Daniel Klapper - Publications, H-index & Citations

Daniel Klapper

Goethe University Frankfurt

17H指数

98论文数

1.1K被引数

收录论文 9

发表时间

Behavioral biases in marketing

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2019-10-28

PREAI

Dowling, Katharina; Guhl, Daniel; Klapper, Daniel; Spann, Martin; Stich, Lucas; Yegoryan, Narine

P2V-MAP: Mapping Market Structures for Large Retail Assortments

JOURNAL OF MARKETING RESEARCH

IF5

2019-06-06

OAAI

Gabel, Sebastian; Guhl, Daniel; Klapper, Daniel

Super Bowl Ads 超级碗广告

the academy of marketing science

IF4.9

2018-01-01

PREAI

Hartmann, Wesley R.; Klapper, Daniel

Decomposing the effects of online customer reviews on brand, price, and product attributes

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2016-03-01

180

PREAI

Kostyra, Daniel S.; Reiner, Jochen; Natter, Martin; Klapper, Daniel

Search Engine Advertising Effectiveness in a Multimedia Campaign

INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE

IF3.8

2014-12-06

PREAI

Zenetti, German; Bijmolt, Tammo H. A.; Leeflang, Peter S. H.; Klapper, Daniel

EMPIRICAL EVIDENCE ON THE ROLE OF NONLINEAR WHOLESALE PRICING AND VERTICAL RESTRAINTS ON COST PASS-THROUGH

REVIEW OF ECONOMICS AND STATISTICS

IF6.8

2013-05-01

OAAI

Bonnet, Celine; Dubois, Pierre; Boas, Sofia B. Villas; Klapper, Daniel

A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel

the academy of marketing science

IF4.9

2010-01-01

215

OAAI

Draganska, Michaela; Klapper, Daniel; Villas-Boas, Sofia B.

Forecasting market share using predicted values of competitive behavior: further empirical results

INTERNATIONAL JOURNAL OF FORECASTING

IF7.1

2000-07-01

PREAI

Klapper, D; Herwartz, H

Competitive-component analysis: A new approach to calibrating asymmetric market-share models

JOURNAL OF MARKETING RESEARCH

IF5

1996-05-01

OAAI

Cooper, LG; Klapper, D; Inoue, A

研究方向