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K

Kaj Storbacka

department of marketing

35H-index
113Paper Count
1.1WCitation Count
Published Papers 37
Publication Date
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Actor engagement management in multi-actor settings
errJournal of the Academy of Marketing Science
IF10.1
err2026-08-04
err0
errOAAI
errElina Jaakkola; Suvi Nenonen; Matthew Alexander; Kaj Storbacka
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Identifying effective market-shaping strategies: A fuzzy-set qualitative comparative analysis approach
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2024-11-01
err0
errOAAI
errNenonen, Suvi; Storbacka, Kaj; Sklyar, Alexey; Kjellberg, Hans
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A configurational approach to understanding relationship characteristics in differing levels of servitization
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2024-02-01
err0
errOAAI
errKramer, Victoria; Krafft, Manfred; Storbacka, Kaj
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Taking stock of shaping strategies: From firms driving markets for business performance to diverse actors shaping systems for sustainability
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2022-11-01
err9
PREAI
errStorbacka, Kaj; Nenonen, Suvi; Peters, Linda D.; Brodie, Roderick J.
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Market shaping and systemic innovation
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2020-12-16
err3
errOAAI
errBrodie, Roderick; Nenonen, Suvi; Storbacka, Kaj
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Solution business fitness: measuring and managing across business logics
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2020-12-01
err3
errOAAI
errKleinaltenkamp, Michael; Nenonen, Suvi; Raithel, Sascha; Storbacka, Kaj
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Adoption of digital sales force automation tools in supply chain: Customers' acceptance of sales configurators
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-11-01
err31
errOAAI
errMahlamaki, Tommi; Storbacka, Kaj; Pylkkonen, Samuli; Ojala, Mika
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Networks, ecosystems, fields, market systems? Making sense of the business environment
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-10-01
err107
PREAI
errMoller, Kristian; Nenonen, Suvi; Storbacka, Kaj
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Don't adapt, shape! Use the crisis to shape your minimum viable system - And the wider market
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-07-01
err66
errOAAI
errNenonen, Suvi; Storbacka, Kaj
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errSave
Value propositions as market-shaping devices: A qualitative comparative analysis
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-05-01
err56
errOAAI
errNenonen, Suvi; Storbacka, Kaj; Sklyar, Alexey; Frow, Pennie; Payne, Adrian
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errSave
Is your industrial marketing work working? Developing a composite index of market change
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2019-07-01
err37
PREAI
errNenonen, Suvi; Storbacka, Kaj; Frethey-Bentham, Catherine
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errSave
Actor engagement, value creation and market innovation
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2019-07-01
err81
PREAI
errStorbacka, Kaj
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errSave
Capabilities for market-shaping: triggering and facilitating increased value creation
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2019-04-02
err160
PREAI
errNenonen, Suvi; Storbacka, Kaj; Windahl, Charlotta
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errSave
Markets changing, changing markets: Institutional work as market shaping
errmarketing theory and practice
IF2.8
err2018-11-05
err90
PREAI
errBaker, Jonathan J.; Storbacka, Kaj; Brodie, Roderick J.
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errSave
Shaping service ecosystems: exploring the dark side of agency
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2018-08-02
err73
PREAI
errMele, Cristina; Nenonen, Suvi; Pels, Jaqueline; Storbacka, Kaj; Nariswari, Angeline; Kaartemo, Valtteri
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Theorizing with managers: how to achieve both academic rigor and practical relevance?
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2017-07-11
err73
errOAAI
errNenonen, Suvi; Brodie, Roderick J.; Storbacka, Kaj; Peters, Linda D.
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errSave
Theorizing with managers to bridge the theory- praxis gap Foundations for a research tradition
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2017-07-11
err16
errOAAI
errBrodie, Roderick J.; Nenonen, Suvi; Peters, Linda D.; Storbacka, Kaj
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errSave
Actor engagement as a microfoundation for value co-creation
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2016-08-01
err509
PREAI
errStorbacka, Kaj; Brodie, Roderick J.; Boehmann, Tilo; Maglio, Paul P.; Nenonen, Suvi
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Forum for markets and marketing as a context for collaborative theorizing
errmarketing theory and practice
IF2.8
err2016-05-13
err0
PREAI
errStorbacka, Kaj; Nenonen, Suvi; Brodie, Roderick J.
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Driving shareholder value with customer asset management: Moving beyond customer lifetime value
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2016-01-01
err18
PREAI
errNenonen, Suvi; Storbacka, Kaj
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Research Directions

No research directions
Co-authors
Cooperation Journals
R
Roderick J. Brodie
H-index: 53 · Papers: 218
J
Janet R. McColl‐Kennedy
H-index: 49 · Papers: 226
A
Adrian Payne
H-index: 48 · Papers: 132
E
Elina Jaakkola
H-index: 37 · Papers: 97
M
Michael Kleinaltenkamp
H-index: 33 · Papers: 333
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