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Z

Zsolt Katona

haas school of business, university of california, berkeley, ca, usa

21H指数
66论文数
2.9K被引数
收录论文 15
发表时间
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Enhancing User Experience: Unveiling the Role of the Quality Score Metrics提升用户体验：揭示质量得分指标的作用
errinternational journal of operations production management
IF5.1
err2025-03-23
err0
PREAI
errZsolt Katona; Yi Zhu; Lei Zhuang
err分享
err收藏
On the Capital Market Consequences of Big Data: Evidence from Outer Space
errJOURNAL OF FINANCIAL AND QUANTITATIVE ANALYSIS
IF2.8
err2024-04-05
err8
PREAI
errKatona, Zsolt; Painter, Marcus O.; Patatoukas, Panos N.; Zeng, Jean
err分享
err收藏
Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis前沿: 确定用于自动感知分析的大型语言模型的有效性
errthe academy of marketing science
IF4.9
err2024-01-01
err22
PREAI
errLi, Peiyao; Castelo, Noah; Katona, Zsolt; Sarvary, Miklos
err分享
err收藏
When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly
errJOURNAL OF MARKETING RESEARCH
IF5
err2022-04-26
err4
errOAAI
errLauga, Dominique Olie; Ofek, Elie; Katona, Zsolt
err分享
err收藏
Inefficiencies in Digital Advertising Markets数字广告市场的低效率
errJOURNAL OF MARKETING
IF10.4
err2020-04-22
err74
errOAAI
errGordon, Brett R.; Jerath, Kinshuk; Katona, Zsolt; Narayanan, Sridhar; Shin, Jiwoong; Wilbur, Kenneth C.
err分享
err收藏
Curation Algorithms and Filter Bubbles in Social Networks
errthe academy of marketing science
IF4.9
err2020-03-01
err47
PREAI
errBerman, Ron; Katona, Zsolt
err分享
err收藏
Predicting Mobile Advertising Response Using Consumer Colocation Networks
errJOURNAL OF MARKETING
IF10.4
err2017-07-01
err48
errOAAI
errZubcsek, Peter Pal; Katona, Zsolt; Sarvary, Miklos
err分享
err收藏
BERKELEY-HAAS CASE SERIES Maersk Line: B2B SOCIAL MEDIA-IT'S COMMUNICATION, NOT MARKETING
errCALIFORNIA MANAGEMENT REVIEW
IF7.3
err2014-05-01
err62
PREAI
errKatona, Zsolt; Sarvary, Miklos
err分享
err收藏
The Role of Search Engine Optimization in Search Marketing
errthe academy of marketing science
IF4.9
err2013-07-01
err105
errOAAI
errBerman, Ron; Katona, Zsolt
err分享
err收藏
Contextual Advertising
errthe academy of marketing science
IF4.9
err2012-11-01
err82
PREAI
errZhang, Kaifu; Katona, Zsolt
err分享
err收藏
Network Effects and Personal Influences: The Diffusion of an Online Social Network网络效应和个人影响: 在线社交网络的扩散
errJOURNAL OF MARKETING RESEARCH
IF5
err2011-06-01
err427
PREAI
errKatona, Zsolt; Zubcsek, Peter Pal; Sarvary, Miklos
err分享
err收藏
Bricks and Clicks: The Impact of Product Returns on the Strategies of Multichannel Retailers
errthe academy of marketing science
IF4.9
err2011-01-01
err434
PREAI
errOfek, Elie; Katona, Zsolt; Sarvary, Miklos
err分享
err收藏
The Race for Sponsored Links: Bidding Patterns for Search Advertising
errthe academy of marketing science
IF4.9
err2010-03-01
err131
PREAI
errKatona, Zsolt; Sarvary, Miklos
err分享
err收藏
Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning When Categorization Uncertainty Is High
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2009-06-01
err33
PREAI
errLajos, Joseph; Katona, Zsolt; Chattopadhyay, Amitava; Sarvary, Miklos
err分享
err收藏
Network Formation and the Structure of the Commercial World Wide Web
errthe academy of marketing science
IF4.9
err2008-09-01
err57
PREAI
errKatona, Zsolt; Sarvary, Miklos
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
A
Amitava Chattopadhyay
H 指数: 37 · 论文数: 142
M
Miklós Sárváry
H 指数: 33 · 论文数: 129
K
Kinshuk Jerath
H 指数: 26 · 论文数: 86
S
Sridhar Narayanan
H 指数: 24 · 论文数: 77
E
Elie Ofek
H 指数: 23 · 论文数: 138
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