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M

Martin Wetzels

edhec business school

60H指数
288论文数
2.5W被引数
收录论文 71
发表时间
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The dynamic effects of visual complexity and scene cuts on viewer attention视觉复杂性和场景剪辑对观众注意力的动态影响
errJournal of the Academy of Marketing Science
IF10.1
err2026-03-26
err0
errOAAI
errSammy Wals; Dhruv Grewal; Ines Wilms; Tim Hilken; Alexia Briassouli; Martin Wetzels
err分享
err收藏
Omnichannel safe customer experience: how should it be measured? Does it affect customer well-being and retailers’ performance?全渠道安全客户体验：应该如何衡量？它是否影响客户福祉和零售商绩效？
errJournal of Business Research
IF9.8
err2025-10-23
err0
errOAAI
errSyed Mahmudur Rahman; Jamie Carlson; Noman H. Chowdhury; Siegfried P. Gudergan; Martin Wetzels; Christian M. Ringle; Dhruv Grewal
err分享
err收藏
How Topic Modeling Can Spur Innovation Management主题建模如何推动创新管理
errJournal of Product Innovation Management
IF8
err2025-06-07
err0
errOAAI
errMartin Wetzels; Ruud Wetzels; Elisa Schweiger; Dhruv Grewal
err分享
err收藏
Share of time in omnichannel retailing: Definition and measurement全渠道零售中的时间占比：定义与测量
errJournal of Retailing
IF10.2
err2025-04-12
err0
errOAAI
errSyed Mahmudur Rahman; Jamie Carlson; Noman H. Chowdhury; Siegfried P. Gudergan; Martin Wetzels; Dhruv Grewal
err分享
err收藏
How do omnichannel customer experiences affect customer engagement? Theory and empirical validation全渠道客户体验如何影响客户参与？理论与实证验证
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2025-02-01
err0
errOAAI
errRahman, Syed Mahmudur; Carlson, Jamie; Gudergan, Siegfried P.; Wetzels, Martin
err分享
err收藏
Viewpoint: from Star Trek to Service Trek: these are the voyages of the service community观点: 从星际迷航到服务迷航: 这些是服务社区的航行
errJOURNAL OF SERVICES MARKETING
IF4.5
err2025-01-14
err0
PREAI
errWetzels, Martin; Wetzels, Ruud; Grewal, Dhruv
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Service experience lies in the eye of the beholder: contextualizing extant literature toward integrating eye-tracking in service research服务体验在于观者的眼睛: 将现存的文献与服务研究中的眼动追踪相结合
errJOURNAL OF SERVICES MARKETING
IF4.5
err2024-11-04
err0
PREAI
errWetzels, Ruud; Wetzels, Martin; Lemmink, Jos G. A. M.; Grewal, Dhruv; Kuppelwieser, Volker
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Fueling innovation management research: Future directions and five forward-looking paths推动创新管理研究: 未来方向与五大前瞻路径
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2024-07-29
err3
errOAAI
errSpanjol, Jelena; Noble, Charles H.; Baer, Markus; Bogers, Marcel L. A. M.; Bohlmann, Jonathan; Bouncken, Ricarda B.; Bstieler, Ludwig; De Luca, Luigi M.; Garcia, Rosanna; Gemser, Gerda; Grewal, Dhruv; Hoegl, Martin; Kuester, Sabine; Kumar, Minu; Lee, Ruby; Mahr, Dominik; Nakata, Cheryl; Ordanini, Andrea; Rindfleisch, Aric; Seidel, Victor P.; Sorescu, Alina; Verganti, Roberto; Wetzels, Martin
err分享
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The role of a smile in customer-employee interactions: Primitive emotional contagion and its boundary conditions
errPSYCHOLOGY & MARKETING
IF9.1
err2024-05-28
err2
errOAAI
errHofmann, Verena; Stokburger-Sauer, Nicola E.; Wetzels, Martin
err分享
err收藏
Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers叙述，行动和共鸣，讲述一个视觉故事: 图像如何传输观众的系统回顾
errJOURNAL OF ADVERTISING
IF7
err2024-02-20
err3
errOAAI
errNikulina, Olesia; van Riel, Allard C. R.; Lemmink, Jos G. A. M.; Grewal, Dhruv; Wetzels, Martin
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err收藏
Enhancing Digital Advertising with Blockchain Technology
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2023-09-20
err7
errOAAI
errStallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael
err分享
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A Systematic and Visual Overview of 25 Years of the Journal of Service Research: The Journey Continues服务研究杂志25年的系统和可视化概述: 旅程仍在继续
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2023-09-05
err5
errOAAI
errWetzels, Martin; Grewal, Dhruv; Wetzels, Ruud
err分享
err收藏
You've lost that learning feeling: Drivers and drawbacks of channel partner disengagement with sales training您已经失去了学习的感觉: 渠道合作伙伴脱离销售培训的驱动因素和弊端
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2023-08-01
err0
PREAI
errSatornino, Cinthia Beccacece; Pelser, Jan; Wetzels, Martin; de Ruyter, Ko; Grewal, Dhruv
err分享
err收藏
There is a secret to success: Linking customer experience management practices to profitability成功的秘诀是: 将客户体验管理实践与盈利能力联系起来
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2023-07-01
err13
errOAAI
errWetzels, Ruud W. H.; Klaus, Philipp Phil; Wetzels, Martin
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Display advertising: the role of context and advertising appeals from a resistance perspective
errJOURNAL OF RESEARCH IN INTERACTIVE MARKETING
IF11.6
err2023-04-04
err2
PREAI
errTsiotsou, Rodoula H.; Hatzithomas, Leonidas; Wetzels, Martin
err分享
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Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact感知全渠道客户体验 (OCX): 概念、衡量和影响
errJOURNAL OF RETAILING
IF10.2
err2022-12-01
err71
errOAAI
errRahman, Syed Mahmudur; Carlson, Jamie; Gudergan, Siegfried P.; Wetzels, Martin; Grewal, Dhruv
err分享
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How artificiality and intelligence affect voice assistant evaluations人工和智能如何影响语音助手的评估
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-06-28
err38
errOAAI
errGuha, Abhijit; Bressgott, Timna; Grewal, Dhruv; Mahr, Dominik; Wetzels, Martin; Schweiger, Elisa
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err收藏
How communications by AI-enabled voice assistants impact the customer journey
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2022-05-12
err17
PREAI
errGrewal, Dhruv; Guha, Abhijit; Schweiger, Elisa; Ludwig, Stephan; Wetzels, Martin
err分享
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Toward Multisensory Customer Experiences: A Cross-Disciplinary Bibliometric Review and Future Research Directions走向多感官客户体验: 跨学科文献计量学回顾与未来研究方向
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2022-03-26
err25
errOAAI
errStead, Susan; Wetzels, Ruud; Wetzels, Martin; Odekerken-Schroder, Gaby; Mahr, Dominik
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The impact of asymmetric perceptions of buyer-supplier governance mechanisms on relational rents
errINTERNATIONAL JOURNAL OF OPERATIONS & PRODUCTION MANAGEMENT
IF7.4
err2021-12-16
err8
errOAAI
errVanpoucke, Evelyne; Wetzels, Martin; Rozemeijer, Frank; Pilzak-Blonska, Marion
err分享
err收藏

研究方向

暂无研究方向
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