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S

Sridhar Narayanan

insead business school

24H指数
77论文数
2.4K被引数
收录论文 11
发表时间
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Novelty in Content Creation: Experimental Results Using Deep Learning-Based Image Recognition on a Large Social Network内容创作中的新颖性：基于深度学习的图像识别在大型社交网络上的实验结果
errMarketing Science
IF4.9
err2025-11-01
err0
PREAI
errHuang, Justin; Kaul, Rupali; Narayanan, Sridhar
err分享
err收藏
Cross-Channel Effects of Failure in a Retailer's Mobile App零售商移动应用失败带来的跨渠道影响
errJOURNAL OF MARKETING RESEARCH
IF5
err2025-01-30
err1
PREAI
errUnnati Narang; Venkatesh Shankar; Sridhar Narayanan
err分享
err收藏
Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches
errJOURNAL OF MARKETING RESEARCH
IF5
err2022-02-18
err3
PREAI
errAnderson, Stephen J.; Lacovone, Leonardo; Kankanhalli, Shreya; Narayanan, Sridhar
err分享
err收藏
Inefficiencies in Digital Advertising Markets数字广告市场的低效率
errJOURNAL OF MARKETING
IF10.4
err2020-04-22
err74
errOAAI
errGordon, Brett R.; Jerath, Kinshuk; Katona, Zsolt; Narayanan, Sridhar; Shin, Jiwoong; Wilbur, Kenneth C.
err分享
err收藏
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
errJOURNAL OF MARKETING RESEARCH
IF5
err2019-03-29
err60
PREAI
errSahni, Navdeep S.; Narayanan, Sridhar; Kalyanam, Kirthi
err分享
err收藏
Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach
errthe academy of marketing science
IF4.9
err2015-05-01
err112
PREAI
errNarayanan, Sridhar; Kalyanam, Kirthi
err分享
err收藏
Estimating Causal Installed-Base Effects: A Bias-Correction Approach
errJOURNAL OF MARKETING RESEARCH
IF5
err2013-02-01
err69
errOAAI
errNarayanan, Sridhar; Nair, Harikesh S.
err分享
err收藏
Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design
errthe academy of marketing science
IF4.9
err2011-11-01
err29
PREAI
errHartmann, Wesley; Nair, Harikesh S.; Narayanan, Sridhar
err分享
err收藏
Heterogeneous Learning and the Targeting of Marketing Communication for New Products
errthe academy of marketing science
IF4.9
err2009-05-01
err132
PREAI
errNarayanan, Sridhar; Manchanda, Puneet
err分享
err收藏
Temporal differences in the role of marketing communication in new product categories
errJOURNAL OF MARKETING RESEARCH
IF5
err2005-08-01
err179
PREAI
errNarayanan, S; Manchanda, P; Chintagunta, PK
err分享
err收藏
Return on investment implications for pharmaceutical promotional expenditures: The role of marketing-mix interactions
errJOURNAL OF MARKETING
IF10.4
err2004-10-01
err167
errOAAI
errNarayanan, S; Desiraju, R; Chintagunta, PK
err分享
err收藏

研究方向

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合作学者
合作期刊
P
Pradeep K. Chintagunta
H 指数: 68 · 论文数: 297
V
Venkatesh Shankar
H 指数: 40 · 论文数: 117
P
Puneet Manchanda
H 指数: 35 · 论文数: 107
K
Kinshuk Jerath
H 指数: 26 · 论文数: 86
L
Leonardo Iacovone
H 指数: 24 · 论文数: 164
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