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C

Chris Baumann

macquarie business school

29H指数
166论文数
2.9K被引数
收录论文 28
发表时间
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Cross-categorical study on the impact of COVID-19 on consumer responses to price promotion关于COVID-19对消费者价格促销反应影响的多类别研究
errCogent Business & Management
IF0
err2026-09-04
err0
errOAAI
errYuki Doman; Wirawan Dony Dahana; Mirai Igarashi; Chris Baumann
err分享
err收藏
Brand activism strategy as a double-edged sword strategy in social media communication: shaping consumer responses社交媒体传播中品牌行动主义策略作为一把双刃剑：塑造消费者反应
errJournal of Strategic Marketing
IF3.1
err2025-06-20
err0
PREAI
errMirabelle (Mufei) Cai; Debbie Haski-Leventhal; Lan Zhang; Chris Baumann
err分享
err收藏
Customer-based brand competitiveness (CBBC) scale: advancing the relative perspective
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2024-12-04
err0
PREAI
errWangmo, Gaki; Piehler, Rico; Baumann, Chris
err分享
err收藏
Join us for a greener future: Understanding the role of message framing in CER communication加入我们，共创更绿色的未来: 了解消息框架在CER通信中的作用
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-11-01
err0
PREAI
errCai, Mirabelle (Mufei); Zheng, Chundong; Zhang, Lan; Baumann, Chris
err分享
err收藏
Shaping individual competitiveness: The role of discipline, parental expectations, and participation in extracurricular activities
errHELIYON
IF3.6
err2024-05-01
err0
errOAAI
errKrskova, Hana; Baumann, Chris; Breyer, Yvonne A.
err分享
err收藏
Cross-industrial study on satisfaction-commitment-PWOM linkage: The role of competition, consumption visibility, and service relationship
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2023-05-01
err6
PREAI
errSakiyama, Ryo; Dahana, Wirawan Dony; Baumann, Chris; Ye, Mingqi
err分享
err收藏
When does media multitasking induce store visit and conversion? The influence of motivational factors
errELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
IF6.3
err2023-05-01
err17
PREAI
errYe, Mingqi; Dahana, Wirawan Dony; Baumann, Chris; Li, Xi
err分享
err收藏
Competitive Productivity (CP) as an emergent phenomenon: Methods for modelling micro, meso, and macro levels
errINTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
IF8.3
err2022-08-01
err11
PREAI
errWinzar, Hume; Baumann, Chris; Soboleva, Alena; Park, Seung Ho; Pitt, David
err分享
err收藏
Toward understanding Convergence and Divergence: Inter-ocular testing of traditional philosophies, economic orientation, and religiosity/spirituality
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2022-02-01
err3
PREAI
errViengkham, Doris; Baumann, Chris; Winzar, Hume; Dahana, Wirawan Dony
err分享
err收藏
Competitive productivity (CP) as competitive strategy for hospitality, tourism and airline businesses
errinternational journal of hospitality management
IF9
err2021-09-15
err0
errOAAI
errBaumann, Chris; Chu, Wujin; Winzar, Hume; Cherry, Michael; Viengkham, Doris
err分享
err收藏
What is unique about high performing students? Exploring personality, motivation and competitiveness高绩效学生的独特之处是什么？探索个性，动机和竞争力
errASSESSMENT & EVALUATION IN HIGHER EDUCATION
IF3.8
err2021-01-15
err6
PREAI
errBaumann, Chris; Harvey, Marina
err分享
err收藏
Relative importance of motivation, store patronage, and marketing efforts in driving cross-buying behaviors
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2020-08-28
err18
PREAI
errDahana, Wirawan Dony; Miwa, Yukihiro; Baumann, Chris; Morisada, Makoto
err分享
err收藏
How do search ads induce and accelerate conversion? The moderating role of transaction experience and organizational type
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-08-01
err7
PREAI
errChalil, Tengku Munawar; Dahana, Wirawan Dony; Baumann, Chris
err分享
err收藏
Fairness perception of ancillary fees: Industry differences and communication strategies *
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2020-07-01
err3
PREAI
errChu, Wujin; Lee, Jeongmin; Baumann, Chris; Kang, Christine
err分享
err收藏
Consumer preferences for gender typicality in front-line services staff in the United States vis-a-vis South Korea: an experimental approach
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2020-06-26
err11
PREAI
errTimming, Andrew; Baumann, Chris; Gollan, Paul
err分享
err收藏
Brand competitiveness Introducing the customer-based brand value (CBBV) - competitiveness chain品牌竞争力引入基于客户的品牌价值 (CBBV) -竞争力链
errinternational journal of hospitality management
IF9
err2018-01-08
err52
PREAI
errWinzar, Hume; Baumann, Chris; Chu, Wujin
err分享
err收藏
Competitiveness vis-a-vis service quality as drivers of customer loyalty mediated by perceptions of regulation and stability in steady and volatile markets
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2017-05-01
err78
PREAI
errBaumann, Chris; Hoadley, Susan; Hamin, Hamin; Nugraha, Albert
err分享
err收藏
Thank you for the music - or not? The effects of in-store music in service settings
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2017-05-01
err60
PREAI
errMichel, Anne; Baumann, Chris; Gayer, Leonie
err分享
err收藏
The impact of brand health on customer equity品牌健康对顾客资产的影响
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2016-11-01
err7
PREAI
errMirzaei, Abas; Baumann, Chris; Johnson, Lester W.; Gray, David
err分享
err收藏
Competitiveness and workforce performance: Asia vis-a-vis the West
errinternational journal of hospitality management
IF9
err2016-10-10
err35
errOAAI
errBaumann, Chris; Hamin, Hamin; Tung, Rosalie L.; Hoadley, Susan
err分享
err收藏

研究方向

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