap
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-12-07
err131
errOAAI
errHennig-Thurau, Thorsten; Aliman, Dorothea N.; Herting, Alina M.; Cziehso, Gerrit P.; Linder, Marc; Kubler, Raoul, V
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Social media resources and capabilities as strategic determinants of social media performance
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2021-09-01
err35
errOAAI
errMarchand, Andre; Hennig-Thurau, Thorsten; Flemming, Jan
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Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2018-12-01
err92
PREAI
errHansen, Nele; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten
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The Role of the Partner Brand's Social Media Power in Brand Alliances
errJOURNAL OF MARKETING
IF10.4
err2018-05-01
err88
PREAI
errKupfer, Ann-Kristin; vor der Holte, Nora Paehler; Kubler, Raoul V.; Hennig-Thurau, Thorsten
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Pre-release consumer buzz
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2018-01-15
err40
PREAI
errHouston, Mark B.; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten; Spann, Martin
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Empirical generalizations on the impact of stars on the economic success of movies
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2017-06-01
err53
PREAI
errHofmann, Julian; Clement, Michel; Voelckner, Franziska; Hennig-Thurau, Thorsten
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Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2017-06-01
err95
errOAAI
errMarchand, Andre; Hennig-Thurau, Thorsten; Wiertz, Caroline
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How Gifts Influence Relationships With Service Customers and Financial Outcomes for Firms
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2016-12-14
err9
errOAAI
errMarchand, Andre; Paul, Michael; Hennig-Thurau, Thorsten; Puchner, Georg
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Leveraging Frontline Employees' Small Data and Firm-Level Big Data in Frontline Management: An Absorptive Capacity Perspective
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2016-11-18
err67
errOAAI
errLam, Son K.; Sleep, Stefan; Hennig-Thurau, Thorsten; Sridhar, Shrihari; Saboo, Alok R.
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Of video games, music, movies, and celebrities
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2016-06-01
err5
errOAAI
errEliashberg, Jehoshua; Hennig-Thurau, Thorsten; Weinberg, Charles B.; Wierenga, Berend
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Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses
errJOURNAL OF MARKETING
IF10.4
err2015-11-01
err27
PREAI
errHeath, Timothy B.; Chatterjee, Subimal; Basuroy, Suman; Hennig-Thurau, Thorsten; Kocher, Bruno
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When James Bond shows off his Omega: does product placement affect its media host?
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2015-09-14
err32
PREAI
errMarchand, Andre; Hennig-Thurau, Thorsten; Best, Sabine
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Electronic word-of-mouth: Motives for and consequences of reading customer articulations on the Internet
errINTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
IF3.8
err2014-12-08
err606
PREAI
errHennig-Thurau, T; Walsh, G
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Research Directions

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Co-authors
Cooperation Journals
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Christian M. Ringle
H-index: 107 · Papers: 373
E
Edward C. Malthouse
H-index: 50 · Papers: 224
T
Thomas Rudolph
H-index: 49 · Papers: 595
J
Jehoshua Eliashberg
H-index: 45 · Papers: 107
B
Bernd Skiera
H-index: 45 · Papers: 300
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