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William Rand

North Carolina State University

75H-index
328Paper Count
1.9WCitation Count
Published Papers 37
Publication Date
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Deep Agent: Studying the Dynamics of Information Spread and Evolution in Social Networks
errMODELLING, COMPUTATION AND OPTIMIZATION IN INFORMATION SYSTEMS AND MANAGEMENT SCIENCES, MCO
IF0
err2026-01-01
err1
PREAI
errGaribay, Ivan; Oghaz, Toktam A.; Yousefi, Niloofar; Mutlu, Ece Cigdem; Schiappa, Madeline; Scheinert, Steven; Anagnostopoulos, Georgios C.; Bouwens, Christina; Fiore, Stephen M.; Mantzaris, Alexander; Murphy, John T.; Rand, William; Salter, Anastasia; Stanfill, Mel; Sukthankar, Gita; Baral, Nisha; Fair, Gabriel; Gunaratne, Chathika; Hajiakhoond, Neda B.; Jasser, Jasser; Jayalath, Chathura; Newton, Olivia B.; Saadat, Samaneh; Senevirathna, Chathurani; Winter, Rachel; Zhang, Xi
errShare
errSave
Negative Influence Gradients Lead to Lowered Information Processing Capacity on Social Networks
errMODELLING, COMPUTATION AND OPTIMIZATION IN INFORMATION SYSTEMS AND MANAGEMENT SCIENCES, MCO
IF0
err2026-01-01
err0
PREAI
errBaral, Nisha; Gunaratne, Chathika; Jayalath, Chathura; Rand, William; Senevirathna, Chathurani; Garibay, Ivan
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errSave
Comparing community-based interventions versus population-wide response in information diffusion on social media platforms
errData & Policy
IF2.7
err2026-01-01
err0
errOAAI
errJayalath, Chathura; Champon, Xiaoxia; Rand, William; Jasser, Jasser; Garibay, Ozlem; Garibay, Ivan
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errSave
Classification of social media users via generalized multilevel functional data analysis
errArabian Journal of Mathematics
IF0.9
err2025-10-01
err0
errOAAI
errWeishampel, Anthony; Staicu, Ana-Maria; Rand, William
errShare
errSave
How Firms Can Steer Social Media Conversations
errJournal of Marketing Research
IF5
err2025-03-21
err0
PREAI
errMohammad “Mike” Saljoughian; Kelly Hewett; Harald J. van Heerde; William Rand
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errSave
Simplicity is not key: Understanding firm-generated social media images and consumer liking
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-09-01
err19
PREAI
errOvergoor, Gijs; Rand, William; van Dolen, Willemijn; Mazloom, Masoud
errShare
errSave
Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err150
errOAAI
errVerhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; Luo, Xueming; Abhishek, Vibhanshu; Andrews, Michelle; Bart, Yakov; Datta, Hannes; Fong, Nathan; Hoffman, Donna L.; Hu, Mandy Mantian; Novak, Tom; Rand, William; Zhang, Yuchi
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errSave
Apart we ride together: The motivations behind users of mixed-reality sports
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-09-01
err19
PREAI
errWestmattelmann, Daniel; Grotenhermen, Jan-Gerrit; Sprenger, Marius; Rand, William; Schewe, Gerhard
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errSave
Real-Time Brand Reputation Tracking Using Social Media
errJOURNAL OF MARKETING
IF10.4
err2021-04-29
err66
errOAAI
errRust, Roland T.; Rand, William; Huang, Ming-Hui; Stephen, Andrew T.; Brooks, Gillian; Chabuk, Timur
errShare
errSave
Agent-based modeling of new product market diffusion: an overview of strengths and criticisms
errANNALS OF OPERATIONS RESEARCH
IF4.5
err2021-02-10
err33
errOAAI
errRand, William; Stummer, Christian
errShare
errSave
Inferring mechanisms of response prioritization on social media under information overload
errSCIENTIFIC REPORTS
IF3.9
err2021-01-14
err11
errOAAI
errGunaratne, Chathika; Rand, William; Garibay, Ivan
errShare
errSave
Is the Grass Greener? On the Strategic Implications of Moving Along the Value Chain for IT Service Providers
errINFORMATION SYSTEMS RESEARCH
IF5.1
err2020-03-01
err9
PREAI
errGopal, Anandasivam; Karmegam, Sabari Rajan; Koka, Balaji R.; Rand, William M.
errShare
errSave
Letting the Computers Take Over: Using AI to Solve Marketing Problems
errCALIFORNIA MANAGEMENT REVIEW
IF7.3
err2019-07-09
err81
PREAI
errOvergoor, Gijs; Chica, Manuel; Rand, William; Weishampel, Anthony
errShare
errSave
Characterising climate change discourse on social media during extreme weather events
errGLOBAL ENVIRONMENTAL CHANGE-HUMAN AND POLICY DIMENSIONS
IF9.1
err2019-01-01
err70
errOAAI
errRoxburgh, Nicholas; Guan, Dabo; Shin, Kong Joo; Rand, William; Managi, Shunsuke; Lovelace, Robin; Meng, Jing
errShare
errSave
Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors
errJOURNAL OF MARKETING RESEARCH
IF5
err2018-10-16
err34
PREAI
errTrusov, Michael; Rand, William; Joshi, Yogesh V.
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errSave
Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application
errJOURNAL OF MARKETING RESEARCH
IF5
err2017-10-01
err66
PREAI
errChica, Manuel; Rand, William
errShare
errSave
Evaluating information diffusion speed and its determinants in social media networks during humanitarian crises
errJOURNAL OF OPERATIONS MANAGEMENT
IF10.4
err2016-07-09
err125
PREAI
errYoo, Eunae; Rand, William; Eftekhar, Mahyar; Rabinovich, Elliot
errShare
errSave
Brand Buzz in the Echoverse
errJOURNAL OF MARKETING
IF10.4
err2016-05-01
err243
PREAI
errHewett, Kelly; Rand, William; Rust, Roland T.; van Heerde, Harald J.
errShare
errSave
The simple rules of a complex world: William Rand and Roland Rust
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2016-04-11
err2
PREAI
errRand, William; Rust, Roland T.
errShare
errSave
Understanding the complexity of project team member selection through agent-based modeling
errINTERNATIONAL JOURNAL OF PROJECT MANAGEMENT
IF7.5
err2016-01-01
err53
errOAAI
errHsu, Shu-Chien; Weng, Kai-Wei; Cui, Qingbin; Rand, William
errShare
errSave

Research Directions

No research directions
Co-authors
Cooperation Journals
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Paul F. Jacques
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Walter H. Kaye
H-index: 109 · Papers: 543
J
Johanna Dwyer
H-index: 103 · Papers: 966
J
James E. Udelson
H-index: 101 · Papers: 549
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