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K

Kinshuk Jerath

columbia university

26H指数
86论文数
3.9K被引数
收录论文 23
发表时间
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Digital twins are funhouse mirrors: Five systematic distortions数字孪生是哈哈镜：五种系统性扭曲
errScience Advances
IF12.5
err2026-09-02
err0
errOAAI
errTianyi Peng; Melanie Brucks; George Gui; Daniel J. Merlau; Grace Jiarui Fan; Malek Ben Sliman; Eric J. Johnson; Abdullah Althenayyan; Silvia Bellezza; Dante Donati; Hortense Fong; Elizabeth Friedman; Ariana Guevara; Mohamed Hussein; Kinshuk Jerath; Bruce Kogut; Akshit Kumar; Kristen Lane; Hannah Li; Vicki Morwitz; Oded Netzer; Patryk Perkowski; Olivier Toubia
err分享
err收藏
Consumer Search and Product Returns
errthe academy of marketing science
IF4.9
err2024-11-25
err0
PREAI
errJerath, Kinshuk; Ren, Qitian
err分享
err收藏
The Impact of Retail Media on Online Marketplaces: Insights from a Field Experiment
errINFORMATION SYSTEMS RESEARCH
IF5.1
err2024-05-15
err0
PREAI
errAbhishek, Vibhanshu; Jerath, Kinshuk; Sharma, Siddhartha
err分享
err收藏
Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey
errJOURNAL OF MARKETING RESEARCH
IF5
err2023-03-07
err8
PREAI
errChoi, W. Jason; Jerath, Kinshuk; Sarvary, Miklos
err分享
err收藏
The roles of multiple channels in predicting website visits and purchases: Engagers versus closers
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-09-01
err7
PREAI
errGoic, Marcel; Jerath, Kinshuk; Kalyanam, Kirthi
err分享
err收藏
Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising
errthe academy of marketing science
IF4.9
err2022-01-01
err24
PREAI
errLong, Fei; Jerath, Kinshuk; Sarvary, Miklos
err分享
err收藏
Consumer Rational (In)Attention to Favorable and Unfavorable Product Information, and Firm Information Design
errJOURNAL OF MARKETING RESEARCH
IF5
err2021-02-15
err24
PREAI
errJerath, Kinshuk; Ren, Qitian
err分享
err收藏
Inefficiencies in Digital Advertising Markets数字广告市场的低效率
errJOURNAL OF MARKETING
IF10.4
err2020-04-22
err74
errOAAI
errGordon, Brett R.; Jerath, Kinshuk; Katona, Zsolt; Narayanan, Sridhar; Shin, Jiwoong; Wilbur, Kenneth C.
err分享
err收藏
Multiperiod Contracting and Salesperson Effort Profiles: The Optimality of Hockey Stick, Giving Up, and Resting on Laurels
errJOURNAL OF MARKETING RESEARCH
IF5
err2020-02-11
err11
PREAI
errJerath, Kinshuk; Long, Fei
err分享
err收藏
Salesforce Contracting Under Uncertain Demand and Supply: Double Moral Hazard and Optimality of Smooth Contracts
errthe academy of marketing science
IF4.9
err2019-09-01
err24
PREAI
errDai, Tinglong; Jerath, Kinshuk
err分享
err收藏
Exclusive Placement in Online Advertising
errthe academy of marketing science
IF4.9
err2018-11-01
err17
PREAI
errSayedi, Amin; Jerath, Kinshuk; Baghaie, Marjan
err分享
err收藏
Product Quality in a Distribution Channel with Inventory Risk
errthe academy of marketing science
IF4.9
err2017-09-01
err79
PREAI
errJerath, Kinshuk; Kim, Sang-Hyun; Swinney, Robert
err分享
err收藏
A Model of Unorganized and Organized Retailing in Emerging Economies
errthe academy of marketing science
IF4.9
err2016-09-01
err21
PREAI
errJerath, Kinshuk; Sajeesh, S.; Zhang, Z. John
err分享
err收藏
Keyword Management Costs and Broad Match in Sponsored Search Advertising
errthe academy of marketing science
IF4.9
err2016-03-01
err37
PREAI
errAmaldoss, Wilfred; Jerath, Kinshuk; Sayedi, Amin
err分享
err收藏
Customer-base analysis using repeated cross-sectional summary (RCSS) data
errEUROPEAN JOURNAL OF OPERATIONAL RESEARCH
IF6
err2016-02-01
err7
errOAAI
errJerath, Kinshuk; Fader, Peter S.; Hardie, Bruce G. S.
err分享
err收藏
Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity
errJOURNAL OF MARKETING RESEARCH
IF5
err2014-08-01
err105
PREAI
errJerath, Kinshuk; Ma, Liye; Park, Young-Hoon
err分享
err收藏
Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising
errthe academy of marketing science
IF4.9
err2014-07-01
err69
PREAI
errSayedi, Amin; Jerath, Kinshuk; Srinivasan, Kannan
err分享
err收藏
Firm Strategies in the Mid Tail of Platform-Based Retailing
errthe academy of marketing science
IF4.9
err2011-09-01
err385
PREAI
errJiang, Baojun; Jerath, Kinshuk; Srinivasan, Kannan
err分享
err收藏
New Perspectives on Customer Death Using a Generalization of the Pareto/NBD Model
errthe academy of marketing science
IF4.9
err2011-09-01
err52
errOAAI
errJerath, Kinshuk; Fader, Peter S.; Hardie, Bruce G. S.
err分享
err收藏
A Position Paradox in Sponsored Search Auctions
errthe academy of marketing science
IF4.9
err2011-07-01
err107
PREAI
errJerath, Kinshuk; Ma, Liye; Park, Young-Hoon; Srinivasan, Kannan
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
E
Eric J. Johnson
H 指数: 76 · 论文数: 304
P
Peter S. Fader
H 指数: 50 · 论文数: 250
K
Kannan Srinivasan
H 指数: 39 · 论文数: 134
V
Vicki G. Morwitz
H 指数: 38 · 论文数: 163
Z
Z. John Zhang
H 指数: 35 · 论文数: 97
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