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N

Natalie Mizik

New Economic School

19H指数
51论文数
3.3K被引数
收录论文 13
发表时间
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Toward open science in marketing research走向营销研究中的开放科学
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2025-03-01
err0
errOAAI
errDeer, Lachlan; Adler, Susanne J.; Datta, Hannes; Mizik, Natalie; Sarstedt, Marko
err分享
err收藏
Visual Listening In: Extracting Brand Image Portrayed on Social Media
errthe academy of marketing science
IF4.9
err2020-07-01
err123
PREAI
errLiu, Liu; Dzyabura, Daria; Mizik, Natalie
err分享
err收藏
Managing for the Moment: The Role of Earnings Management via Real Activities versus Accruals in SEO Valuation暂时管理: 通过实际活动与应计项目进行的盈余管理在SEO估值中的作用
errACCOUNTING REVIEW
IF4.4
err2015-05-01
err329
PREAI
errKothari, S. P.; Mizik, Natalie; Roychowdhury, Sugata
err分享
err收藏
Assessing the Total Financial Performance Impact of Brand Equity with Limited Time-Series Data
errJOURNAL OF MARKETING RESEARCH
IF5
err2014-12-01
err73
PREAI
errMizik, Natalie
err分享
err收藏
Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms
errthe academy of marketing science
IF4.9
err2012-11-01
err47
PREAI
errMoorman, Christine; Wies, Simone; Mizik, Natalie; Spencer, Fredrika J.
err分享
err收藏
Modeling coexisting business scenarios with time-series panel data: A dynamics-based segmentation approach
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2012-06-01
err15
PREAI
errSismeiro, Catarina; Mizik, Natalie; Bucklin, Randolph E.
err分享
err收藏
The Theory and Practice of Myopic Management
errJOURNAL OF MARKETING RESEARCH
IF5
err2010-08-01
err244
PREAI
errMizik, Natalie
err分享
err收藏
Valuing Branded Businesses
errJOURNAL OF MARKETING
IF10.4
err2009-11-01
err90
PREAI
errMizik, Natalie; Jacobson, Robert
err分享
err收藏
Customer Satisfaction-Based Mispricing: Issues and Misconceptions
errthe academy of marketing science
IF4.9
err2009-09-01
err19
PREAI
errJacobson, Robert; Mizik, Natalie
err分享
err收藏
The Financial Markets and Customer Satisfaction: Reexamining Possible Financial Market Mispricing of Customer Satisfaction
errthe academy of marketing science
IF4.9
err2009-09-01
err85
PREAI
errJacobson, Robert; Mizik, Natalie
err分享
err收藏
The financial value impact of perceptual brand attributes
errJOURNAL OF MARKETING RESEARCH
IF5
err2008-02-01
err290
PREAI
errMizik, Natalie; Jacobson, Robert
err分享
err收藏
Myopic marketing management: Evidence of the phenomenon and its long-term performance consequences in the SEO context
errthe academy of marketing science
IF4.9
err2007-05-01
err210
PREAI
errMizik, Natalie; Jacobson, Robert
err分享
err收藏
Trading off between value creation and value appropriation: The financial implications of shifts in strategic emphasis
errJOURNAL OF MARKETING
IF10.4
err2003-01-01
err621
errOAAI
errMizik, N; Jacobson, R
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
M
Marko Sarstedt
H 指数: 106 · 论文数: 528
S
S.P. Kothari
H 指数: 69 · 论文数: 193
C
Christine Moorman
H 指数: 48 · 论文数: 134
R
Robert Jacobson
H 指数: 37 · 论文数: 124
R
Randolph E. Bucklin
H 指数: 36 · 论文数: 72
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