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T
Thomas Martin Key
university of colorado colorado springs
10
H指数
30
论文数
790
被引数
0
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11
发表时间
发表时间
IF
被引数
When marketing and finance clash: Triggers of destructive leadership and how to prevent it
当市场营销与金融发生冲突:破坏性领导行为的触发因素及如何预防
Business Horizons
IF
7
2026-02-16
0
PRE
AI
Thomas Martin Key; Astrid L. Keel; James Van Scotter; Andrew J. Czaplewski; Robina Ghosh
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The Current State of Marketing Doctoral Programs: Trends, Challenges, and Opportunities
市场营销博士项目的现状:趋势、挑战与机遇
Journal of Marketing Education
IF
4.1
2025-06-29
0
PRE
AI
O. C. Ferrell; Paul Radich; Linda Ferrell; Thomas Martin Key
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Strategic storytelling
BUSINESS HORIZONS
IF
7
2023-05-01
3
PRE
AI
Mills, Adam; Key, Thomas Martin
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Brand activism. change agents: strategic storytelling for impact and authenticity
品牌行动主义。变革推动人: 影响和真实性的战略讲故事
JOURNAL OF STRATEGIC MARKETING
IF
3.1
2021-08-19
31
PRE
AI
Key, Thomas Martin; Keel, Astrid L.; Czaplewski, Andrew J.; Olson, Eric M.
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Business strategy and the management of digital marketing
BUSINESS HORIZONS
IF
7
2021-03-01
52
PRE
AI
Olson, Eric M.; Olson, Kai M.; Czaplewski, Andrew J.; Key, Thomas Martin
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How executives talk Exploring marketing executive value articulation with computerized text analysis
高管如何交谈用计算机文本分析探索营销高管价值表达
EUROPEAN JOURNAL OF MARKETING
IF
5.1
2020-02-06
5
PRE
AI
Key, Thomas Martin; Keel, Astrid Lei
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Crowdsourcing to manage service gaps in service networks
JOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF
4.3
2019-08-05
11
PRE
AI
Blair, Amanda; Key, Thomas Martin; Wilson, Matthew
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Embedded ethics: How complex systems and structures guide ethical outcomes
BUSINESS HORIZONS
IF
7
2019-05-01
3
PRE
AI
Key, Thomas Martin; Azab, Carol; Clark, Terry
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Upstream social marketing strategy: An integrated marketing communications approach
上游社会营销策略: 整合营销传播方法
BUSINESS HORIZONS
IF
7
2017-05-01
64
PRE
AI
Key, Thomas Martin; Czaplewski, Andrew J.
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The intellectual ecology of mainstream marketing research: an inquiry into the place of marketing in the family of business disciplines
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF
10.1
2013-12-13
53
PRE
AI
Clark, Terry; Key, Thomas Martin; Hodis, Monica; Rajaratnam, Daniel
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Watch out: Themes in timepiece communities of counterfeit consumption
JOURNAL OF CONSUMER BEHAVIOUR
IF
5.2
2013-06-25
7
PRE
AI
Key, Thomas M.; Boostrom, Robert E., Jr.; Adjei, Mavis T.; Campbell, David A.
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研究方向
暂无研究方向
合作学者
合作期刊
O
O. C. Ferrell
H 指数: 57 · 论文数: 217
T
Terry Clark
H 指数: 32 · 论文数: 187
L
Linda Ferrell
H 指数: 30 · 论文数: 88
E
Eric M. Olson
H 指数: 27 · 论文数: 81
D
David A. Campbell
H 指数: 20 · 论文数: 134
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