Luca M. Visconti - Publications, H-index & Citations

Luca M. Visconti

Bocconi University

18H指数

67论文数

2.2K被引数

收录论文 13

发表时间

Crossing wires: short-circuiting marketing theory

marketing theory and practice

IF2.8

2022-02-23

OAAI

Coffin, Jack; Eichert, Christian A.; Bettany, Shona; Lindridge, Andrew; Oakenfull, Gillian; Ostberg, Jacob; Penaloza, Lisa; Rinallo, Diego; Rowe, David; Santana, Jannsen; Visconti, Luca M.; Walther, Luciana

A model for investigating the impact of owned social media content on commercial performance and its application in large and mid-sized online communities

hospitality marketing management

IF3

2020-10-06

PREAI

Nepomuceno, Marcelo Vinhal; Visconti, Luca M.; Cenesizoglu, Tolga

Need for narrative

hospitality marketing management

IF3

2018-08-06

OAAI

van Laer, Tom; Visconti, Luca M.; Feiereisen, Stephanie

Creating Value: The Theory and Practice of Marketing Semiotics Research

EUROPEAN JOURNAL OF MARKETING

IF5.1

2017-05-08

PREAI

Visconti, Luca M.

A conversational approach to consumer vulnerability: performativity, representations, and storytelling

hospitality marketing management

IF3

2015-12-22

PREAI

Visconti, Luca M.

Consumer mobility and well-being among changing places and shifting ethnicities

marketing theory and practice

IF2.8

2014-10-10

OAAI

Demangeot, Catherine; Broeckerhoff, Aurelie; Kipnis, Eva; Pullig, Chris; Visconti, Luca M.

New directions in researching ethnicity in marketing and consumer behaviour: A well-being agenda

marketing theory and practice

IF2.8

2014-09-29

OAAI

Jafari, Aliakbar; Visconti, Luca M.

Principles and levels of Mediterranean connectivity: Evidence from Prada's Made in Worlds brand strategy

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2014-05-27

PREAI

Visconti, Luca M.; Di Giuli, Alberta

Public Markets: An Ecological Perspective on Sustainability as a Megatrend

JOURNAL OF MACROMARKETING

IF2.3

2014-02-24

PREAI

Visconti, Luca M.; Minowa, Yuko; Maclaran, Pauline

The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation

JOURNAL OF CONSUMER RESEARCH

IF6.4

2014-02-01

743

OAAI

van Laer, Tom; de Ruyter, Ko; Visconti, Luca M.; Wetzels, Martin

Street Art, Sweet Art? Reclaiming the Public in Public Place

JOURNAL OF CONSUMER RESEARCH

IF6.4

2010-10-01

179

PREAI

Visconti, Luca M.; Sherry, John F., Jr.; Borghini, Stefania; Anderson, Laurel

SYMBIOTIC POSTURES OF COMMERCIAL ADVERTISING AND STREET ART

JOURNAL OF ADVERTISING

IF7

2010-09-01

PREAI

Borghini, Stefania; Visconti, Luca Massimiliano; Anderson, Laurel; Sherry, John F., Jr.

Ethnographic Case Study (ECS): Abductive modeling of ethnography and improving the relevance in business marketing research

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2010-01-01

PREAI

Visconti, Luca Massimiliano

研究方向