Randolph E. Bucklin - Publications, H-index & Citations

Randolph E. Bucklin

university of south carolina columbia

36H指数

72论文数

8.6K被引数

收录论文 25

发表时间

Beverage bottle capacity, packaging efficiency, and the potential for plastic waste reduction

SCIENTIFIC REPORTS

IF3.9

2021-02-25

OAAI

Becerril-Arreola, R.; Bucklin, R. E.

An introduction to the special issue

JOURNAL OF RETAILING

IF10.2

2015-12-01

PREAI

Bucklin, Randolph E.

Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment

JOURNAL OF MARKETING RESEARCH

IF5

2015-06-01

122

PREAI

Hoban, Paul R.; Bucklin, Randolph E.

Modeling coexisting business scenarios with time-series panel data: A dynamics-based segmentation approach

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2012-06-01

PREAI

Sismeiro, Catarina; Mizik, Natalie; Bucklin, Randolph E.

A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising

JOURNAL OF MARKETING RESEARCH

IF5

2012-06-01

124

PREAI

Rutz, Oliver J.; Bucklin, Randolph E.; Sonnier, Garrett P.

Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?

the academy of marketing science

IF4.9

2011-07-01

102

PREAI

Rutz, Oliver J.; Trusov, Michael; Bucklin, Randolph E.

From Generic to Branded: A Model of Spillover in Paid Search Advertising

JOURNAL OF MARKETING RESEARCH

IF5

2011-02-01

267

OAAI

Rutz, Oliver J.; Bucklin, Randolph E.

Determining Influential Users in Internet Social Networks

JOURNAL OF MARKETING RESEARCH

IF5

2010-08-01

492

PREAI

Trusov, Michael; Bodapati, Anand V.; Bucklin, Randolph E.

Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site

JOURNAL OF MARKETING

IF10.4

2009-09-01

1.7K

PREAI

Trusov, Michael; Bucklin, Randolph E.; Pauwels, Koen

Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2009-02-01

183

PREAI

Bucklin, Randolph E.; Sismeiro, Catarina

Distribution intensity and new car choice

JOURNAL OF MARKETING RESEARCH

IF5

2008-08-01

PREAI

Bucklin, Randolph E.; Siddarth, S.; Silva-Risso, Jorge M.

Modeling purchase behavior at an E-commerce web site: A task-completion approach

JOURNAL OF MARKETING RESEARCH

IF5

2004-08-01

203

PREAI

Sismeiro, C; Bucklin, RE

A model of web site browsing behavior estimated on clickstream data

JOURNAL OF MARKETING RESEARCH

IF5

2003-08-01

282

PREAI

Bucklin, RE; Sismeiro, C

The role of internal reference points in the category purchase decision

JOURNAL OF CONSUMER RESEARCH

IF6.4

1999-09-01

PREAI

Bell, DR; Bucklin, RE

Commercial use of UPC scanner data: Industry and academic perspectives

the academy of marketing science

IF4.9

1999-08-01

121

OAAI

Bucklin, RE; Gupta, S

A decision support system for planning manufacturers' sales promotion calendars

the academy of marketing science

IF4.9

1999-08-01

PREAI

Silva-Risso, JM; Bucklin, RE; Morrison, DG

Modelling the effect of purchase quantity on consumer choice of product assortment

JOURNAL OF FORECASTING

IF2.7

1998-06-01

PREAI

Bucklin, RE; Gupta, S; Siddarth, S

Determining segmentation in sales response across consumer purchase behaviors

JOURNAL OF MARKETING RESEARCH

IF5

1998-05-01

155

PREAI

Bucklin, RE; Gupta, S; Siddarth, S

A relationship between market share elasticities and brand switching probabilities

JOURNAL OF MARKETING RESEARCH

IF5

1998-02-01

PREAI

Bucklin, RE; Russell, GJ; Srinivasan, V

MAKING THE CUT - MODELING AND ANALYZING CHOICE SET RESTRICTION IN SCANNER PANEL-DATA

JOURNAL OF MARKETING RESEARCH

IF5

1995-08-01

PREAI

SIDDARTH, S; BUCKLIN, RE; MORRISON, DG

研究方向