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Katy Mason

University of Salford

25H-index
130Paper Count
2.0KCitation Count
Published Papers 25
Publication Date
Market-scanning and market-shaping: why are firms blindsided by market-shaping acts?
err2020-06-15
err14
PREAI
errDiaz Ruiz, Carlos A.; Baker, Jonathan J.; Mason, Katy; Tierney, Kieran
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Markets and marketing at the bottom of the pyramid
err2017-05-15
err29
errOAAI
errMason, Katy; Chakrabarti, Ronika; Singh, Ramendra
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What are bottom of the pyramid markets and why do they matter?
err2013-05-28
err29
PREAI
errMason, Katy; Chakrabarti, Ronika; Singh, Ramendra
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Causal Social Mechanisms; from the what to the why
err2013-04-01
err25
PREAI
errMason, Katy; Easton, Geoff; Lenney, Peter
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Flexible business models
err2012-09-14
err36
PREAI
errMason, Katy; Mouzas, Stefanos
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Market futures/future markets: Research directions in the study of markets
err2012-05-17
err52
errOAAI
errKjellberg, Hans; Storbacka, Kaj; Akaka, Melissa; Chandler, Jennifer; Finch, John; Lindeman, Sara; Loebler, Helge; Mason, Katy; McColl-Kennedy, Janet; Nenonen, Suvi
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The sites and practices of business models
err2011-08-01
err195
PREAI
errMason, Katy; Spring, Martin
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