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K

Kai Haverila

concordia university - canada

11H指数
54论文数
379被引数
收录论文 19
发表时间
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Sustainable global distribution: the impact of realized absorptive capacity on key knowledge components in the context of Industry 4.0可持续全球分销：在工业4.0背景下，实现吸收能力对关键知识组件的影响
errInternational Journal of Organizational Analysis
IF2.9
err2026-04-01
err0
PREAI
errHaverila, Kai; Haverila, Matti; Hosseini, Elahe
err分享
err收藏
Clustering technical professionals with critical Industry 4.0 knowledge dimensions for sustainable global distribution channels基于关键工业4.0知识维度对技术专业人员进行聚类，以实现可持续的全球分销渠道
errKnowledge Management Research & Practice
IF0
err2026-02-01
err0
PREAI
errHaverila, Matti J.; Haverila, Kai; Mathew, Rikesh
err分享
err收藏
Integrating marketing capabilities and CRM for social promotion: evidence from big data marketing analytics整合营销能力与CRM以促进社会化营销：来自大数据营销分析的证据
errJournal of Marketing Analytics
IF3.5
err2026-02-01
err0
PREAI
errHaverila, Kai; Haverila, Matti; Zarea, Hadi
err分享
err收藏
The interaction between Industry 4.0 practices, distributor sustainability development and performance: a necessary condition analysis
errSocial Responsibility Journal
IF4.1
err2025-11-26
err0
PREAI
errJenny Twyford; Elahe Hosseini; Kai Haverila; Matti Haverila
err分享
err收藏
The role of perceived knowledge on key brand community constructs of trust, involvement and engagement
errMANAGEMENT RESEARCH REVIEW
IF3.5
err2024-06-18
err0
PREAI
errHaverila, Matti; Haverila, Kai Christian; McLaughlin, Caitlin; Rangarajan, Akshaya; Currie, Russell
err分享
err收藏
Mapping the marketing analytics landscape: unveiling the diverse proficiencies in marketing and technical know-how among practitioners绘制营销分析景观: 揭示从业者在营销和技术知识方面的不同熟练程度
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2024-04-05
err0
PREAI
errHaverila, Matti; Haverila, Kai
err分享
err收藏
The relationship between the quality of big data marketing analytics and marketing agility of firms: the impact of the decision-making role大数据营销分析质量与企业营销敏捷性的关系: 决策角色的影响
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2024-03-30
err1
PREAI
errHaverila, Matti; Haverila, Kai; Gani, Mohammad Osman; Mohiuddin, Muhammed
err分享
err收藏
The impact of the decision-making role on perceived satisfaction, value for money, and reinvest intentions at varying levels of perceived financial performance in the context of Big Data Marketing Analytics
errJOURNAL OF MARKETING THEORY AND PRACTICE
IF5.3
err2024-01-29
err0
PREAI
errHaverila, Kai; Haverila, Matti; Rangarajan, Akshaya
err分享
err收藏
The influence of quality of big data marketing analytics on marketing capabilities: the impact of perceived market performance!大数据营销分析质量对营销能力的影响: 感知市场绩效的影响!
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2024-01-02
err3
PREAI
errHaverila, Matti Juhani; Haverila, Kai Christian
err分享
err收藏
Brand Community Motives and Engagement: The Impact of Gender品牌社区动机与参与度: 性别的影响
errJOURNAL OF INTERNET COMMERCE
IF4.3
err2023-12-31
err2
PREAI
errHaverila, Matti; Mclaughlin, Caitlin; Haverila, Kai; Nader, Nashwa
err分享
err收藏
Segmenting the customers of system delivery projects based on data heterogeneity
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2023-11-02
err2
PREAI
errHaverila, Matti; Haverila, Kai Christian; McLaughlin, Caitlin
err分享
err收藏
The role of user centric measures in the use of non-pharmaceutical interventions (NPIs)
errJOURNAL OF SOCIAL MARKETING
IF2.6
err2022-08-12
err0
PREAI
errHaverila, Matti; Haverila, Kai Christian; McLaughlin, Caitlin
err分享
err收藏
The influence of the number of brand community memberships on customer centric measures
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2022-02-05
err3
PREAI
errHaverila, Matti J.; Haverila, Kai; McLaughlin, Caitlin; Arora, Mehak
err分享
err收藏
The impact of tangible and intangible rewards on online loyalty program, brand engagement, and attitudinal loyalty有形和无形奖励对在线忠诚度计划、品牌参与度和态度忠诚度的影响
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2022-01-27
err11
PREAI
errHaverila, Matti J.; Haverila, Kai; McLaughlin, Caitlin; Tran, Hailey
err分享
err收藏
Gratifications sought versus gratifications achieved in online brand communities: satisfaction and motives of lurkers and posters
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2021-11-08
err5
PREAI
errMcLaughlin, Caitlin; Haverila, Kai; Haverila, Matti
err分享
err收藏
Engagement, participation, and relationship quality in the context of co-creation in brand communities品牌社区共同创造背景下的参与度、参与度和关系质量
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2021-10-15
err11
PREAI
errHaverila, Matti; Haverila, Kai; McLaughlin, Caitlin; Arora, Mehak
err分享
err收藏
Brand community motives and their impact on brand community engagement: variations between diverse audiences品牌社区动机及其对品牌社区参与的影响: 不同受众之间的差异
errMANAGEMENT DECISION
IF5.1
err2020-11-04
err9
PREAI
errHaverila, Matti; McLaughlin, Caitlin; Haverila, Kai Christian; Viskovics, Julio
err分享
err收藏
Beyond lurking and posting: segmenting the members of a brand community on the basis of engagement, attitudes and identification
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2020-09-25
err19
PREAI
errHaverila, Matti; McLaughlin, Caitlin; Haverila, Kai C.; Arora, Mehak
err分享
err收藏
Examination of customer-centric measures among different types of customers in the context of major Canadian ski resort
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2018-04-09
err5
PREAI
errHaverila, Matti J.; Haverila, Kai Christian
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
M
Matti Haverila
H 指数: 18 · 论文数: 114
M
Mohammad Osman Gani
H 指数: 14 · 论文数: 89
M
Mehak Arora
H 指数: 13 · 论文数: 33
C
Caitlin McLaughlin
H 指数: 13 · 论文数: 53
R
Russell R. Currie
H 指数: 10 · 论文数: 31
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