Wesley R. Hartmann - Publications, H-index & Citations

Wesley R. Hartmann

Stanford University

17H指数

42论文数

1.3K被引数

收录论文 9

发表时间

Marketing and Economics of Harm Reduction: Evidence from Conservation Field Experiments 伤害减少的营销与经济学：来自保护领域实验的证据

Journal of Marketing Research

IF5

2025-07-25

PREAI

Kristina Brecko; Wesley R. Hartmann

Super Bowl Ads 超级碗广告

the academy of marketing science

IF4.9

2018-01-01

PREAI

Hartmann, Wesley R.; Klapper, Daniel

Internet Versus Television Advertising: A Brand-Building Comparison 互联网与电视广告: 品牌建设的比较

JOURNAL OF MARKETING RESEARCH

IF5

2013-10-01

PREAI

Draganska, Michaela; Hartmann, Wesley R.; Stanglein, Gena

Advertising Effects in Presidential Elections

the academy of marketing science

IF4.9

2013-01-01

PREAI

Gordon, Brett R.; Hartmann, Wesley R.

Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design

the academy of marketing science

IF4.9

2011-11-01

PREAI

Hartmann, Wesley; Nair, Harikesh S.; Narayanan, Sridhar

Demand Estimation with Social Interactions and the Implications for Targeted Marketing

the academy of marketing science

IF4.9

2010-07-01

PREAI

Hartmann, Wesley R.

Retail Competition and the Dynamics of Demand for Tied Goods

the academy of marketing science

IF4.9

2010-03-01

PREAI

Hartmann, Wesley R.; Nair, Harikesh S.

Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters

the academy of marketing science

IF4.9

2009-11-01

PREAI

Gil, Ricard; Hartmann, Wesley R.

Comment on structural modeling in marketing: Review and assessment

the academy of marketing science

IF4.9

2006-11-01

PREAI

Hartmann, Wesley R.

研究方向