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Cristel Antonia Russell

universite de rennes

33H指数
168论文数
4.4K被引数
收录论文 39
发表时间
The Brand Backstory and the Strategic Performance of Transparency品牌起源故事与透明度的战略绩效
err2026-01-27
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PREAI
errCristel Antonia Russell; Anne Hamby; Stephanie Feiereisen; Hope Jensen Schau
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Introduction to Computational Advertising Research Methodology Themed Issue
err2024-12-04
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PREAI
errHuh, Jisu; Nelson, Michelle R.; Russell, Cristel Antonia
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Get the picture? Using visuals to represent theory
err2023-10-19
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errOAAI
errRasolofoarison, Dina; Russell, Cristel Antonia
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ChatGPT, AI Advertising, and Advertising Research and Education
err2023-07-13
err28
errOAAI
errHuh, Jisu; Nelson, Michelle R.; Russell, Cristel Antonia
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A Framework of Brand Contestation: Toward Brand Antifragility
err2021-09-14
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PREAI
errDietrich, Daniel; Russell, Cristel Antonia
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One Brand, Many Trajectories: Narrative Navigation in Transmedia
err2020-09-16
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PREAI
errFeiereisen, Stephanie; Rasolofoarison, Dina; Russell, Cristel Antonia; Schau, Hope Jensen
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Actions Speak Louder than Words: How Characters' Effectiveness as Message Sources Depend on Their Story Experiences
err2020-03-09
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errOAAI
errRussell, Cristel Antonia; Hamby, Anne; Chapoton, Boris; Denois, Veronique
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Alcohol Storylines in Television Episodes: The Preventive Effect of Countering Epilogues
err2017-07-27
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errOAAI
errRussell, Cristel Antonia; Russell, Dale Wesley; Grube, Joel W.; McQuarrie, Edward
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