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C

Caitlin McLaughlin

Mount Allison University

13H指数
53论文数
947被引数
收录论文 10
发表时间
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The role of perceived knowledge on key brand community constructs of trust, involvement and engagement
errMANAGEMENT RESEARCH REVIEW
IF3.5
err2024-06-18
err0
PREAI
errHaverila, Matti; Haverila, Kai Christian; McLaughlin, Caitlin; Rangarajan, Akshaya; Currie, Russell
err分享
err收藏
Brand Community Motives and Engagement: The Impact of Gender品牌社区动机与参与度: 性别的影响
errJOURNAL OF INTERNET COMMERCE
IF4.3
err2023-12-31
err2
PREAI
errHaverila, Matti; Mclaughlin, Caitlin; Haverila, Kai; Nader, Nashwa
err分享
err收藏
Segmenting the customers of system delivery projects based on data heterogeneity
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2023-11-02
err2
PREAI
errHaverila, Matti; Haverila, Kai Christian; McLaughlin, Caitlin
err分享
err收藏
The role of user centric measures in the use of non-pharmaceutical interventions (NPIs)
errJOURNAL OF SOCIAL MARKETING
IF2.6
err2022-08-12
err0
PREAI
errHaverila, Matti; Haverila, Kai Christian; McLaughlin, Caitlin
err分享
err收藏
The influence of the number of brand community memberships on customer centric measures
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2022-02-05
err3
PREAI
errHaverila, Matti J.; Haverila, Kai; McLaughlin, Caitlin; Arora, Mehak
err分享
err收藏
The impact of tangible and intangible rewards on online loyalty program, brand engagement, and attitudinal loyalty有形和无形奖励对在线忠诚度计划、品牌参与度和态度忠诚度的影响
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2022-01-27
err11
PREAI
errHaverila, Matti J.; Haverila, Kai; McLaughlin, Caitlin; Tran, Hailey
err分享
err收藏
Gratifications sought versus gratifications achieved in online brand communities: satisfaction and motives of lurkers and posters
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2021-11-08
err5
PREAI
errMcLaughlin, Caitlin; Haverila, Kai; Haverila, Matti
err分享
err收藏
Engagement, participation, and relationship quality in the context of co-creation in brand communities品牌社区共同创造背景下的参与度、参与度和关系质量
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2021-10-15
err11
PREAI
errHaverila, Matti; Haverila, Kai; McLaughlin, Caitlin; Arora, Mehak
err分享
err收藏
Brand community motives and their impact on brand community engagement: variations between diverse audiences品牌社区动机及其对品牌社区参与的影响: 不同受众之间的差异
errMANAGEMENT DECISION
IF5.1
err2020-11-04
err9
PREAI
errHaverila, Matti; McLaughlin, Caitlin; Haverila, Kai Christian; Viskovics, Julio
err分享
err收藏
Beyond lurking and posting: segmenting the members of a brand community on the basis of engagement, attitudes and identification
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2020-09-25
err19
PREAI
errHaverila, Matti; McLaughlin, Caitlin; Haverila, Kai C.; Arora, Mehak
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
M
Matti Haverila
H 指数: 18 · 论文数: 114
M
Mehak Arora
H 指数: 13 · 论文数: 33
K
Kai Haverila
H 指数: 11 · 论文数: 54
R
Russell R. Currie
H 指数: 10 · 论文数: 31
A
Akshaya Rangarajan
H 指数: 4 · 论文数: 5
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