Danny Weathers - Publications, H-index & Citations

Danny Weathers

Clemson University

13H指数

29论文数

1.1K被引数

收录论文 9

发表时间

A scaffolded learning approach to increasing student comfort with Microsoft Excel

JOURNAL OF MARKETING ANALYTICS

IF3.5

2024-05-16

OAAI

Weathers, Danny; Swain, Scott D.

How product review voting is influenced by existing votes, consumer involvement, review valence, and review diagnosticity

DECISION SUPPORT SYSTEMS

IF6.8

2023-09-01

PREAI

Tseng, Shih-Lun; Lu, Shuya; Weathers, Danny; Grover, Varun

Defining, and understanding commitment to, activity streaks

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2023-06-02

PREAI

Weathers, Danny; Poehlman, T. Andrew

Sizing Up Without Selling Out: The Role of Authenticity in Maintaining Long-Run Consumer Support for Successful Underdog Brands

JOURNAL OF ADVERTISING

IF7

2020-01-30

PREAI

Siemens, Jennifer Christie; Weathers, Danny; Smith, Scott; Fisher, Dan

Can online product reviews be more helpful? Examining characteristics of information content by product type

DECISION SUPPORT SYSTEMS

IF6.8

2015-11-01

143

PREAI

Weathers, Danny; Swain, Scott D.; Grover, Varun

Specifying Price Judgments with Range-Frequency Theory in Models of Brand Choice

JOURNAL OF MARKETING RESEARCH

IF5

2009-10-01

PREAI

Niedrich, Ronald W.; Weathers, Danny; Hill, R. Carter; Bell, David R.

Assessing three sources of misresponse to reversed Likert items

JOURNAL OF MARKETING RESEARCH

IF5

2008-02-01

270

PREAI

Swain, Scott D.; Weathers, Danny; Niedrich, Ronald W.

Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods

JOURNAL OF RETAILING

IF10.2

2007-12-01

336

PREAI

Weathers, Danny; Sharma, Subhash; Wood, Stacy L.

Assessing generalizability of scales used in cross-national research

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2003-09-01

PREAI

Sharma, S; Weathers, D

研究方向