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科言猫学术研究的AI总结
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D

David Gray

Macquarie University

11H指数
64论文数
658被引数
收录论文 6
发表时间
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Developing an alternative approach to the measurement of B2B relationship health
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2022-12-15
err1
PREAI
errBignoux, Stephane; Gray, David; Booth, Anna Tudehope
err分享
err收藏
Inertia in services: causes and consequences for switching
errJOURNAL OF SERVICES MARKETING
IF4.5
err2017-10-12
err33
PREAI
errGray, David M.; D'Alessandro, Steven; Johnson, Lester W.; Carter, Leanne
err分享
err收藏
The impact of brand health on customer equity品牌健康对顾客资产的影响
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2016-11-01
err7
PREAI
errMirzaei, Abas; Baumann, Chris; Johnson, Lester W.; Gray, David
err分享
err收藏
Brand associations in the higher education sector: The difference between shared and owned associations
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2016-04-29
err16
PREAI
errMirzaei, Abas; Siuki, Elham (Helen); Gray, David; Johnson, Lester W.
err分享
err收藏
The market performance indicator: a macro understanding of service provider switching
errJOURNAL OF SERVICES MARKETING
IF4.5
err2015-07-13
err5
PREAI
errD'Alessandro, Steven; Johnson, Lester; Gray, David M.; Carter, Leanne
err分享
err收藏
A behavioural long-term based measure to monitor the health of a brand
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2015-06-05
err19
PREAI
errMirzaei, Abas; Gray, David; Baumann, Chris; Johnson, Lester W.; Winzar, Hume
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
L
Lester W. Johnson
H 指数: 57 · 论文数: 378
C
Chris Baumann
H 指数: 29 · 论文数: 166
S
Steven D’Alessandro
H 指数: 23 · 论文数: 106
H
Hume Winzar
H 指数: 17 · 论文数: 100
L
Leanne Carter
H 指数: 11 · 论文数: 52
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