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Olivier Toubia

Columbia University

30H-index
106Paper Count
4.4KCitation Count
Published Papers 32
Publication Date
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Fairness Perceptions in Demographic Targeting
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2025-12-01
err0
errOAAI
errShaddy, Franklin; Friedman, Elizabeth M. S.; Toubia, Olivier
errShare
errSave
Better Innovation for a Better World
errJournal of Marketing
IF10.4
err2025-05-29
err0
errOAAI
errDarren W. Dahl; Charles H. Noble; Martin Schreier; Olivier Toubia
errShare
errSave
Prompt architecture induces methodological artifacts in large language models
errPLOS ONE
IF2.6
err2025-04-28
err0
errOAAI
errBrucks, Melanie; Toubia, Olivier
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errSave
The topography of thought
errPNAS NEXUS
IF3.8
err2024-05-07
err1
errOAAI
errBerger, Jonah; Toubia, Olivier
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errSave
Editorial: Marketing's Role in the Evolving Discipline of Product Management
errthe academy of marketing science
IF4.9
err2023-01-01
err1
PREAI
errShulman, Jeffrey D.; Toubia, Olivier; Saddler, Raena
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errSave
Editorial: Next Steps for Frontiers in Marketing Science
errthe academy of marketing science
IF4.9
err2022-09-01
err0
PREAI
errAribarg, Anocha; Chan, Tat; Desai, Preyas S.; Mehta, Nitin; Subramanian, Upender; Toubia, Olivier; Wilbur, Kenneth C.
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errSave
The More You Ask, the Less You Get: When Additional Questions Hurt External Validity
errJOURNAL OF MARKETING RESEARCH
IF5
err2022-04-18
err14
errOAAI
errLi, Ye; Krefeld-Schwalb, Antonia; Wall, Daniel G.; Johnson, Eric J.; Toubia, Olivier; Bartels, Daniel M.
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errSave
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design
errthe academy of marketing science
IF4.9
err2022-03-01
err26
PREAI
errDew, Ryan; Ansari, Asim; Toubia, Olivier
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errSave
Editorial: A New Chapter or a New Page for Marketing Science?
errthe academy of marketing science
IF4.9
err2022-01-01
err2
PREAI
errToubia, Olivier
errShare
errSave
How quantifying the shape of stories predicts their success
errPROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA
IF9.1
err2021-06-25
err44
errOAAI
errToubia, Olivier; Berger, Jonah; Eliashberg, Jehoshua
errShare
errSave
A Poisson Factorization Topic Model for the Study of Creative Documents (and Their Summaries)
errJOURNAL OF MARKETING RESEARCH
IF5
err2020-09-22
err9
PREAI
errToubia, Olivier
errShare
errSave
Extracting Features of Entertainment Products: A Guided Latent Dirichlet Allocation Approach Informed by the Psychology of Media Consumption
errJOURNAL OF MARKETING RESEARCH
IF5
err2018-12-31
err81
errOAAI
errToubia, Olivier; Iyengar, Garud; Bunnell, Renee; Lemaire, Alain
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errSave
Attention, Information Processing, and Choice in Incentive-Aligned Choice Experiments
errJOURNAL OF MARKETING RESEARCH
IF5
err2018-12-18
err28
PREAI
errYang, Liu (Cathy); Toubia, Olivier; de Jong, Martijn G.
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errSave
A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries
errthe academy of marketing science
IF4.9
err2018-11-01
err60
PREAI
errLiu, Jia; Toubia, Olivier
errShare
errSave
What's the Catch? Suspicion of Bank Motives and Sluggish Refinancing
errREVIEW OF FINANCIAL STUDIES
IF5.4
err2018-05-22
err26
PREAI
errJohnson, Eric J.; Meier, Stephan; Toubia, Olivier
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errSave
Idea Generation, Creativity, and Prototypicality
errthe academy of marketing science
IF4.9
err2017-01-01
err88
PREAI
errToubia, Olivier; Netzer, Oded
errShare
errSave
Affect as an ordinal system of utility assessment
errORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES
IF3.8
err2015-11-01
err12
PREAI
errPham, Michel Tuan; Faraji-Rad, Ali; Toubia, Olivier; Lee, Leonard
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errSave
Improving Online Idea Generation Platforms and Customizing the Task Structure on the Basis of Consumers' Domain-Specific Knowledge
errJOURNAL OF MARKETING
IF10.4
err2015-09-01
err66
PREAI
errLuo, Lan; Toubia, Olivier
errShare
errSave
A Bounded Rationality Model of Information Search and Choice in Preference Measurement
errJOURNAL OF MARKETING RESEARCH
IF5
err2015-04-01
err64
PREAI
errYang, Liu (Cathy); Toubia, Olivier; De Jong, Martijn G.
errShare
errSave
Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?
errthe academy of marketing science
IF4.9
err2013-05-01
err342
PREAI
errToubia, Olivier; Stephen, Andrew T.
errShare
errSave

Research Directions

No research directions
Co-authors
Cooperation Journals
E
Eric J. Johnson
H-index: 76 · Papers: 303
J
John R. Hauser
H-index: 75 · Papers: 490
J
Jean‐Philippe Vert
H-index: 65 · Papers: 282
M
Massimiliano Pontil
H-index: 62 · Papers: 310
D
Darren W. Dahl
H-index: 58 · Papers: 242
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