Jacob Östberg - Publications, H-index & Citations

Jacob Östberg

Stockholm University

14H指数

100论文数

791被引数

收录论文 10

发表时间

From Entangled Threads to New Weaves: Rethinking Fashion for Sustainability 从纠缠的线到新的编织：为可持续性重新思考时尚

Journal of Macromarketing

IF2.3

2025-12-29

PREAI

Malin Wennberg; Jacob Ostberg; Susanna Molander

Trajectories of brand afterlife 品牌生命周期轨迹

International Journal of Research in Marketing

IF7.5

2025-06-07

PREAI

Jacob Ostberg; Benjamin J. Hartmann

Presenting marketing through music: Alpen sind immer wunderschon

hospitality marketing management

IF3

2022-11-15

PREAI

Hartmann, Benjamin J.; Ostberg, Jacob

Brand Morphogenesis: The Role of Heterogeneous Consumer Sub-assemblages in the Change and Continuity of a Brand

JOURNAL OF CONSUMER RESEARCH

IF6.4

2022-02-28

OAAI

Molander, Susanna; Ostberg, Jacob; Penaloza, Lisa

Crossing wires: short-circuiting marketing theory

marketing theory and practice

IF2.8

2022-02-23

OAAI

Coffin, Jack; Eichert, Christian A.; Bettany, Shona; Lindridge, Andrew; Oakenfull, Gillian; Ostberg, Jacob; Penaloza, Lisa; Rinallo, Diego; Rowe, David; Santana, Jannsen; Visconti, Luca M.; Walther, Luciana

Why do crowds cause trouble? Exploring affective instability in collectivity

marketing theory and practice

IF2.8

2021-08-05

PREAI

Lopes, Maira Magalhaes; Hietanen, Joel; Ostberg, Jacob

Introduction to the special issue on gender impacts: consumption, markets, marketing, and marketing organisations

hospitality marketing management

IF3

2021-04-26

OAAI

Dobscha, Susan; Ostberg, Jacob

Failure: Perspectives and prospects in marketing and consumption theory

marketing theory and practice

IF2.8

2021-02-11

OAAI

Kjeldgaard, Dannie; Nojgaard, Mikkel; Hartmann, Benjamin Julien; Bode, Matthias; Lindberg, Frank; Mossberg, Lena; Ostberg, Jacob

Moving up, down or sideways? Exploring consumer experience of identity and status incongruence

EUROPEAN JOURNAL OF MARKETING

IF5.1

2014-05-06

PREAI

Ulver, Sofia; Ostberg, Jacob

Thou shalt sport a banana in thy pocket: Gendered body size ideals in advertising and popular culture

marketing theory and practice

IF2.8

2010-03-08

PREAI

Ostberg, Jacob

研究方向