Hume Winzar - Publications, H-index & Citations

Hume Winzar

Macquarie University

17H指数

100论文数

1.0K被引数

收录论文 9

发表时间

Beyond purchase intention in sports sponsorship: an alternative approach to measuring brand equity using best-worst scaling

EUROPEAN JOURNAL OF MARKETING

IF5.1

2023-12-22

OAAI

Almaiman, Khaled Hamad; Ang, Lawrence; Winzar, Hume

Competitive Productivity (CP) as an emergent phenomenon: Methods for modelling micro, meso, and macro levels

INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT

IF8.3

2022-08-01

PREAI

Winzar, Hume; Baumann, Chris; Soboleva, Alena; Park, Seung Ho; Pitt, David

Toward understanding Convergence and Divergence: Inter-ocular testing of traditional philosophies, economic orientation, and religiosity/spirituality

JOURNAL OF BUSINESS RESEARCH

IF9.8

2022-02-01

PREAI

Viengkham, Doris; Baumann, Chris; Winzar, Hume; Dahana, Wirawan Dony

Competitive productivity (CP) as competitive strategy for hospitality, tourism and airline businesses

international journal of hospitality management

IF9

2021-09-15

OAAI

Baumann, Chris; Chu, Wujin; Winzar, Hume; Cherry, Michael; Viengkham, Doris

Brand competitiveness Introducing the customer-based brand value (CBBV) - competitiveness chain 品牌竞争力引入基于客户的品牌价值 (CBBV) -竞争力链

international journal of hospitality management

IF9

2018-01-08

PREAI

Winzar, Hume; Baumann, Chris; Chu, Wujin

Using best-worst scaling to reveal perceived relative importance of website attributes

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS

IF5.1

2017-04-10

PREAI

Pascoe, Michael; Wright, Owen; Winzar, Hume

A behavioural long-term based measure to monitor the health of a brand

JOURNAL OF BRAND MANAGEMENT

IF4.1

2015-06-05

PREAI

Mirzaei, Abas; Gray, David; Baumann, Chris; Johnson, Lester W.; Winzar, Hume

The use of Web 2.0 technologies in marketing classes: Key drivers of student acceptance

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2013-09-19

OAAI

Lowe, Ben; D'Alessandro, Steven; Winzar, Hume; Laffey, Des; Collier, William

Understanding service experience in non-profit performing arts: Implications for operations and service management

JOURNAL OF OPERATIONS MANAGEMENT

IF10.4

2005-11-08

105

PREAI

Hume, Margee; Mort, Gillian Sullivan; Liesch, Peter W.; Winzar, Hume

研究方向